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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need Paperback – Feb 1 2009


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Product Details

  • Paperback: 192 pages
  • Publisher: Rockport Publishers (Feb. 1 2009)
  • Language: English
  • ISBN-10: 1592535577
  • ISBN-13: 978-1592535576
  • Product Dimensions: 17.8 x 1.9 x 25.4 cm
  • Shipping Weight: 567 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #34,775 in Books (See Top 100 in Books)
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Product Description

About the Author

Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.
Associate Professor Jenn Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc. Ken Visocky O'Grady is an Assistant Professor of Visual Communication Design. He holds his BS/MFA from Kent State University. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.


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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa3b53948) out of 5 stars 16 reviews
16 of 17 people found the following review helpful
HASH(0xa58251f8) out of 5 stars A great service to the design profession and it's clients Dec 11 2006
By John Chen - Published on Amazon.com
Format: Hardcover
In my search for structured discussion on design process and research, I was fortunate enough to find this book, "A Designer's Research Manual," at the MOMA bookstore in SoHo. I only wish this had been available and required text when I was still in school. The Authors have done a great service to the design profession, and it's clients. Those of us who are more designers than "artists" would do well to integrate the principles of this book into our processes & methodologies for tackling our clients' business problems. It's thinking like that in this book that will make the case for design's value to the business of our clients. Thank you Jenn & Ken Visocky O'Grady!
8 of 8 people found the following review helpful
HASH(0xa582518c) out of 5 stars A much needed resource for the design community Nov. 27 2007
By Hilary Ashworth - Published on Amazon.com
Format: Hardcover
Graphic design is about much more than typography, composition and colour. Researching and understanding the client's needs and those of the target audience are key to the design process. This book is a valuable resource for designers seeking to understand the research strategies and methodologies appropriate for their work.

Kudos to the authors and the professional community of contributors for this book specifically aimed at designers. A Designer's Research Manual conveys information in a clear and readable manner with concise text, helpful graphics and relevant international case studies.
7 of 7 people found the following review helpful
HASH(0xa582569c) out of 5 stars Research Simplified June 17 2009
By Amazoniac - Published on Amazon.com
Format: Paperback
This book presents the otherwise-boring-for-us-designers subject of research in an extremely readable format with effective use of charts and diagrams.

It explains why research is important and goes on to explain the different methods of research, but not in such great detail as to make you doze off mid-sentence. The information is brief, to the point, and very well laid out.

On the whole, a very good read. Almost half the book is dedicated to case studies that portray how research influenced the design direction (This, I particularly enjoyed).
3 of 3 people found the following review helpful
HASH(0xa3d75c00) out of 5 stars Useful and handy. Nov. 9 2010
By William - Published on Amazon.com
Format: Paperback Verified Purchase
If you are a graphic design student needing help with research methods, get this.

For practising students or seasoned designers, this book is great to have around for quick and useful information into research strategies for any project.

The book covers research techniques which are appropriately laid out periodically as you would do them in a real life situation.

One thing I feel like also mentioning is the size: not too big and not too small, light and easy to carry around - just right to have hanging inside your bag whenever you are stuck on where to go next with a project.
5 of 6 people found the following review helpful
HASH(0xa3d751f8) out of 5 stars A basic understanding of research driven design Jan. 9 2011
By javiere77 - Published on Amazon.com
Format: Paperback Verified Purchase
I took this book out of the library first and found it really helpful in planning the research phase of my design projects. After I had read the first chapter I decided it could be part of my permanent collection. The first chapter gives a lot of techniques and research methods (some known others not so much)and explains briefly how they work. The second chapter explains how to use and combine all these methods into one or several strategies for better preparing the research phase of a design project and making the research more accurate. The third chapter explains how to adapt these methods to especific projects and tailor them according to your own needs. Finally, chapter 4 gives yet, more examples and case studies of research driven projects from well known companies and organizations. Overall I think this book communicates a clear basic idea of what research driven design is and helps designers better gather and use real hard data to use in their projects.

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