Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change Hardcover – Aug 19 2014
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“[Marshall] offers advice on confronting climate change head on, stepping away from Green Guilt, and putting potentially world-saving policies into action.” ―The Boston Globe
“Intelligent and genial . . . In the end, Marshall is neither fatalistic nor idealistic about our chances of survival. Yes, he says, we're wired to ignore climate change. But we're also wired to do something about it.” ―Washington Post
“Clearly we're not responding to the reality of climate change with the speed the crisis requires. This book explains some of the reasons that could be--and how we might work around them in the short time that we have.” ―Bill McKibben, author of Eaarth
“The science of climate change is easy: burning fossil fuels creates greenhouse gasses that are warming our world. George Marshall reminds us about the hard part: connecting the wellhead to the tailpipe in people's minds as soon as possible. Please read this book, and think about it. Let's get to work.” ―Bill Nye
“Illuminating and important--makes clear why we continue down a dangerous path of increasing climate disruption, even when attractive, hospitable, alternative paths are available.” ―James Hansen, author of Storms of My Grandchildren and Former Director of NASA Goddard Institute for Space Studies
“George Marshall is one of the most interesting, challenging and original thinkers on the psychology of our collective climate denial. If his advice were heeded, we might just have the courage to look unblinkingly at this existential crisis, and then to act.” ―Naomi Klein, author of This Changes Everything and The Shock Doctrine
“Enlightening.” ―Publishers Weekly
“A real soul searching challenge for us all. Marshall illuminates the path to embarking on a heroic quest for a just and equitable world. A sobering, yet hopeful book.” ―Frank DiSalvo, Director of the Atkinson Center for a Sustainable Future, Cornell University
“In 42 engaging, bite-size chapters, Marshall presents the psychological research demonstrating why climate change simply doesn't feel dangerous enough to justify action and how we can trick our brains into changing our sense of urgency about the problem. His work is a much needed kick in the pants for policymakers, grassroots environmentalists, and the public to induce us to develop effective motivational tools to help us take action to face the reality of climate change before it's too late.” ―Booklist
“Essential reading for everyone interested in communicating the science of climate change and its urgent policy implications.” ―Critical Angle
“This is not a book to read and put away--but one that merits returning to and engaging with intellectually. Is there a higher compliment that one can give an author?” ―Daily Kos
“Absorbing, all-embracing, immensely readable.” ―Climate News Network
About the Author
George Marshall is the founder of the Climate Outreach and Information Network, based in Oxford UK, and over the past 25 years has worked at all levels of theenvironmental movement including senior positions for Greenpeace US and the Rainforest Foundation. He is one of the leading European experts in climate change communications, is a lead advisor to the Welsh Government, and counts major environmental organizations, politicians, faith groups, businesses, and trades unions among his clients. He lives in Wales. His website is http://climatedenial.org/.
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Top Customer Reviews
This book is essential reading for any climate activist or indeed any environmentalist who wants to be better prepared to promote their cause. However, while this book focuses on climate change, I can see parallels to other topics such as Evolution and maybe even Gun Control.
“It is easy to focus on differences, and certainly rural Texan Tea Partiers are quite unlike urban liberal environmentalists. But the real surprise for me was to discover that being with them felt entirely familiar. They have exactly the same boisterous, opinionated, autodidactic, and tribal spirit as grassroots environmental campaigners.”
He adds that they place great importance on information. And think the other side is controlled by vested interests. But should we be surprised that these two groups of information hungry individualists each arrive at a common view of reality within their groups, but very different between them? A good part of the book examines the working of confirmation bias to explain this result. It applies equally to activists on both sides.
Why Nobody Listens
“Environmental organizations shaped climate change in their own image with narratives, images, and metaphors drawn from their previous struggles… And so an issue that requires an unprecedented level of cooperation has become exclusively associated with one movement and its various worldviews. Those who have historically distrusted those worldviews came to distrust climate change.”
He gives many examples of how these insular narratives and images alienate the people they need to reach. For example, global warming is difficult to appreciate because the consequences are not immediate.Read more ›
Most recent customer reviews
I read this expecting to gain some insight into why so many are so strongly convinced that we are headed for disastrous climate change. Maybe I did? Read morePublished 8 months ago by Duane Pendergast
I bought this book after hearing an interesting interview with George Marshall, hoping that it would give some insight into the psychology and cognitive processes that result in... Read morePublished 22 months ago by Ian Walker