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Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover – Nov 6 2012

4.9 out of 5 stars 8 customer reviews

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Frequently Bought Together

  • Designing Brand Identity: An Essential Guide for the Whole Branding Team
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  • The Brand Gap: Revised Edition (2nd Edition)
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  • ZAG: The #1 Strategy of High-Performance Brands
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Product Details

  • Hardcover: 336 pages
  • Publisher: Wiley; 4 edition (Nov. 6 2012)
  • Language: English
  • ISBN-10: 1118099206
  • ISBN-13: 978-1118099209
  • Product Dimensions: 22.6 x 2.3 x 28.4 cm
  • Shipping Weight: 1.2 Kg
  • Average Customer Review: 4.9 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #20,798 in Books (See Top 100 in Books)
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Product Description

Review

"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13)

From the Back Cover

Who are you?

Who needs to know?

Why should they care?

How will they find out?

The bestselling toolkit for the whole branding team

Whether your goal is to revitalize an existing brand or launch a new one, here is a proven, universal five-phase process for amplifying differentiation, fueling recognition, and building brand champions. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, Designing Brand Identity is the most comprehensive resource used by brand builders all over the world as an essential reference for the entire process.

This thoroughly updated Fourth Edition offers insights into current trends in social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. More than 30 new case studies showcase global best practices and successful world-class brands, from IBM to Starbucks to Santos Brasil.

Praise for Designing Brand Identity

Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert's Rules of Order. And now brand-builders have Designing Brand Identity. If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, you've found your bible.
Marty Neumeier, author, The Brand Gap

Designing Brand Identity is a recipe book for brand-builders. Wheeler does for branding what Julia Child did for cooking.
Patricia Martin, author, RenGen

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Customer Reviews

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Top Customer Reviews

Format: Hardcover Verified Purchase
This book is great, it's really more of a textbook, but I still read it cover to cover. I especially appreciated how up to date it was.

However, the copy I received was really beat up. It claims to be brand new, but the cover is so dented and scuffed that I don't believe that could possible be true.
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Format: Hardcover Verified Purchase
Complete, comprehensive, great examples, beautiful layouts. It takes you through the entire branding process. It is a great addition to any branding or marketing expert. This or graphic designer's library.
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Format: Hardcover Verified Purchase
My daughter was ecstatic to get the book and said it was very helpful in her Marketing Program and also a business project she is working on.
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Format: Hardcover Verified Purchase
A very good purchase and reference book. Not to be meant as a story book, but very very good reference material if you are in the industry.
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