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Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change Hardcover – Aug 19 2014

4.0 out of 5 stars 9 customer reviews

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Product Details

  • Hardcover: 272 pages
  • Publisher: Bloomsbury USA (Aug. 19 2014)
  • Language: English
  • ISBN-10: 1620401339
  • ISBN-13: 978-1620401330
  • Product Dimensions: 16.3 x 2.2 x 24.1 cm
  • Shipping Weight: 454 g
  • Average Customer Review: 4.0 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: #115,909 in Books (See Top 100 in Books)
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Review

“[Marshall] offers advice on confronting climate change head on, stepping away from Green Guilt, and putting potentially world-saving policies into action.” ―The Boston Globe

“Intelligent and genial . . . In the end, Marshall is neither fatalistic nor idealistic about our chances of survival. Yes, he says, we're wired to ignore climate change. But we're also wired to do something about it.” ―Washington Post

“Clearly we're not responding to the reality of climate change with the speed the crisis requires. This book explains some of the reasons that could be--and how we might work around them in the short time that we have.” ―Bill McKibben, author of Eaarth

“The science of climate change is easy: burning fossil fuels creates greenhouse gasses that are warming our world. George Marshall reminds us about the hard part: connecting the wellhead to the tailpipe in people's minds as soon as possible. Please read this book, and think about it. Let's get to work.” ―Bill Nye

“Illuminating and important--makes clear why we continue down a dangerous path of increasing climate disruption, even when attractive, hospitable, alternative paths are available.” ―James Hansen, author of Storms of My Grandchildren and Former Director of NASA Goddard Institute for Space Studies

“George Marshall is one of the most interesting, challenging and original thinkers on the psychology of our collective climate denial. If his advice were heeded, we might just have the courage to look unblinkingly at this existential crisis, and then to act.” ―Naomi Klein, author of This Changes Everything and The Shock Doctrine

“Enlightening.” ―Publishers Weekly

“A real soul searching challenge for us all. Marshall illuminates the path to embarking on a heroic quest for a just and equitable world. A sobering, yet hopeful book.” ―Frank DiSalvo, Director of the Atkinson Center for a Sustainable Future, Cornell University

“In 42 engaging, bite-size chapters, Marshall presents the psychological research demonstrating why climate change simply doesn't feel dangerous enough to justify action and how we can trick our brains into changing our sense of urgency about the problem. His work is a much needed kick in the pants for policymakers, grassroots environmentalists, and the public to induce us to develop effective motivational tools to help us take action to face the reality of climate change before it's too late.” ―Booklist

“Fantastic.” ―Grist

“Essential reading for everyone interested in communicating the science of climate change and its urgent policy implications.” ―Critical Angle

“This is not a book to read and put away--but one that merits returning to and engaging with intellectually. Is there a higher compliment that one can give an author?” ―Daily Kos

“Absorbing, all-embracing, immensely readable.” ―Climate News Network

About the Author

George Marshall is the founder of the Climate Outreach and Information Network, based in Oxford UK, and over the past 25 years has worked at all levels of theenvironmental movement including senior positions for Greenpeace US and the Rainforest Foundation. He is one of the leading European experts in climate change communications, is a lead advisor to the Welsh Government, and counts major environmental organizations, politicians, faith groups, businesses, and trades unions among his clients. He lives in Wales. His website is climatedenial.org


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Top Customer Reviews

Format: Hardcover Verified Purchase
Awesome book! Funny, well-rounded, accessible yet deeply psychological. I learned so much about human behavior in general through the authors interviews with scientists and meetings with ultra conservative climate change deniers. He presents a respectful take on both perspectives, a perplexed take on the current wave of vilifying science, and in the end my feelings the our species is doomed remained firm; though I admit, I did not read his final chapter on how we can help ourselves because I have that little faith in humanity as a whole.
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Format: Hardcover Verified Purchase
If you've ever wondered what goes on in the mind of a climate denier, this book will help you understand. More importantly "Don't Even Think About It" helps us understand why we are failing to reach and convince these people and may help us find the way to bring some of them over to our side, or at least reduce their level of opposition. Logical arguments only work when we all start from the same basic premises, and that is where we are losing them. We have to get into their mental frame of reality first and go from there. We may never convince all of them, or even a majority, but we don't need 100% agreement, just a sufficiently high level of overall agreement to create and sustain political support to tackle problem.

This book is essential reading for any climate activist or indeed any environmentalist who wants to be better prepared to promote their cause. However, while this book focuses on climate change, I can see parallels to other topics such as Evolution and maybe even Gun Control.
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Format: Hardcover Verified Purchase
I read this expecting to gain some insight into why so many are so strongly convinced that we are headed for disastrous climate change. Maybe I did? George Marshall outlines a social science based suite of techniques to promote belief in a hypotheses - in this case CO2 induced catastrophic climate change. Those techniques are apparently working well so far as the hysteria developed over this technically uncertain hypotheses is amazing. Perhaps there are some lessons here for the so-called "deniers" who question the veracity of the extreme positions expressed by those who have come to firmly believe life on our planet will be destroyed by carbon dioxide emissions. Don't expect to,learn anything about climate change science though.
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Format: Kindle Edition Verified Purchase
Lots of research into how we think and make decisions, choices. Biases abound and we might think we are communication when we are actually just reinforcing a bias in our listeners. Also well written, easy and interesting to read.
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Format: Kindle Edition Verified Purchase
Brilliant and original social psychology. I'll be rereading it to fasten the insights more securely in my psyche.
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