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Diffusion of Innovations, 5th Edition Paperback – Aug 16 2003

4.5 out of 5 stars 14 customer reviews

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Product details

  • Paperback: 576 pages
  • Publisher: Free Press; 5th edition (Aug. 16 2003)
  • Language: English
  • ISBN-10: 0743222091
  • ISBN-13: 978-0743222099
  • Product Dimensions: 15.5 x 3.8 x 23.5 cm
  • Shipping Weight: 635 g
  • Average Customer Review: 4.5 out of 5 stars 14 customer reviews
  • Amazon Bestsellers Rank: #8,972 in Books (See Top 100 in Books)
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Product description

Review

Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.

Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense.

Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text.

Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.

About the Author

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

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