Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life Paperback – Nov 15 1999
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" . . . a fascinating read." -Chicago Sun-Times -- Chicago Sun-Times
" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass." - Success -- Success
" . . . writes in a style that even newbies can understand." - Internet World -- Internet World
From the Back Cover
America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty
One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.
In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:
* Conduct market research online
* Sell to consumers and business-to-business
* Use one-to-one marketing techniques to create customers for life
* Conduct highly effective public relations campaigns
* Use the Internet as a customer support center
From the reviews of Dan Janal's bestselling Online Marketing Handbook
" . . . a fascinating read."
" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are passé."
" . . . writes in a style that even newbies can understand."
Top Customer Reviews
Janal covers plenty. The book is packed with a wealth of great marketing advice that will help any marketing campaign. Some of the marketing strategies discussed in the book include creating online marketing plans, Website design intended to get results, incorporating the use of search engines, effectively using e-mail, writing and distributing publicity material online, building relationships with other online people in the newsgroups, establishing virtual communities, creating special focus groups, and offering quality customer service.
Sticking to the business of marketing ourselves online is not always easy to accomplish. A lot of other events and circumstances can compete for our time. Janal is up front with his readers, and at the front of his book he points out that those persons who will most benefit from his book are those persons who are seriously determined to carry out the strategies outlined in it.
Marketing products, services, and information online is big business for a lot of people these days. Consider the opportunities that are available for businesses large and small, public service and private organizations, associations, and average people like you and me. Take what Janal has to offer you in this book and put it to use today!
I'm new to marketing. I was asked by an internet based training company based in Chicago to write a proposal to market their web site. I knew nothing about marketing. My expertise was in web design. I got on Amazon.Com and started reading reviews on books about internet marketing. The reviews for Dan Janal's book were very favorable so I decided to buy the book.
I read throught the first few chapters and already knew what to put in my proposal. We are now getting an investment banker to lend us $50,000.00 to develop and market our web site.
I've also started my own business on the side and will definitely implement the techniques that I've learned from this book into the development of my own business.
There is a limited time where you can get into your niche on the internet. I feel that Dan Janal has enough experience doing this himself that anyone who follows his advise will be able to get into their niche and become the next Amazon.Com.
Thin on Web PR specific techniques so grab Poor Richard's Internet Marketing book whilst you are here if that is what you want, and check out the Guerrilla Marketing books.
However you look at it, this is one to add to your shelf if you are planning to learn all you can to make a success of your online presence. And to the reviewer who thought it only covered the marketing basics, let's face it, the Net isn't that different, but this book manages to clarify the differences there are between trad marketing and getting it right on the Net.
The Internet still has its uses, but an Internet-only strategy? eBay might do it, but if AOL is having troubles . . .
I liked Levine's Guerrilla PR: Wired because, despite the name, it combines both Internet and non-Internet strategies.
Janal has some good ideas and his examples are good ones, but I'm fairly certain not in the way he intended them to be.
I found many useful strategies and tactics in each of the six sections (Online Marketing Strategy, Online Selling, Promoting Your Web Site, Creating Customers for Life with One-To-One Marketing Programs, Online Marketing Tools, Online Media Relations).
I highly recommend this book to both e-entrepreneurs and marketing/promotion managers of small and mid-size companies.
It's a joy to read Janal's book!
Most recent customer reviews
As a small buisiness owner, I have been struggling with the job of driving traffic to my website. This book has helped me focus on my marketing problems, and so far I think that... Read morePublished on Aug. 15 2002
Nice book, but a bit too much fluff to fill in the substance gaps. To much make money quick kind of information. Read morePublished on Jan. 24 2001
I read "Dan Janal's Guide to Marketing On the Internet." I think its an extremely different marketing book because it does not say, do banner adverting you will earn. Read morePublished on Aug. 7 2000 by Heemanshu
A dull book with lots of conventional marketing principles. It may work for someone with no Internet experience. For me, it is a complete waste of my money. Read morePublished on Aug. 1 2000 by Jerry Hanson
I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for... Read morePublished on July 12 2000 by Martha S. Brown
I have read over 30 marketing books, I own a online direct repsonse company which does millions in revenues. There are still many things I learned after reading this book. Read morePublished on July 7 2000
Dan Janal's Guide to Marketing on the Internet has become my bible for managing an online campaign. He offers advice on topics including crisis communications, measurement, e-mail... Read morePublished on July 6 2000 by Jennifer Adler
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