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Design for Response -OS Hardcover – Mar 1999

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Hardcover, Mar 1999
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Product Details

  • Hardcover: 144 pages
  • Publisher: Rockport Pub (March 1999)
  • Language: English
  • ISBN-10: 1564963802
  • ISBN-13: 978-1564963802
  • Product Dimensions: 28.4 x 23.5 x 1.7 cm
  • Shipping Weight: 953 g
  • Average Customer Review: 5.0 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #1,918,536 in Books (See Top 100 in Books)
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Product Description

About the Author

Leslie H. Sherr is director of communications at Desgrippes Gob & Associates. A former editor at "Graphis", she has written on architecture and design for several publications.

David J. Katz founded and managed several consumer product and direct response companies (including Martec, Pierre Cardin Luggage, and the Graphyx Agency) and currently is a direct marketing consultant. They both live in New York City.

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Top Customer Reviews

Format: Hardcover
This book has some great examples of direct marketing that I had never encountered anywhere else, and I have been in the industry for over 20 years...
What I found particularly interesting were the author's comments on each piece, and the detailed case-studies that are the foundation for each chapter.
The case-studies discuss the psychological basis for the responses generated as well as an in-depth illustration of the design elements.
I highly recommend this book.
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Format: Hardcover
I liked this book for its gallery sections, over 200 photographs of great DM examples that spark new ideas and methods of execution. The chapters and discussions are well described and give many references and referals I found useful. I particularly liked the discussion of The new Census 2000 Form and the very clever Otis Elevator campaign based upon a Frank Lloyd Wright letter.
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Format: Hardcover
Finally a book on direct marketing that is NOT just a biography, a self-promotion, or "Mail Order for Dummies." This book actually uses several interesting examples of direct mail to illustrate the psychology of persuasion vis-a-vis design and marketing tactics. Thank you Sherr & Katz.
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Format: Hardcover
It was directly based upon an inspiration generated from this book, Design for Response, that I sold my latest design project. There are many great examples in this book that have kept me thinking of new projects.
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Format: Hardcover
Loved this book. I bought this book after seeing David Katz lecture... His writing style is just as good as seeing him in person! Informative, great examples, persuaded me to create even better direct mail...
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