Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover – Nov 6 2012
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"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13)
From the Back Cover
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The bestselling toolkit for the whole branding team
Whether your goal is to revitalize an existing brand or launch a new one, here is a proven, universal five-phase process for amplifying differentiation, fueling recognition, and building brand champions. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, Designing Brand Identity is the most comprehensive resource used by brand builders all over the world as an essential reference for the entire process.
This thoroughly updated Fourth Edition offers insights into current trends in social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. More than 30 new case studies showcase global best practices and successful world-class brands, from IBM to Starbucks to Santos Brasil.
Praise for Designing Brand Identity
Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert's Rules of Order. And now brand-builders have Designing Brand Identity. If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, you've found your bible.
Marty Neumeier, author, The Brand Gap
Designing Brand Identity is a recipe book for brand-builders. Wheeler does for branding what Julia Child did for cooking.
Patricia Martin, author, RenGen
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Top Customer Reviews
However, the copy I received was really beat up. It claims to be brand new, but the cover is so dented and scuffed that I don't believe that could possible be true.
Most recent customer reviews
A must read book for any marketer! Very clear and fun experiencePublished 15 months ago by Ismael Ortiz