Curation Nation: How to Win in a World Where Consumers are Creators Hardcover – Mar 8 2011
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About the Author
Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in New York City."
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
It goes on to profile different acts of curation such as the Huffington Post, aggregation through twitter, blogging, etc. Nothing really jaw dropping. Don't expect a unique insight here. Chapter 4 says don't piss of your consumers with crappy customer service because they have a voice now...this book was published in 2011 right? Do people/companies not know this by now? Did we really need a whole chapter on this?
The book's plea is "attention is the new economy." I partly agree with this, but don't expect this book to give any spectacular information on how to turn that attention into a tangible profit making business. While the book's purpose is not solely making money off of curation, it does suggests more of a "build it and they shall come" strategy hoping for your attention to somehow be monetized later through advertisers. If that floats your boat, this book may be for you.
Curation Nation contains thoughts from notable figures such as Clay Shirky, Alan Webber, Robert Scoble, Andrew Keen, Seth Godin, Mark Cuban, and others. Unfortunately none of the interviews led you the reader to know where curation is headed...all they know is we need it. Again, I know we need it, that's why I bought this book for some direction and to help make sense of it all. Ughhh
Alan Webber perhaps gives the best quote from the book: "Nobody has figured out a killer model of what exactly is exciting about a wonderfully produced movie, magazine, book, or record. Creating unique, memorable content isn't a formula -it's a happy accident. In the same way publishers struggle to figure out curation, there will be few leaders and lots of followers searching for the future economic model for content."
Curation Nation is for the lowest common denominator who are absolutely clueless that there is too much unfiltered information online and that it needs to be sorted. It will fill you in, provide you with a history of how we got here (unnecessary to the book) and where we currently are with no breathtaking insights. You'll get a bunch of information, but again, the book doesn't say much other than we need curation.
With the text being 259 Pages, it could have been cut AT LEAST in half. The future of curation fascinates me very much and I wanted to like this book. I expected this book to be GREAT judging by all the big name endorsements...but sadly I was let down.
P.S. If you happen to stumble across this book in the bookstore, just skip to the conclusion...you'll get all you need to know about the book saving you time in our limited "attention based economy."
Curation Nation starts in an odd fashion, even by just looking at the cover. This book has two tag lines - "Why The Future of Content is Context" and "How to Win in a World Where Consumers are Creators". The most apt title title is the first. It is a 'why' book. But the reason you'd buy this book and the larger weighted subtitle is the second, which really isn't accurate at all. This is not a how to book, Steven even says so in reply to a review here on Amazon... "But it's not a how-to book".
The book falls foul of it's own subject. The book is poorly organised. The first quarter moves rapidly from introduction, to customer service, to how-to then general social media information. The rest of the book is just variations of 'Curation is important'. Which it is, but I'd suggest many of the actions Steve calls Curation (which involves adding value) are not.
The most interesting chapter is 'tools and techniques', but it is short and low on information. An opportunity to get the new curator started is lost as the book goes on to feature famous old media person after famous old media person who bought their way into new media.
Steven then goes on to attack search. "Search is broken. It's over. Done. Gone". Yet the examples he provides makes little sense. Why is it even in the book? Is search really considered a threat?
The book is also full of grammatical and spelling errors, the type of which a spell checker wouldn't pick up but a proof reader would have. Very odd.
I feel sad to give this only 2 stars considering the passion that went into it. This could have been a really good book had it focused on the 'how-to' and provided people the tools and techniques to get going. Instead it's just convincing readers of something they already know.
It is NOT for people who publish and curate content on a regular basis IMO. It is for people who are considering a start in content publishing and curation.
The book seems to "go all over the place", covering the topic completely, but lacking organization in terms of leading a reader from point A to point B on the topic.
The author is well-versed on the topic, and the information is solid...but I will be searching for other books on the subject as a content publisher myself.
There were a few new things that I learned from this book. I especially enjoyed:
**The history of content curation. As an avid reader and library user, I enjoyed reading about the origins of the Dewey Decimal System. Rosenbaum considers the Dewey System to be one of the original curation systems.
**How humans can manage the tsunami of content today. We need to use both technology and human intervention.
What missed the mark for me with this book:
**The seemingly endless examples. Of course, it's good to back up statements with facts, but this book was more a recitation of facts, without any deep thought behind it. I guess you could say this book was a curation of curation.
**I didn't think there were any new ideas presented in this book. It's merely a recitation of facts.
**The use of the term "curation" to mean a catch all for any content. Steven talks about blogging, Twitter, Facebook and LinkedIn. Are these things content curation or content creation?
If you want to learn more about Content Management and Content Strategy, I would recommend other books and resources.
Some good books:
Kristina Halvorsen's book, "Content Strategy for the Web." Kristina not only talks about Content Strategy, but gives the reader concrete tactics on how to create and execute strategy.
David Meerman Scott's, "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly." David gives clear cut ways to create and manage content.
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