"Do Good Design will now proudly be in the library of the Bauhaus."
--Dr. Walter Prigge
Bauhaus Dessau Foundation
"In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill. His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels. Changing the world for the good never seemed more appealingly possible."
Past President, Screen Actors Guild
"Timely, relevant, and necessary. Well done!"
--Don Ryun Chang
President of Icograda
"I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author’s passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world."
Former President of Icograda (2005-2007)
"David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies."
Executive director, AIGA the professional association for design
“...just the right measure of passion and reticence...excellent.”
Author, First Things First manifesto
"A fine read."
Past President, Society of Graphic Designers of Canada
"I think the book is just great!"
Co-founder, Pentagram UK
"It should be required reading, not only for all aspiring designers... but even more so for the established stars."
Founder, EIDD - Design For All Europe
From the Back Cover
How Design CAN CHANGE the World
Today, everyone is a designer. And the future of civilization is our common design project.
How does design help choose our leaders?
Why do we really have an environmental crisis?
How can accessible design broaden your audience?
Why does the U.S. economy now struggle to compete?
How has design thinking added to the bottom line of the world’s most valuable companies?
Design matters. As it never has before.
Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world.
Do Good Design is a call to action:
This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles.
In a time when anything has become possible, design thinking offers a way forward for us all.
What will you do? "...just the right measure of passion and reticence...excellent"
Author, First Things First Manifesto "Do Good Design will now proudly be in the library of the Bauhaus."
Dr. Walter Prigge
Bauhaus Dessau Foundation ABOUT THE AUTHOR
David B. Berman is a strategic consultant with 30 years experience in universal design thinking. He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design. Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.
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