The Dragons' Den Guide to Assessing Your Business Concept Paperback – Aug 28 2012
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From the Back Cover
"This book should be everyone's first stop prior to starting or investing in a business."
—Facundo Bacardi, Chairman, Bacardi Limited
CBC's Dragons' Den attracts more than a million viewers per week. Fans love to watch the show because it features an entertaining mix of personalities: wealthy and successful Dragons and prospective entrepreneurs. But viewers also love Dragons' Den because it focuses on a dream that many Canadians have: the dream of turning an idea into a spectacularly successful business. And Dragons' Den brings out the best—and worst—parts of realizing that dream.
The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs face the business reality of their goals. Step-by-step, the book takes entrepreneurs from hatching the idea, to building a prototype, to understanding the market, to testing the idea, to determining the cost of going to market. The book also helps entrepreneurs understand their own motivations and personalities: Are they cut out to be entrepreneurs? Are they aware of the time and resources they need to get an idea off the ground?
The book is loaded with practical and proven advice, assessments, and action steps, as well as lessons and examples from pitches made to the Dragons. It takes a lot of courage to start a business, and even more to present that idea on national television. The Dragons' Den Guide to Assessing Your Business Concept is a necessary first step for entrepreneurs who want to know whether an idea can become a viable business, which can save them both money and time in the pursuit of their dream.
About the Author
John Vyge is a Certified Financial Planner professional and business plan analyst who advises entrepreneurs and investors on how to create investor-ready business plans around winning business concepts.
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Top Customer Reviews
With that said, as far as business books go, this is one of the best I've ever read! I usually find myself rolling my eyes at all the hype and fluff. Of course this book gets you excited, but it explains everything in SO much detail. I am finally getting why some business make it and some don't. AND, I can I explain it with the appropriate business terms :)
I felt like I finally GOT a lot of things that usually make my eyes gloss over.
I wish it existed 10 years ago!
Most recent customer reviews
This book is a true entrepreneur's textbook. I picked up The Dragon's Den Guide to Assessing Your Business Concept on Saturday and finished it on Sunday. Read morePublished on Sept. 26 2012 by J.M. Poirier