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The Essence of Scenarios: Learning from the Shell Experience Paperback – Feb 18 2014

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Product details

  • Paperback: 185 pages
  • Publisher: Amsterdam University Press (Feb. 18 2014)
  • Language: English
  • ISBN-10: 9089645942
  • ISBN-13: 978-9089645944
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Shipping Weight: 281 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,066,158 in Books (See Top 100 in Books)
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Product description


“This is a major case study of scenario planning, something that is not easily available to the student of scenario planning.”
(Kees van der Heijden director & cofounder of the Global Business Network and professor emeritus of Strathclyde University)

“As someone who teaches scenario planning at the graduate and undergraduate level, I would definitely start with this story as a frame to talk about the diverse practices that have sprouted up around and since Shell’s landmark practice.”
(Cynthia Selin Arizona State University)

"Global scenarios are increasingly relevant in today's fast moving, interdependent world than when they began to be developed 50 years ago. Uncertainty should not be an excuse for failing to shape a brighter future, but an incentive to pursue better policies for better lives."
(Angel Gurría secretary-general of the Organisation for Economic Co-operation and Development)

About the Author

Angela Wilkinson is counselor for strategic foresight with the Organization for Economic Co-operation and Development. Roland Kupers is an associate fellow in the Smith School of Enterprise and the Environment at the University of Oxford.

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Most helpful customer reviews on 5.0 out of 5 stars 2 reviews
5.0 out of 5 starsIf you want to or are using Scenario-based Strategy thisis essential reading
June 27, 2014 - Published on
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