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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Hardcover – Mar 10 2006

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Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 2 edition (March 10 2006)
  • Language: English
  • ISBN-10: 0471746843
  • ISBN-13: 978-0471746843
  • Product Dimensions: 22.4 x 2.5 x 28 cm
  • Shipping Weight: 1.1 Kg
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #853,423 in Books (See Top 100 in Books)
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Product Description


"...the new edition of this well-regarded book is a inspiring and powerful toolkit" (The Marketer, May 2006)

From the Back Cover

Praise for Designing Brand Identity

This is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience.
—Marty Neumeier, author, The Brand Gap

Alina Wheeler provides a practical structure for the brand-building process, a remarkable achievement in a discipline that is notorious for being out of touch with reality.
—Al Ries, coauthor, The Origin of Brands

Wheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team.
—Communications Arts, May/June 2004

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Most Helpful Customer Reviews on (beta) HASH(0xa65eb2a0) out of 5 stars 28 reviews
6 of 6 people found the following review helpful
HASH(0xa687dd74) out of 5 stars The first "complete guide" that really is all that - and more! March 29 2006
By Ellen Warren - Published on
Format: Hardcover
This book is a revelation. I found pp.46-47, Staying on Message, to distill what's so appealing about the book as a whole - it's a masterpiece of delivering just the right information, and just the right amount of information: completely, concisely, brilliantly. In this section, as in Measuring Success (and really, throughout the book), what Alina Wheeler says is all anyone really needs to know. I loved the truly amazing organization of the book - in fact, of each page in the book, and the book itself is the best example of design and content working together to support the whole. I feel like it's the only book I'll ever need - it's a wonderful resource on so many aspects of branding, design, communication, and production - all in one easily accessible place!
3 of 3 people found the following review helpful
HASH(0xa649cc60) out of 5 stars The Bible of Branding! July 29 2007
By Fabrizio Poli - Published on
Format: Hardcover Verified Purchase
I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!

The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!
2 of 2 people found the following review helpful
HASH(0xb56c38b8) out of 5 stars One of the best books on my shelf. April 1 2007
By Heather Grimstead - Published on
Format: Hardcover
This is a fantastic book - it's visually pleasing and easy to read. Most importantly, the information is directly applicable to real world situations. It includes a lot of lists, such as "Testing the effectiveness of a color strategy" and "core interview questions" (to ask clients). When you're developing or managing a brand identity, these lists can help you or your company focus on the task and get to the core ideas. I often turn to this book to facilitate branding-related work projects.
4 of 5 people found the following review helpful
HASH(0xa63a884c) out of 5 stars Good Basic Info, Terrible proofing. Oct. 31 2006
By D. Barrett - Published on
Format: Hardcover
I got a copy from my university library and really enjoyed the step-by-step diagrams and flow charts. It was easy to follow and a great place to start if you are writing a scope of project document, or a specification document. However, I found all the grammatical errors a little alarming, and it put all the great work into a bad light. I am amazed that Wiley allowed this edition to ship, or possibly, my library has an advanced copy that wasn't completely ready. Otherwise it is a good basic book on branding.
1 of 1 people found the following review helpful
HASH(0xa683f834) out of 5 stars Great Client Education book Aug. 2 2007
By Lisa Jackson - Published on
Format: Hardcover Verified Purchase
This has wonderfully designed graphics and charts explaining the identity design process. This is a really good client education book, explaining the design process, why they need design, what identity design consists of, etcetera. I was looking for a book like this to explain to clients why they need identity design, what good it does, what it consists of and why their company cannot do without it any longer.

I also think it would be a good book to use to explain to family members, friends and neighbors "what you do." It would be a good book for someone who wants to start their own graphic design business, who is considering graphic design as their field of study, or who wants to convince others that graphic design is important. I recommend it highly for MARKETING professionals and those in ADVERTISING.

You big, giant companies that have lots of mulah can give this away as a gift to your clients, or use this as a book to set on a coffee table in the waiting room or something. But I am going to use it to explain to clients why identity design is important.

This book is not good for teaching graphic designers about creating brand identity. It is stuff we graphic designers were practically born knowing. But if you are a graphic designer who wants brand identity jobs, get it! It will help you turn your potential clients into clients.