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Endless Referrals, Third Edition Paperback – Nov 15 2005
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From the Back Cover
The definitive guide to turning casual contacts into solid sales opportunities
In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
"If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."
--Tom Hopkins, author of "How to Master the Art of Selling"
"Bob Burg has long been the authority on connecting with clients and building win-win relationships. "Endless Referrals" should be required reading for sales professionals and entrepreneurs everywhere."
-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of "The Millionaire Real Estate Investor"
"I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder."
--Alan Weiss, Ph.D., author "Million Dollar Consulting"
"Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure."
--Dottie Walters, author of "Speak & Grow Rich"
"A no-nonsense approach to building your business through relationships."
--Jane Applegate, syndicated Los Angeles "Times "columnist"
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
Mr. Burg's book came highly recommended to me by one of my business colleagues. Am I ever glad I listened to this recommendation! This book is very well written. It is clear, concise, and to the point. Even for a novice networker, like myself, the concepts presented here are easy to follow. It just makes sense that these approaches would work. Bob teaches people how to be non-intrusive, how to play nice in the sand box, and how to get the referrals in a professional manner. This is the thing I love most about this book. Not only does he show you how to network, he is also teaching people how to be true professionals.
Lastly, I have to say that I know for a fact that Bob not only teaches others how to follow these concepts... he actually uses them!!! As I was reading, I had a question about where I could purchase the notecards and scratch pads he talks about. So, I went to his website and was unable to find the information I was looking for. Well, I decided to click on the "contact me" icon and ask my question. Within a few hours, I had a personal response from Bob in my email inbox. I was impressed beyond words that he took the time to personally respond to me AND he did it in a timely manner!!!! To me, that spoke volumes about the man behind the book.
I will definately be recommending this book to others in my organization. I believe this is a must read for anyone that depends on networking to fuel their business!!!!
In garnering referrals, I often go point-blank with many of my clients, asking them the traditional "Who do you know....?" question. However, this is obviously not useful when meeting someone for the very first time. That's where Burg's strategies come in handy. That's not to say that this book doesn't contain ideas geared toward those you know already; it does.
I bought two copies of this book and gave one to one of the rookies in my office. My copy is highlighted from start to finish. I refer to it constantly. The book is an easy read, an enjoyable read, and an excellent source of extremely useful information.
The only requirement: You must ACT, and apply the ideas found within. If you do, nothing should stand in the way of your gathering many new sources of business.
I recommend this book highly - and I've read many on this subject.
Before I finished reading this book, I ordered my thank you note cards. The response to these cards has been incredible. I've sent them to people I meet and have gotten positive feedback from several people. One person told me that I must be special because nobody takes the time to write a note. I also send them to people I already know as appropriate just to say thank you - be it for lunch or advice.
I'm now reading Endless Referrals for the second time, this time with a highlighter at hand. In fact, I'm probably going to buy a second copy - one for the office and one for home. I plan on continuing to implement Bob's ideas.
I've contacted Bob directly and have gotten very helpful feedback from him. I look forward to learning more from Bob in the future.