Easy HTML for eBay Paperback – Dec 13 2004
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From the Inside Flap
But there's a problem. Maybe you'd be perfectly capable of creating a beautiful listing as long as you could use a paper and pencil, but the idea of designing something that will appear on the World Wide Web has got you stuck. After all, this isn't like a Word processor, where you can just type and drag items around on the page. No, if you're going to take full advantage of the capabilities at hand, you need to know how to write Hypertext Markup Language (HTML), the language your browser understands.
This book takes you by the hand and explains how to use HTML in your listings, About Me page, and eBay Store. You'll start with the basics such as paragraphs and lists, which you can also accomplish using eBay's editors. Then you'll move on to more advanced HTML, such as adding images to your description and controlling its layout and appearance, which is well beyond what you can do with eBay's editors. Later in the book, I'll show you how to notch up the "cool factor" for your listings with special effects. And all along the way, I'll try to provide you with some tips for making sure your listings don't go from looking professional to looking overdone and amateurish.
This book has 10 parts:
Part 1, "Creating an Auction Listing," starts by showing you what things look like for a buyer and then takes you through the process of actually adding a simple listing.
Part 2, "Creating a Simple Description," gives you practice in using the basic HTML elements such as headings, paragraphs, and horizontal rules.
Part 3, "Adding Pictures," talks about one of the most important aspects of your listing: the photo. It shows you some techniques for getting good photos of your items and explains how to make the photos you take available on eBay as part of your description.
Part 4, "Arranging the Page," shows you how to use tables and divisions to control the layout and placement of items in your description.
Part 5, "Decorating the Page," uses borders, background colors, and background images to liven up the display of your page.
Part 6, "Styling the Text," explains how stylesheets work and shows you how you can control just about every aspect of your text's appearance.
Part 7, "Creating Links," demonstrates the types of links that are, indeed, permitted under eBay's rules, such as one that automatically creates an email with the auction number in the subject.
Part 8, "Adding Sound, Video, and Animation," teaches you how to take things one step further and create and add sound, video, and animations to your page. (Subtly, I hope!)
Part 9, "About Me Pages and eBay Stores," starts by explaining how to create your own About Me page and customize it using eBay's custom tags. It also explains how to create your own store and perform the limited customization that eBay allows there.
Part 10, "Making Your Listings Stand Out," is a catchall chapter, filled with techniques for enhancing your listing.
Throughout the book, I've used Microsoft Internet Explorer because at the time of this writing it's more commonly used, but these techniques have been tested to work in other common browsers such as Netscape and its derivatives.
This book should teach you what you need to know, but eBay is an ever-changing place. As I write this, eBay is restructuring how it displays descriptions.All rights reserved.
From the Back Cover
eBay sellers, like yourself, understand that creating a professional looking auction page and a professional looking "me" page is key to your business. You are constantly looking for new tips and tricks that will help you deliver a more powerful, effective ad. With competition growing you need to use HTML to pull in prospective buyers. Easy HTML for eBay was developed with input from eBay Power Sellers and provides the foundation that you need and want to make the most of your business, including information on:
- Creating an Auction Listing
- Creating a Simple Description
- Adding Pictures
- Arranging the Page
- Decorating the Page
- Styling the Text
- Creating Links
- Adding Sound, Video, and Animation
- About Me Pages and eBay Stores
- Making Your Listings Stand Out
Most Helpful Customer Reviews on Amazon.com (beta)
The focus of the book is on presentation of listings (it is about HTML!). Topics covered include setting up photos, clipping images, and the use of video/animation and sound. From a personal perspective the latter two are annoying in most instances.
Following the book will result in well presented listings. Advice on actual content (wording)is limited. Much of the content is covered off in ebay hacks, albiet lacking the same level of illustration.
If you are familiar with HTML the book won't give you anything new. Cover price of $19.95 may make it slow to get your money back off this book. There are more useful books (driving ebay traffic, ebay hacks).
I'm not great with HTML but I don't think it will be much better as a result of this book (although ebay stores are covered it does not detail how to structure companion sites).
Example from my homepage:
If you have no HTML experience, don't like getting into technical details and want a very user friendly guide, this book is a very soft introduction.
Another plus is that the authour includes a picture of how the page looks, both, before and after the HTML function. This is really helpful, because you can choose the look you want and then use the (simple) HTML function, on the same page(s), to achieve the desired results. Some of the topics covered are:
Arranging the Page
Decorating the Page
Styling the Text
Creating Links, and
Making Your Listings Stand Out
This is a handy reference book, no ebay seller should be without. The improvements made to a listing by using this book, are almost guaranteed to ramp up sales! It's an all-around winner for the ebay seller.
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