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Designing Direct Mail That Sells Hardcover – Jan 1999

3.4 out of 5 stars 5 customer reviews

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Product Details

  • Hardcover: 144 pages
  • Publisher: North Light Books; 25.40 edition (January 1999)
  • Language: English
  • ISBN-10: 0891348271
  • ISBN-13: 978-0891348276
  • Product Dimensions: 28.5 x 22.3 x 1.7 cm
  • Shipping Weight: 816 g
  • Average Customer Review: 3.4 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #3,319,554 in Books (See Top 100 in Books)
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Customer Reviews

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Top Customer Reviews

Format: Hardcover
"Designing Direct Mail That Sells" offers practical advice, tips for success, plenty of definitions, plus a great collection of samples and sources for inspiration. Written by a direct mail specialist with many years in the business, this book is for people actually working in the trenches.
Blum explains the "whys" and "hows" behind bursts and stickers; how to test a direct mail piece; creating an effective package, envelope, response card and brochure; and designing self-mailers and 3-D or oversized pieces. She also defines such direct mail lingo as "lift letters," "freemiums," etc.
Even more edifying are the book's sidebars, which provide advice from direct mail specialists, test and design tips, formatting advice and other valuable tricks.
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Format: Hardcover
I've been a direct mail copywriter and seminar speaker for over 20 years and direct mail design is the one area I've never been able to find a book on. Well, it's finally here. At last someone has managed to put the design secrets of the direct mail masters together into one hugely informative and highly entertaining book. For anyone involved in any way with creating direct mail -- especially copywriters, designers and creative directors -- this is an absolute, 100% must-have resource. Whether you're a beginner or a pro with years of experience, you will love this book.
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Format: Hardcover
If you have ever received junk mail you don't need this book. This particular books profiles typical forms of junk mail every person receives daily at home and at work. There is absoultely no creative ideas or techniques represented in the pages, rather obvious observations make up each chapter (i.e. "Sex sells"). I have found that keeping all of the direct mail peices I receive and noting what caught my attention is cheaper, less time consuming, and more effective than this book.
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By A Customer on Aug. 9 2002
Format: Hardcover
This has got to be the worst "graphic design" book I have ever seen. It showcases designers and their various works, and you have to wonder, did they even go to art school? I seriously thought it was a joke that the author thought their work was so "cutting edge." I guarantee no designer would want this book. In fact, I would do anything to get my money back, but I guess that's what happens when you buy books online.
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Format: Hardcover
I've been involved in Direct Response Mail for many years. Sure wish I had this when I started. Would have saved me headaches, frustration and money.
Now that I've learned from hard knocks, I find this book just as useful, as a reminder, as a fine tuner and as a classic illustration of right and wrong, what to do and what to avoid.
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