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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Hardcover – Dec 30 2008

4.3 out of 5 stars 3 customer reviews

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Product Details

  • Hardcover: 448 pages
  • Publisher: Wiley; 2 edition (Dec 30 2008)
  • Language: English
  • ISBN-10: 0470155744
  • ISBN-13: 978-0470155745
  • Product Dimensions: 16 x 3.6 x 23.6 cm
  • Shipping Weight: 839 g
  • Average Customer Review: 4.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #84,595 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap


From the Back Cover

For event planners, there’s no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:

  • Choosing the best venue
  • Preparing and managing the budget, with sample costing forms included
  • Scheduling, staffing, and collaborating with other related professionals
  • Coordinating food and beverage, décor, entertainment, and themes.


It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:

  • Changes in security planning since 9/11
  • Innovations in technology and how they can improve – or ruin – an event
  • How to stage an environmentally friendly event
  • New and updated examples and case studies of where things went right – and wrong
  • Event Risk Assessment – What You Need to Consider before Contracting
  • How keep your budget on target and where to find hidden surcharges
  • Ways on how to ease airport stress and make air travel  a pleasurable part of the participant’s event experience
  • When and When Event Planners and their Suppliers will need Work Visas
  • What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment
  • A companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning.


What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fund-raisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries.
  • Business professionals in charge of planning and handling their company’s events


Praise for Event Planning 

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
Lisa Hurley, Editor, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any PR maven."
Marketing Magazine

"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
—Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center

"Sometimes a name just says it all. That's the case with the updated second edition of Judy Allen's Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events. Allen not only delivers on the title's comprehensive promise, but also addresses changes in the industry since the first edition was published in 2000, such as the increased role of procurement and the growth of virtual events. Each chapter provides tips and sample checklists and outlines the paths to follow and the pitfalls to avoid in every aspect of meeting planning, from venue selection to on-site execution."     —Corporate Meetings and Incentive Magazine / MeetingsNet.com

"I recommend that Judy Allen's book, Event Planning: The Ultimate Guide 2nd edition, become your Bible for approaching your next affair, whether it's a meeting, conference, incentive travel function or fundraising gala. My copy has highlighting on virtually every page. Yours will, too. After you've read this book (or one of ten others she's authored), you'll be an expert on creating unforgettable events your attendees will enjoy and remember for a very long time."     —Dave Egan, Head Writer, Writers Direct Group


For downloadable versions of the checklists, additional forms and tools, author Q&A, and more, please visit our companion website at www.wiley.ca/go/event_planning.


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Top Customer Reviews

Format: Hardcover Verified Purchase
I found this book incredibly informative . At least when it comes to basics, I can be confident in saying that the material is in here. Concepts are outlined, and backed with current examples. It is very comprehensive.

This book has some structure to it, and does build on previous chapters, but I find structure is ultimately this books greatest weakness. All of the necessary material is in there, but it's sometimes difficult to sort the information that has been given. I have had to go through the material a few times in order to be able to understand it. It can be frustrating.

Ultimately, I would recommend this book to anyone that needs a framework to build upon in the field of event planning. This book will give you all the information you need to get started.
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Format: Hardcover Verified Purchase
Great reference guide for beginners and experienced planners alike. Judy Allen keeps it simple and concise.
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Format: Hardcover Verified Purchase
Useful book for first time event planners. Contains all the basics and a lot of useful lists and tips.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9fdec060) out of 5 stars 51 reviews
90 of 91 people found the following review helpful
HASH(0xa01c775c) out of 5 stars All inclusive Event Planning April 5 2002
By Cara O. - Published on Amazon.com
Format: Hardcover
Having planned many events in the past six years, I already had a great "base" of experience. I was looking for a great guide to cover all the bases. This is it! Each chapter details all aspects of event planning and prompts you to think about how you can apply the suggestions to your own events. I was inspired to think outside the box to make events more unique and memorable. Additionally, budgeting and proposal crafting were discussed to aid the event planner in making a succinct and accurate budget/proposal for a client. This book is a "must-have" for any serious event planner.
45 of 45 people found the following review helpful
HASH(0x9fc9d264) out of 5 stars Movie Stars and Presidents Aug. 10 2001
By C. Walker - Published on Amazon.com
Format: Hardcover
I thought this book was much to focused on "major" events. After the first couple of chapters I really felt that the book was focused on setting up elaborate events for VIP's. If you have a very high budget and need to entertain celebrities, then this book will be helpful.
38 of 38 people found the following review helpful
HASH(0x9fe2ab7c) out of 5 stars The MBA Book Of Event Planning Jan. 31 2010
By Charles P. Slaton - Published on Amazon.com
Format: Hardcover Verified Purchase
The MBA Book Of Event Planning

This book gets 5-stars. It is the best book about event planning in the market place today. We have been in the event planning business for 15-years and the author shows us some tricks and tips that we never dreamed of before. Not an inexpensive book, but worth every dime that you will pay for it. If I owned the rights to this excellent book, I would increase the size of the book to catalog size and spiral bind it so that is could lay flat when opened. I would also create a wide margin on one side of the page for user notes.

But all in all, a great guide to putting on an event.
42 of 43 people found the following review helpful
HASH(0xa24a9858) out of 5 stars Packed with Knowledge! Oct. 14 2005
By Rolf Dobelli - Published on Amazon.com
Format: Hardcover
Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.
27 of 28 people found the following review helpful
HASH(0xa4946368) out of 5 stars Great read and reference for any type of event planner. Dec 22 2000
By G. Dustin - Published on Amazon.com
Format: Hardcover
Even a seasoned event planner will enjoy the insights that Judy helps to reveal in her book. It is well layed out, even to the point of leading off with location first, which every event planner knows is the number one step in planning. The steps and points of looking for a location,includes detailed information on what to consider when looking. I particulary like the fact Judy includes using her website, which offers additional advice and insight based on her own experinces. I was hoping to read more regarding contracts but overall the book is A+.