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Didn't See It Coming Paperback – Jan 15 2015

4.8 out of 5 stars 11 customer reviews

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Product Details

  • Paperback: 146 pages
  • Publisher: CreateSpace Independent Publishing Platform (Jan. 15 2015)
  • Language: English
  • ISBN-10: 1505389003
  • ISBN-13: 978-1505389005
  • Product Dimensions: 13.3 x 0.8 x 20.3 cm
  • Shipping Weight: 141 g
  • Average Customer Review: 4.8 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: #287,213 in Books (See Top 100 in Books)
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Product Description

About the Author

Marc Stoiber is a brand consultant, entrepreneur, and writer. He knows how to connect dots, simplify, and add a creative twist to the most mundane things in life. Even insurance and diet bars. He has worked in the corner office, the basement, and at coffee shops around the world. His work - even the legitimate stuff clients paid for - has been recognized by virtually every international industry award for advertising and design. Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TEDx.

Customer Reviews

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Top Customer Reviews

Format: Kindle Edition Verified Purchase
Marc Stoiber is an excellent writer and communicator. His easy style of writing belies the complex issues that he tackles in this most informative and insightful volume. While the main story line has the appearance of an 'ad man' who came to realize that promoting useless products through creative advertising was a disservice to society, regardless of the profits that were involved, there is a deeper train of thought that permeates this book. Marc exposes the dark side of the advertising world, but more importantly he reveals the importance of branding a product or service based on truth as opposed to fantasy. The examples he cites in the corporate world of companies that design, manufacture and sell products that are honest and truly essential demonstrates the power of brand loyalty in the marketplace. Companies that earn to trust and respect of their customers will succeed while others will fail in time. Throughout this volume his self-depreciating humour shows that respect for your customers, honesty in your messaging and the courage to admit error and to act quickly to remedy same has a value that will stand the test of time. I high;y recommend this book.

Frank Came
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Format: Paperback
As a twenty year veteran of the brand and communication design business, I've been feeling like my career has been unraveling for years, searching for meaning, reward and legacy—apparently so has Marc Stoiber. "Does the world really need four more flavors of floor cleaner?" he asks in the opening chapter. Boy, can I relate to this question. You could rephrase it as "Does the world really need more brands?".

Stoiber has seen it (and sold) it all, and I appreciate how he shares his vulnerabilities, frustrations, and lessons learned about the role of branding and marketing from more than just a consumerist perspective. His writing is light on industry jargon and examples deftly illustrate what are often complex issues. Also in the opening volley, Stoiber challenges the reader with "I believe brands as we know them are toast." making this a hard book to put down.
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Format: Paperback
Marc! You know what.. I’ve been meaning to shoot you a note all week; but perhaps here this message will be more useful! I took your book with me camping last weekend for some beach reading and I have to say it really jazzed me up! I told my wife on several occasions as I read “I have to work with this guy somehow”. It really aligned with my beliefs and values as an entrepreneur, but perhaps more importantly as an economic development practitioner--someone who sees city systems and tries to intervene in a way that strengthens that community. The practical ideas that you've put forth in the latter part of the book create a roadmap for companies to embark down a more ethical path to profitability and sustainability. This is an important book and I look forward to working with you further. ~Dallas Gislason, Victoria, Canada
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Format: Kindle Edition Verified Purchase
How do you build a guaranteed futureproof brand? I don't know it all and Marc's doesn't claim to have all the answers either, but what he lays out in this book is a fantastic roadmap built across authenticity, sustainability, research, design, listening and innovating. The world is changing fast and brands need to keep up and learning the lessons from this book will certainly set you up to do that. It is an easy to read, lighthearted, fast paced book with no jargon that can easily be picked up and put down unlike many business strategy bibles that have gone before. A must read to make yourself a futureproof marketer, entrepreneur or business leader and build brands to survive and thrive in the 21st century.
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Format: Kindle Edition
A thoughtful and entertaining trip into the world of advertising as it was, is and shall be. Stoiber shares clear insights about what is wrong with the ad industry and how it can become an instrument for social change. From his days with Palmer Jarvis, to creative director at Grey, to holding his nose and taking the plunge into the uncharted territory of running his own company, Change, the author shows us that an ad man can be something more than just a guy getting off an airplane in a good suit. Remarkably, an ad man can be a leader with a social conscience. Imagine. A fun and educational read. Didn't see it coming.
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Format: Kindle Edition
After a lifetime in business I think I've read almost every book on branding, marketing and advertising. I can count on one hand those books that actually helped me to formulate a better understanding of where my brand is and where it needs to get to. Stoiber's book truly delivers on making you rethink what your brand means and what it could mean. When he starts on his personal journey you get a foundation for the core lessons the book teaches. By the end of the book if you didn't learn something pick it up and read it again.
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