Don't Go to the Cosmetics Counter Without Me: 7th Edition Paperback – Jan 4 2008
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Women spend an extraordinary amount of money on cosmetics--$45 billion a year in the U.S. alone. Now in its fourth edition, Don't Go to the Cosmetics Counter Without Me strikes fear in cosmetics-counter consultants everywhere. First off, Begoun has deconstructed ingredient lists. Ever wonder what methylparaben, propylparaben, and butylparaben are doing in your mascara? And what is diazolidinyl urea? All four are potential irritants, and the latter is a preservative that can release formaldehyde, a class A carcinogen. Buyer beware.
Begoun also lists which companies are cruelty-free and which continue to conduct animal testing. The majority of the book--and that's nearly 800 pages--is devoted to reviews of thousands of cosmetics, from cleansers, foundations, alpha-hydroxy acids, and moisturizers to lip liners, eye shadows, and concealers, all of which Begoun has personally tested. (There are no hair care products listed, as that warrants another book entirely: Don't Go Shopping for Hair Care Products Without Me.)
She's perfectly frank and tells it like it is. (On Revlon's ColorStay Makeup: "goes far beyond the claim of 'It won't come off on him.' It won't come off when you want it to.") You'll learn how to tell when you're being boondoggled by a salesperson, what's overpriced and overhyped, as well as what's overlooked. More than 200 brands are included, along with a helpful summary at the end that lists the best products for each cosmetic category. It should be noted that not only is Begoun a fine consumer advocate, she's also a self-esteem advocate: she mentions time and again that even the best cosmetics won't necessarily improve your life, and that's a point well taken. --This text refers to an alternate Paperback edition.
About the Author
PAULA BEGOUN (Seattle) has been reporting on the beauty industry for more than 25 years. Her unique angle on the cosmetics industry has earned her nicknames such as "The Ralph Nader of Rouge" and the "Cosmetics Cop." She is an internationally recognized authority as a consumer advocate for the cosmetics and hair-care industries and appears regularly on television and radio and in magazines. Begoun has a syndicated column with Knight-Ridder News Tribune Service and has appeared on CNN, Oprah, 20/20, ABC's Primetime, Dateline NBC, the View, the Today Show, CBS This Morning and Good Morning America.
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Top Customer Reviews
My main interest was in the reviews of non- and natural soap and bath products to contrast with the customers of my hobby soapmaking/bath basket business.
I am not a very girly-girl and find cosmetic shopping to be more than a little baffling. (I mean really! Does anyone actually NEED $300 skin cream?!?)
Paula is like the girlfriend that everyone needs. She walks you through what all of the products do, so if you don't know why people buy toner, she explains it to you. And she tells you what to look for when you do decide to buy the stuff.
It doesn't feel like she's plugging any specific line of products (except for her own brand, but what do you expect?) and you are given good options in every price range. So, if you are dying to spend $300 on a product, go ahead. If you want to know what the $9.99 equivalent is, she tells you that too.
As a self-confessed lip-balm addict, this was the section that I found most helpful. She explained what ingredients you should make sure are NOT in your lipbalm, as certain ingredients actually make your lips worse! This segment alone made the whole book a worthwhile purchase for me.
Highly, highly recommended, for everyone from your grandmother, to any young teen girls just entering the land of cosmetics. I wish I'd had this book when I just started out.
However, for the rest of us who need guidance in choosing what is best for our skin and make-up routines, this book is a godsend. She rates products on the ingredients they contain, their effect on the skin, and how well they work. She never claims that all products purchased in a drugstore are as good as those purchased at expensive prices in department stores. She freely acknowledges some poor products that are inexpensive do exist. And she also acknowledges that some poor products which are expensive also exist. In other words, the price of the cosmetic has nothing to do with its effectiveness, safety, or application.
What this book really does is give facts to help the consumer separate fact from fiction.Read more ›
I like her keep it simply attitude. As for "not being an expert" This is laughable. Let's see....your average estetician has less then a high school education, trained at or with a major cosmetics company ( spoon fed all the info based on the products the company wants to sell or a low rent trade school) Paula has spent years, researching with hunderd of doctors, manufacturers, and actual experts to write her books. I don't know, but if there where PHD's in this, she would have three by now.
Since I left the sales/education part of my industry, I focus on giving my clients the TRUTH about what is out there. I ask them, ( ask yourself too) Has ther ever been a product you have tried that actually 100% did exactly what it promised it would do? Is your hair, skin, body totally changed for the better with long lasting results? Are your split ends mended? Your wrinkles smaller? The celulite gone? Dark cirlces erased? Fuller thicker hair with bounce, shine and no frizz? Doubtful.
She debunks that you need to spend hundreds on crap. Unless you like to waste your money. She gives honest reviews based on trials, and scientific research with independant labs. You make the choice in the end.
Most recent customer reviews
I got a great deal on this book and it was shipped quickly.Published 19 months ago by Marli Billinger
Fairly comprehensive review of a broad range of products with a healthy dose of wit and sarcasm which makes an entertaining read. Read morePublished on Dec 28 2010 by maximany
This woman has zero scientific background. She has a history of lying about her products (unstable sunscreens, etc. Read morePublished on Oct. 9 2010 by sceptic
I read very thoroughly the products suggested for my skin type (be sure to read carefully as you may see notes for instance that even if a product is for oily skin it tends to cake... Read morePublished on Sept. 22 2010 by Mrs. C.
all in all, i think a person would be better to get info about this type of stuff from periodicals, as the book leaves many items and brands out, and seems to be significantly... Read morePublished on July 12 2010 by J. Best
She has helped save me a lot of money! Do I agree with everything she has to say. Not always, but her book gives me a strong foundation with it comes to the beauty industry. Read morePublished on April 5 2010 by Lady Red
I've read Paula's book for about 10 years now. This new edition is great! Be sure to read the beginning of the book before reviewing the reviews - gives you a better background. Read morePublished on April 13 2008 by Shepherdess Extraordinaire