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Electronic Commerce Paperback – May 22 2012
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About the Author
Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.
Most Helpful Customer Reviews on Amazon.com (beta)
This text looks at business trading over the Internet from a process perspective. Marketing and Web page development are mentioned, but the focus of the content is on the technological "hoops" that are jumped through in order to complete e-commerce transactions.
The book includes chapters on Internet development history, packet-switching, server hardware and software considerations, security issues, payment systems, and marketing strategies (including the development of a business plan).
Instructionally, this book is current and a quality read (a little dry perhaps, but consider the material). The authors use many examples throughout and include many company and product names.
For someone in IT or management, this is a wonderfully balanced survey of e-commerce business structure and transaction process. The material presented will thoroughly get the reader up to speed on all of the aspects of ecommerce including most of the non-technical and semi-technical terminology. This really bridges the gap between IT professionals and traditional managers.
I feel that this is one of the better books I've ever used and recommend it highly for managers or instructors.
On a first glance, the book covers a good range of topics and also includes a few cases (one page scenarios about companies). The content is so generally written that you would have spent an hour reading a chapter and the amount of information you absorbed would be so little. Most of the information present in this book can VERY EASILY be obtained from wikipedia or a simple google search.
From my perception and a little searching, the author is an accountant. He has very limited knowledge of electronic commerce and of computer science, which can easily be inferred from so many instances in the book, where the terminology (especially computer science) is wrongly used. The author does not even have a website, let alone an e-commerce site.
To make matters worse, the author has written numerous other books in various niches. Personally, I would call him an opportunist, who rips off hundreds of dollars for every copy sold. It is so sad to see that this book is being sold for over $100. After all, there are no techniques involved, (like an algorithms book) and is just plain information which keeps changing so often. You WILL find all information from this book with a simple web search and/or wikipedia.
I prefer to read a book written by someone who has the expertise and knowledge on the field, for instance someone who has been a successful business professional in e-commerce and not by someone who just gathered all the information from the internet and sells it for $100.
I was able to convince my professor about the above facts and this book is NO longer prescribed as a textbook.
If you pay more than $10, it is a waste of money!
The book offers a balanced business-technology approach to the subject of e-commerce and include a great overview of both relevant technologies and business/revenue models. The book includes important issues like legal and international concerns and even has a great little section on managing and staffing Web development projects in the last chapter.
This is the only book on e-commerce that I have seen that actually creates and uses a theory-based organizing framework (they build on Porter's work on value chains). Even though the book was clearly designed to be used in the classroom (it has problem assignments, exercises, and an extensive list of references at the end of each chapter), I think this book would be an excellent resource for a business manager that wanted to learn what all of this e-commerce stuff was all about OR for a techie that wanted to learn something about the business end of e-commerce.
The book is a very easy read and is remarkably interesting (even the chapter on security theories is pretty hard to put down... and that is some dull stuff, usually). The book includes bolded company names throughout and each of those names is included on the book's Web site as a hyperlink to the company site. This is very useful because you can see the examples that the book mentions come to life (if you can read the book while you're in front of your computer)...
I would recommend this book to any reader that wants to learn more about electronic commerce than you would find in a light overview book. This book gets into details, but in a very readable way.
Although I find the information very relevant to the topic, I do not find the presentation an interesting read. It is difficult to have to force myself through a textbook. I know the author has written many editions, and I know this is probably tiring, but he really should take a vacation, clear his head, and come back and begin anew. He and his readers will both likely benefit.
As far as pros go, Schneider is thorough. There are many times that I read a sentence, a paragraph, or a section, and feel so pleased that I did. Plenty of golden nuggets of knowledge in this book. Much of the information is valid, current, and important to know. Most of the diagrams and pictorial presentations are excellent. It is only the rather dry written presentation that I take issue with.
Lastly, where would we be without Gary Schneider? He brings a lot of knowledge and wisdom to the table. It is a pleasure to learn from someone who has been so entrenched in eCommerce for so long...He just needs to nudge his expressiveness and storytelling into action a bit more.
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