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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

4.8 out of 5 stars 4 customer reviews

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Harry Potter and the Cursed Child
--This text refers to the Paperback edition.
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Product Details

  • Hardcover: 370 pages
  • Publisher: Routledge; 5 edition (July 1 2013)
  • Language: English
  • ISBN-10: 0415507413
  • ISBN-13: 978-0415507417
  • Shipping Weight: 789 g
  • Average Customer Review: 4.8 out of 5 stars 4 customer reviews
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Product Description

About the Author

Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. From 2003 to 2011, he served as chair and the first director of the School of Communication at Cleveland State. Perloff enjoys teaching undergraduate persuasion, graduate persuasion, and political communication courses at Cleveland State. He is a Fellow of the Midwest Association for Public Opinion Research, writes feature stories for Cleveland weekly newspapers, and has received city and state-wide journalism awards for his work. He lives in Beachwood, Ohio with his family, is an early morning swimmer, and newspaper-with- coffee aficionado.

--This text refers to the Paperback edition.


Customer Reviews

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Top Customer Reviews

Format: Paperback
I have read this book several times each time found it interesting and challenging. Written in an extravagant manner the book touches upon the main techniques of Persuasion. The book helped me a lot while writing me thesis on Persuasion in Advertising. Hope you'll like it too. It a visa for new territories, vague and yet real. Lilly George Bulgaria
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Format: Paperback Verified Purchase
I'm about halfway through this book. I find the basic content quite interesting, with an engaging survey of the research done on attitude formation and how people deal with new information.

I have a couple of issues with the text, however. At times Perloff makes some highly questionable and reductive assumptions about the social subject (he often underrates or completely sidesteps the issue of the Unconscious and how it might influence attitude or belief formation), and I often find his writing overly colloquial and high-schoolish. All in all, however, this book is very interesting and replete with practical ideas about how persuasion works in everyday life.
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Format: Paperback
This book is easy to read and understand. The concepts are backed up with studies and real-world examples, not too much speculation and theorizing. There is so much thought-provoking material, it really stands out for a textbook. In fact, this is one of the best textbooks I have ever seen.
Want to persuade people in everyday life? This isn't a bad place to start learning about it. You'll get an overview of dozens and dozens of ways to become more persuasive, why they work, and examples of how to use them.
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By A Customer on Jan. 8 2000
Format: Paperback
I teach a course in social influence at a local university, and this is the textbook that I like to use. Some of my students think it is overly dense, but a textbook isn't supposed to read like a novel. It has a great range of information, and is written from a communications, rather than a psychological, perspective. I find it highly readable and accurate, and love the section on propaganda. I hope a second edition will be available soon.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9f4b08d0) out of 5 stars 13 reviews
8 of 8 people found the following review helpful
HASH(0x9e4c06d8) out of 5 stars great overview of theories of persuasion May 22 2008
By S. McIntosh - Published on Amazon.com
Format: Paperback Verified Purchase
I have used this book and its previous edition in a graduate-level course in strategic communications. It has been a perennial favorite with my students and I have heard from several who I advise for their theses projects that they refer back to it to refresh their memories on relevant theories of persuasion. I have yet to see a text that covers such a range of theories and that presents them (and their critiques) in such a comprehensive way. An appropriate text for upper-level undergrad or grad courses.
9 of 11 people found the following review helpful
HASH(0x9e4c0924) out of 5 stars Great book on the basics of persuasion. Aug. 13 2002
By A Customer - Published on Amazon.com
Format: Paperback
This book is easy to read and understand. The concepts are backed up with studies and real-world examples, not too much speculation and theorizing. There is so much thought-provoking material, it really stands out for a textbook. In fact, this is one of the best textbooks I have ever seen.
Want to persuade people in everyday life? This isn't a bad place to start learning about it. You'll get an overview of dozens and dozens of ways to become more persuasive, why they work, and examples of how to use them.
11 of 16 people found the following review helpful
HASH(0x9e4c0cb4) out of 5 stars A Wonderful Textbook Jan. 8 2000
By A Customer - Published on Amazon.com
Format: Paperback
I teach a course in social influence at a local university, and this is the textbook that I like to use. Some of my students think it is overly dense, but a textbook isn't supposed to read like a novel. It has a great range of information, and is written from a communications, rather than a psychological, perspective. I find it highly readable and accurate, and love the section on propaganda. I hope a second edition will be available soon.
1 of 1 people found the following review helpful
HASH(0x9e4c06b4) out of 5 stars One of my favorite college textbooks! April 16 2015
By Nikki1427 - Published on Amazon.com
Format: Paperback Verified Purchase
By far, one of my favorite college textbooks that I have ever had the pleasure of reading. The examples in the book were engaging and interesting, and each chapter created further interest. A great read, and I'm glad I got to be exposed to it.
HASH(0x9e4c0c9c) out of 5 stars Interesting - More so than the class lectures! Feb. 17 2014
By Dani Ferrara - Published on Amazon.com
Format: Paperback Verified Purchase
The book was in great condition, and rental process is easy to use and saved me a ton of money on textbooks.

The book itself is interesting and easy to follow, much more so than our class lectures.


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