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In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism Paperback – Sep 14 2006

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Product details

  • Paperback: 202 pages
  • Publisher: TLJ Books; 2 edition (Jan. 2 2007)
  • Language: English
  • ISBN-10: 0978780302
  • ISBN-13: 978-0978780302
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Shipping Weight: 272 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #4,178,481 in Books (See Top 100 in Books)
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Product description


"This excellent, thought-provoking book thoroughly debunks popular, hostile misconceptions about consumer advertising, all of which boils down to the notion that advertising is a coercive, offensive, monopolistic force which must be heavily regulated by the government. An important advancement in the theory of advertising and its relationship to society."-The Journal of Consumer Affairs --This text refers to an out of print or unavailable edition of this title.

About the Author

Professor Emeritus of International Business and Marketing at California State Polytechnic University, Pomona (aka Cal Poly Pomona). See blog at

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Most helpful customer reviews on 4.6 out of 5 stars 4 reviews
Barry Linetsky
4.0 out of 5 starsA Case For The Virtue of Advertising
April 20, 2007 - Published on
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5.0 out of 5 starsThis is a must read
April 18, 2007 - Published on
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Amazon Customer
5.0 out of 5 starsA Comprehensive and Fundamental Defense of Advertising
January 22, 2007 - Published on
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Reading It All
5.0 out of 5 starsShould Be Required Reading For Advertising Professionals
February 26, 2007 - Published on
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