- Publisher: Dartnell Corp; Reprint edition (1981)
- ASIN: B001UL6P0M
- Average Customer Review: Be the first to review this item
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Direct Mail and Mail Order Handbook With Supplement Hardcover – 1981
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Most helpful customer reviews on Amazon.com
Amazon.com: 1 reviews
Best Reference Book I've ever read
August 4, 2003 - Published on Amazon.com
9 people found this helpful.
I've been in the direct marketing business for 40 years. This title by Hodgson was the first I ever read that made me undedrstand the direct mail business and I have purchased and read every edition that has been released since the first I read.