Designing Search: UX Strategies for eCommerce Success Paperback – May 24 2011
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From the Back Cover
They've found you. Now be sure they can find what they want
People shop online because it's convenient. If your search application doesn't make it easy to find what they want to buy, they'll go somewhere else. It's that simple.
Designing a great search experience, however, isn't that simple. You need this book, full of UX design strategies and patterns that have been carefully developed, researched, and tested for success. Use them, and your customers will buy more, leave your store happier, and tell their friends and social networks about the positive experience they had using your site or mobile app.
Don't just add new features create memorable, delightful search experiences
Turn "no search results" pages into new sales opportunities
Discover why shoppers behave as they do
Use "more like this" search to help your customers make quick decisions
Design intuitive search interactions using faceted search filters
Use contextual mobile search to create portable ecommerce solutions
Take full advantage of the unique design challenges and capabilities of tablet devices
Learn from case studies that put the design concepts into practice
Use novel search design patterns to trounce your competition
Go to http://www.designcaffeine.com/designingsearch/ for a bonus chapter introducing designing search features for ecommerce help systems and an appendix highlighting crucial best practices!
About the Author
Greg Nudelman is the founder of DesignCaffeine, Inc., a user experience design business consultancy specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Widely recognized as an experience design expert, Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people's lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups.
Launched by Founder and Publisher PABINI GABRIEL-PETIT in November 2005, the Web magazine UXmatters provides insights and inspiration to professionals working in every aspect of user experience (UX) — from strategy to design to user research. Its authors are leading thinkers and active participants in the UX community.
Most Helpful Customer Reviews on Amazon.com (beta)
Currently Amazon isn't showing the book contents. I find this very annoying when trying to decide on a book. Take a look at the book contents, I'm sure you'll find something that's relevant to your e-commerce site right now.
Chapter 1 - Starting search from Zero: Winning strategies for no search results pages.
Chapter 2 - How shoppers search
Chapter 3 - Choosing the right search results
Chapter 4 - Balancing pogo-sticking and page relevance
Chapter 5 - Making $10,000 a pixel: Optimizing thumbnail images in search results
Chapter 6 - Best practices for ads in search results
Chapter 7 - Best practices for designing faceted search filters
Chapter 8 - Numeric Filters: Issues and best practices
Chapter 9 - Date Filters: Issues and best practices
Chapter 10 - The mystery of filtering by sorting
Chapter 11 - Designing query disambiguation solutes for online shopping
Chapter 12 - Introducing the more like this design pattern
Chapter 13 - Designing effective breadcrumbs
Chapter 14 - The brave new world of visual browsing
Chapter 15 - Designing mobile search: turning limitations into opportunities
Chapter 16 - Designing patterns for more effective mobile faceted search
Chapter 17 - Search on tablet devices: the flight of discovery
oh and just between you and me, there's a secret bonus chapter
Chapter 18 Search for ecommerce help systems
The author shares his considerable experience with the reader taking him/her on a well structured journey through all facets of eCommerce search, a topic that is critical to the success of any mobile eCommerce company. The author provides examples and patterns explaining the when and why of each example and the how via patterns which the reader can instantly take away and incorporate into their own sites.
[Note: I found myself printing out existing designs I have done and marking them up like crazy as I went through the book]
While the book is focused primarily on mobile eCommerce Search I found that the text got me thinking about other areas the patterns could be applied - again it's scaffolding, you not only learn the patterns but why these patterns are chosen.
A nice addition you rarely see in books is a comprehensive bibliography for the examples allowing the reader to delve further into the topic.
This book should/will become a classic on the subject and an often thumbed reference by the reader. If you are a ui/ux practitioner, a developer who wants to know more about what works and why or are a manager who wants/needs a grounding in what your designers are doing this is the book for you.
Designing Search: UX Strategies for eCommerce Success is a combination of great reference and great how-to guide. I think it will make you a better designer and I highly recommend it.
This book focusses on the latter - how the interface should look and work to help the user to make the right choices almost unconsciously. Much of the focus is Ecommerce - drawing from the author's experience and examples in this field. I like this because search is crucial to Ecommerce - get it wrong and you lost money. So these are patterns that come from the toughest environment. Yet the advice holds good whether you're designing a document search for an intranet or an online help system.
The approach is clear, the design patterns are well explained and backed up with case studies from the author and some wonderful user interface experts from IBM to small start-ups.
No matter what your project, you'll never be given sufficient time to explore and design the search interface. But with this book at your side, you'll have a massive head start.
The first chapter alone, Starting from Zero, is well worth the price of admission...if for no other reason than it opens one's mind to the possibilities, complexities, and land mines that lie in wait for the uninitiated.
The book is broken out into three sections: Optimizing eCommerce Search Results, Designing Search eCommerce Interactions, & The Future of eCommerce Search. Each section does a good job of covering the intended subject while at the same time illuminating how difficult it is to to search really well. At the end of each section I looked back to how much I had learned yet I was left with how much more there is to learn, specifically about the search implementation that I'm currently working on.
Some of the best points that the book makes are with the importance of understanding the patterns and models of information seeking that exist with customers, searching, and the interaction between the two. In addition to the importance, the book also provides a decent domain pattern language that will quickly add the words 'pogo sticking', 'thrashing', 'berry picking' & 'pearl growing' to your daily lexicon.
The book also includes a fair number of insights from other authors and practitioners as well as a pretty good set of references for each chapter. It's almost like this book is a gateway drug for Search...as it will change how you think, view, and interact with search forever more (and in my case caused me to queue up a fair number of other tomes on the subject for my next reading).
It's a very good book, well written in an easy-to-read manner that encourages re-reading sections for more enlightenment.
The author also has a pretty good website, [...] where there are more resources on UX, design, etc.