- You'll save an extra 5% on Books purchased from Amazon.ca, now through July 29th. No code necessary, discount applied at checkout. Here's how (restrictions apply)
Do the Right Thing: PR Tips for a Skeptical Public Paperback – Apr 1 2009
|New from||Used from|
Special Offers and Product Promotions
Frequently Bought Together
Customers Who Bought This Item Also Bought
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
About the Author
Beginning with his first press conference in 1972, JAMES HOGGAN founded and built Hoggan & Associates into one of the most successful public relations firms in Canada.. A law school graduate with a long-standing interest in social justice, Jim is also a leading authority on public perceptions about the environment, climate change and sustainability. He is Chair of the David Suzuki Foundation (one of Canada's most influential environmental organizations), a trustee of the Dalai Lama Centre for Peace and Education and co-founder of the climate change DeSmogBlog.com.
Top Customer Reviews
I've assigned "Do the Right Thing" as a textbook in my university public relations course. It's an easy -- yet dramatic -- read. My students enjoy the book and find the stories compelling. I've also read Hoggan and Littlemore's book "Climate Cover-Up: The Crusade to Deny Global Warming," which is a more-detailed approach to the same subject.
Reading this book will help you better understand how it is that the vast majority of climate scientists believe there is a greater than 90 percent chance that the earth is warming and that human behavior is responsible -- while most Americans do not. Why the disconnect? This book will help you connect the dots.