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Design of Business: Why Design Thinking is the Next Competitive Advantage Hardcover – Nov 9 2009

4.0 out of 5 stars 4 customer reviews

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Product details

  • Hardcover: 208 pages
  • Publisher: Harvard Business Review Press; unknown edition (Nov. 9 2009)
  • Language: English
  • ISBN-10: 1422177807
  • ISBN-13: 978-1422177808
  • Product Dimensions: 1.9 x 14.6 x 21.6 cm
  • Shipping Weight: 318 g
  • Average Customer Review: 4.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #47,878 in Books (See Top 100 in Books)
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Product description

Review

… among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. — Business Design Association, November 2nd, 2009

…for readers interested in the processes of design…there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009

Insightful analysis of a hot management trend, useful for executives of all levels. —BusinessWeek, October 26, 2009

…a tough-minded elegant survey of why design thinking shouldn’t be considered some soft thing that’s nice for business at the edges but not necessary at the core. —MIT Sloan Management Review, Improvisations blog, October 2009

...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book. -Booklist, October 15, 2009

About the Author

Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.



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Amazon.com: 4.2 out of 5 stars 62 reviews
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3.0 out of 5 starsDeep thoughts, descriptions but not enough prescription
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5.0 out of 5 starsMy favorite design thinking book
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