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Detective Marketing: Creative Common Sense in Business Paperback – Illustrated, Oct. 1 2001

5.0 out of 5 stars 3 ratings

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Product details

  • Paperback : 180 pages
  • ISBN-10 : 9163113899
  • ISBN-13 : 978-9163113895
  • Item Weight : 202 g
  • Product Dimensions : 12.7 x 1.04 x 20.32 cm
  • Publisher : Engeseth Pub (Oct. 1 2001)
  • Language: : English
  • Customer Reviews:
    5.0 out of 5 stars 3 ratings

Product description

Review

“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications Sony Ericsson Mobile Communications

“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications, Sony Ericsson Mobile Communications

“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales. The book is full of cross-disciplinary ideas and models.” -- Karin Öbrink, Key Account Salesperson, Research International

“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales.” -- Karin Öbrink, Key Account Salesperson Research International

“In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection.” -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company

“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International School of Economics, Jönköping

“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International

“Totally crap!!!” -- ANONYMOUS CRITIC

”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ” -- Steve Strid

”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary.” -- Steve Strid, Brand consultant

From the Publisher

Are you finally ready to jump ahead of the competition? The latest edition of Detective Marketing provides new and more powerful ideas for strengthening your brand and unlocking the value in your products and services. That’s why business leaders can’t put this book down…