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Didn't See It Coming Paperback – Jan 15 2015
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About the Author
Marc Stoiber is a brand consultant, entrepreneur, and writer. He knows how to connect dots, simplify, and add a creative twist to the most mundane things in life. Even insurance and diet bars. He has worked in the corner office, the basement, and at coffee shops around the world. His work - even the legitimate stuff clients paid for - has been recognized by virtually every international industry award for advertising and design. Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TEDx.
Top Customer Reviews
Stoiber has seen it (and sold) it all, and I appreciate how he shares his vulnerabilities, frustrations, and lessons learned about the role of branding and marketing from more than just a consumerist perspective. His writing is light on industry jargon and examples deftly illustrate what are often complex issues. Also in the opening volley, Stoiber challenges the reader with "I believe brands as we know them are toast." making this a hard book to put down.
Most recent customer reviews
Great read. Simple writing style makes this an easy read, with Marc's experience in the industry showing through.Published 6 months ago by Robert Kelly
Marc Stoiber is a successful marketing wiz who gradually lost faith in the purpose of the work that once consumed him. What seemed so meaningful to him now rings hollow. Read morePublished 7 months ago by Amazon Customer
An eye-opener for people like myself who studied marketing in the 80's. So much changed since that time and the author succinctly pinpoints the phenomena that define today's... Read morePublished 13 months ago by Amazon Customer
Great read. Fun, insightful, engaging. Human and practical. Great job!Published 17 months ago by Wayne