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Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing (2nd Edition) Hardcover – Jul 30 2013

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Product Details

  • Hardcover: 264 pages
  • Publisher: FriesenPress (July 30 2013)
  • Language: English
  • ISBN-10: 1460230191
  • ISBN-13: 978-1460230190
  • Product Dimensions: 14 x 1.9 x 21.6 cm
  • Shipping Weight: 408 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #542,005 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on (beta) HASH(0xb400781c) out of 5 stars 26 reviews
17 of 20 people found the following review helpful
HASH(0xb358f558) out of 5 stars The One Book I Would Recommend to My Clients Aug. 29 2013
By B. Kahlich - Published on
Format: Paperback
So many times my digital marketing clients are wondering about the many aspects of promoting their business online.
What's great about this book is it takes the time to break the digital marketing space into its separate parts and has an expert in each area explaining the real nuts and bolts of how it works!
I've finally got a one-stop resource that I can share with executives and small business owners alike that will give them the up to date information they need.
5 of 5 people found the following review helpful
HASH(0xb358f5ac) out of 5 stars Felt like a sales pitch Dec 16 2015
By Tyler Lewis - Published on
Format: Paperback Verified Purchase
Not a lot of meat to this book. Took away a couple of salient points, but the whole thing felt like a sales pitch to go to the author's website and employ their consulting services. Found SEO 2016 by Adam Clarke to be a much better read, and quicker too.
2 of 2 people found the following review helpful
HASH(0xb358f888) out of 5 stars The examples that I liked were to do with basic SEO strategies Jan. 4 2016
By J. H. - Published on
Format: Kindle Edition Verified Purchase
This book is quite thorough, and it explains how to navigate the world of online marketing, website creation, management, and growth. It is more of a guide in my mind which gives guidelines but doesn't really explain on any specific examples what to do. The examples that I liked were to do with basic SEO strategies, and things to consider when setting up a website. That is what I am still learning, and could definitely use some guidelines in. Some of the book seems a bit outdated - does Google Shopping still exist? I don't think so. Most of it is still valid though now, and could be a good reference to go to if you are looking for some general ideas about how to set up an email campaign, funnel traffic on your site, or how to analyze your customers. Overall, an ok book, but I am not sure that it will be that useful for my purposes. I read this free book for notes, and to learn from it.
2 of 3 people found the following review helpful
HASH(0xb358f780) out of 5 stars A must-have for businessowners, online marketers, and advertisers Dec 23 2014
By Caesar Rodney Institute - Published on
Format: Paperback Verified Purchase
If you need some tips for improving your social media strategy, this is the book for you. This is a simply laid-out book with an overall digital strategy, not specifically tied to social media. This book also goes over advertising tips for online marketing campaigns. Highly recommended if your business or firm needs to improve its overall online marketing strategy.
HASH(0xb358f96c) out of 5 stars A great read for those who are interested in getting started ... Jan. 23 2016
By Frank - Published on
Format: Kindle Edition Verified Purchase
A great read for those who are interested in getting started in digital marketing as well as for those in need of a refresher or even finding themselves in a bind when it comes to marketing