- Hardcover: 272 pages
- Publisher: Simon & Schuster; Canadian Export edition (May 5 2015)
- Language: English
- ISBN-10: 1501116134
- ISBN-13: 978-1501116131
- Product Dimensions: 15.2 x 2.5 x 22.9 cm
- Shipping Weight: 422 g
- Average Customer Review: 36 customer reviews
- Amazon Bestsellers Rank: #163,274 in Books (See Top 100 in Books)
The Dorito Effect: The Surprising New Truth About Food and Flavor Hardcover – May 5 2015
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“Mark Schatzker has done something monumental in The Dorito Effect: he has explained how the American food industry has interfered with our body's conversation with itself. The use of flavor to change this conversation is one of the major reasons for the decline in the American diet leading to major health issues. The Dorito Effect is one of the most important health and food books I have read.” (Dr. David B. Agus, M.D., NYT bestselling author of The End of Illness and A Short Guide to a Long Life)
“Mark Schatzker’s book comes at a time when healthful eating and sustainability are increasingly on everyone’s minds. The Dorito Effect is a quick, engaging read that examines the essential role that flavor plays in the way we eat today. As a chef, I know that people want to eat delicious food, but Schatzker goes further and investigates how we engage with flavor to address the growing health crisis.” (Daniel Boulud, Chef/Owner, The Dinex Group)
“In The Dorito Effect Mark Schatzker explores a novel – and to my mind, key – theory to explain our increasing consumption of the low-quality food that is undermining health. Modern food production has made much of what we eat flavorless, and a multibillion dollar flavor industry has stepped in to fool our senses, leaving us unsatisfied and craving more and more. I strongly agree with his advice to go back to eating real food.” (Dr. Andrew Weil, M.D. New York Times bestselling author of Healthy Aging)
"I don't know when this much science has been this fun to read. Brilliant." (Joel Salatin, author of Folks, This Ain't Normal and farmer at Polyface Farm)
"After decades of conflict over sugar, carbs and fat, this extremely well researched book journeys to the heart of the food problem—flavor—and delivers the perfect solution." (Dr. Richard Bazinet, Department of Nutritional Sciences, University of Toronto)
"If you want to understand why the future of healthy eating is delicious eating, read this book." (Howard Moskowitz, inventor of Prego Extra Chunky Spaghetti Sauce and food industry legend)
“Mark Schatzker knows food. He is dedicated to quality and is always looking for the best ingredients. This is an important book that tells us why good food is so essential for everyone.” (Bonnie Stern, bestselling author of HeartSmart Cooking for Family and Friends)
"A sobering account of humanity’s attempt to overcome modern food blandness with flavor compounds, at the expense of nutritional integrity. Schatzker's engaging chronicle of how naturally occurring food flavor is as an evolutionary tuned sensory marker of nutritional value is bound to give consumers and scientists a new perspective on judging food quality and health effects." (Dr. Ameer Taha, Department of Food Science and Technology, UC Davis)
“This book is important, possibly life altering for anyone who eats!! In The Dorito Effect, Schatzker gets to the heart of where our relationship with food has gone wrong. Through lively storytelling and proficiency he points out the many issues we are facing and that the solution is right in front of us.” (Jonathan Gushue, Principal, Gushue Hospitality Inc.)
“Meticulously analyzing current research involving diverse subjects such as urine-eating goats and caterpillar-consuming wasps, Schatzker casts the greatest share of blame for obesity on the ubiquity of artificial flavorings, which deceive the palate, distort natural curbs on appetite, and provoke overconsumption of nutritionally deficient food. Fortunately for American consumers, there is hope: farmers are returning to heirloom breeds of chickens and pigs and to older cultivars of plants in order to give foods the flavors their grandparents relished. This is a provocative new take on American eating.” (Booklist)
About the Author
Mark Schatzker is an award-winning writer based in Toronto. He is a radio columnist for the Canadian Broadcast Corporation and a frequent contributor to the Globe and Mail, Condé Nast Traveler, and Bloomberg Pursuits. He is the author of The Dorito Effect: The Surprising New Truth About Food and Flavor and Steak: One Man’s Search for the World’s Tastiest Piece of Beef.
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An interesting side note is that as I was finishing this book I began to adjust my diet and within 2 weeks noticed that the Doritos and other chips I loved now taste off and actually tend to smell funny to me now. Had I not read the book I might have thought it something else but now I think my nose and tastebuds have reset somewhat and are more in tune with food. I can't really complain though I wonder if the Dorito Effect is also tastebud numbing and not only tastebud fooling.
Highly recommend this book.
Makes you think about how much seasoning/flavourings/salt you're eating, and makes you think about the fruit/vegetables that are grown. For example: Bigger isn't better. The size is most likely extra water content, but still lacking in the essential vitamins/minerals that we want.
I'm not normally a non-fiction kind of guy, but if you're going to try to jump in, I highly recommend Mr. Schatzker's work. Easy and entertaining to read...
Very interesting reading indeed .I am so happy I have my own " real" eggs and milk!!!
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