Designing the Obvious: A Common Sense Approach to Web Application Design Paperback – Oct 12 2006
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From the Back Cover
About the Author
Robert Hoekman, Jr, is a passionate and outspoken user experience strategist and a prolific writer who has written dozens of articles and has worked with MySpace, Seth Godin (Squidoo), Adobe, Automattic, United Airlines, and countless others. He gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Voices That Matter, Web App Summit, SXSW, Future of Web Design, and many more.
Robert is the author of Designing the Moment (New Riders) (www.rhjr.net/s/dtm), a collection of 31 stories on design solutions from real projects and the principles used to solve them. He also coauthored Web Anatomy (New Riders) (www.rhjr.net/s/wa), which introduces “interaction design frameworks” as an essential part of an effective reuse strategy, with revered design researcher Jared Spool.
Robert is the founder of the user experience consultancy Miskeeto (www.miskeeto.com). Learn more about him at www.rhjr.net. He is @rhjr on Twitter (www.twitter.com/rhjr).
Most Helpful Customer Reviews on Amazon.com (beta)
The book is fast and fun to read and the author's style of writing is entertaining. The English is easy and it took me only a few nights to read the book even when I am not a native speaker. I wish that it would have been longer and filled with more practical advice like the one talking about form validation. While the book is different from the Steve Krug's "Don't Make Me Think: A Common Sense Approach to Web Usability" I think they go well hand in hand.
This book is extremely easy to read and is well organized. The book starts out with a great overview of what the rest of the book will talk about in detail. After just reading the overview I was able to have discuss with other team members that had read the whole book cause we had a common vocabulary. As I have gotten further into the book, I am referencing it on a daily basis with my project team. We have changed a ton of the UI based on this book because we were experiencing many of the same issues that are discussed in the book.
After I was about half-way through this book I ordered a copy for everyone in my company, even non-developers, because it concisely summarized so much of what I think we should do.
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