Decisive: How to Make Better Choices in Life and Work Hardcover – Mar 26 2013
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“Excellent tips for improving your decisions and a neat four-stage conceptual formula.... Books about decision-making are common these days. But the Heath brothers have a winner with their outline of the four villains of decision-making and their many practical solutions, informed not only by behavioural economics studies but also examples of successful and unsuccessful decision makers.”
—Harvey Schachter, The Globe and Mail
“An important reference on strategic decision making... . Decisive is an important resource for strategic decision articulation and action. The book will be helpful for a wide audience of institutional planners, decision-makers, senior managers and the government sector. The presentation is brief and easy to comprehend.”
“As they did in Switch, they do again with the daunting task of decision-making. The Heath brothers have expertly explored the topic at length and broken it down into small action steps that anyone grappling with a big decision will benefit from.... Along the way there are great anecdotes.”
About the Author
CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. They are the bestselling authors of Made to Stick and Switch.
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Top Customer Reviews
All of those who read this book make several dozen (sometimes several hundred) decisions each week, most of which are based on past experience, custom, habit, etc. However, there are some decisions that are very challenging, perhaps even daunting. What to do? The heaths recommend and explain what they characterize as the WRAP process: Widen Your Opinions, Reality-Test Your Assumptions, Attain Distance Before Deciding, and Prepare to Be Wrong. “We want to make you a bit better at making good decisions, and we want to help you make good decisions a bit more decisively (with appropriate confidence, as opposed to overconfidence). We also want to make you a better adviser to your colleagues and loved ones who are making decisions, because it’s usually easier to see other people’s biases than your own.” The Heaths succeed brilliantly in achieving those objectives.
They ensure that the insights they share are especially sticky by making skillful use of several reader-friendly devices that include a “Chapter X in One Page” section in Chapters 1-12. Also, three Clinics on decision making (“Should a Small Company Sue a Bigger Competitor?” “Should a young Professional Move to the City?” and “Should We Discount Our Software?Read more ›
Great summaries at the end of every chapter make it an easy reference piece too.
Most recent customer reviews
Such a simple process once you are aware. Incredibly powerful reading.Published 5 months ago by Kevin Thomson
Everyone should read this book. It really is helpful in life and work.Published 6 months ago by Amazon Customer
This wasn't what I expected, but Dan and Chip made it worth the price.Published 9 months ago by Micheal Rundle
Didn't like it , found it boring and hard to get into.... It seemed to repeat itself a lot and not the experience I was hoping for.Published on April 29 2013 by andrew eastman
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