Only 3 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Quantity:1
The Evolutionary Bases of... has been added to your Cart
+ CDN$ 6.49 shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: Very gently used. Tight binding and clean pages.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Evolutionary Bases of Consumption Paperback – Mar 6 2007

5.0 out of 5 stars 5 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
CDN$ 75.84
CDN$ 54.05 CDN$ 43.05

Harry Potter and the Cursed Child
click to open popover


Frequently Bought Together

  • The Evolutionary Bases of Consumption
  • +
  • The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Total price: CDN$ 101.94
Buy the selected items together

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.




Product Details

  • Paperback: 360 pages
  • Publisher: Psychology Press; 1 edition (Jan. 23 2007)
  • Language: English
  • ISBN-10: 080585150X
  • ISBN-13: 978-0805851502
  • Product Dimensions: 15.2 x 2.1 x 22.9 cm
  • Shipping Weight: 476 g
  • Average Customer Review: 5.0 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #309,887 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Product Description

Review

'Saad's book The Evolutionary Bases of Consumption is aimed at academic researchers studying aspects of consumer psychology, students and practitioners in advertising or marketing, or nonconsumer psychologists who enjoy interdisciplinary research.  The book suggests that there is broad applicability of Darwinian principles to the study of consumer behavior... It is the first book of its kind.' - Jill M. Sundie, PsycCRITIQUES

"The key features of this book are (1) it introduces an evolutionary psychological perspective on consumerism and marketing (2) it provides an overview of some robust themes that account for systematic patterning of consumer preferences, and (3) it offers a synthetic approach to the study and understanding of consumer behavior.  The book will be the first of its kind and will inspire new directions in consumer research." - Margo Wilson, Department of Psychology, McMaster University

"Gad Saad has shown me that evolutionary psychology and consumer behavior is a very interesting subject and one I think many people will find interesting-even exciting.  The author has an excellent knowledge of the literature on evolutionary psychology and its interpretations.  He does a fine job of applying it to the area of consumer behavior.  I think it could have an important impact on the advertising industry." - Charles Crawford, Emeritus Professor of Psychology, Simon Fraser University

 

About the Author

Dr. Gad Saadis an associate professor of marketing at the John Molson School of Business (Concordia University). He has held visiting associate professorships at Cornell University, Dartmouth College, and the University of California-Irvine. He was inducted into the Who's Who of Canadian Business in 2002, was listed as one of the "hot" professors of Concordia University in both the 2001 and 2002 Maclean's reports on Canadian universities, and received the Faculty's Distinguished Teaching Award in June 2000. His key research and teaching interests lie in the application of evolutionary theory across a wide range of behavioral disciplines. His published papers have appeared in such journals asManagerial and Decision Economics; theJournal of Bioeconomics;Organizational Behavior and Human Decision Processes;Behavior Research Methods, Instruments and Computers;Journal of Business Research;Canadian Journal of Administrative Sciences;Psychology & Marketing;Journal of Consumer Marketing;Applied Economics Letters;Scientometrics(forthcoming); andMedical Hypotheses(forthcoming). He has also published in numerous conference proceedings such as Advances in Consumer Research; Society for Consumer Psychology; and the Administrative Sciences Association of Canada. He has presented his work in Canada, USA, France, Israel, Hong Kong, New Zealand, Australia, England, and Germany at both prestigious conferences and in numerous leading universities. He currently sits on the editorial boards ofPsychology & Marketing, theJournal of Business Research(buyer behavior track), and theJournal of Social Psychology. He holds a Ph.D. (Major: Marketing; Minors in Cognitive Studies and Statistics) and an M.S. from Cornell University, and an M.B.A. (Specialization: Marketing; Mini-Thesis: Operations Research), and a B.Sc. (Mathematics and Computer Science), both from McGill University (Montreal, Quebec, Canada).


What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

5.0 out of 5 stars
5 star
5
4 star
0
3 star
0
2 star
0
1 star
0
See all 5 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
In this work Gad Saad provides an excellent review of evolutionary psychology and its relevance to the field of consumer behavior. A particularly novel idea is encompassing mate choice within acts of consumption. Although not an easy read, once you begin to see how much Saad's ideas provide a paradigm shift in the field of consumer (and human) behavior, you will definitely want to reread this book in order to relish all its nuances. If new to the field of consumer behavior, you shall learn much about the evolutionary bases for your everyday decisions, from buying a car to accepting a date and choosing a perfume. I gained much knowledge from this book and consider it a must read for anybody interested in a scientifically rigorous review of human behavior in the field of consumption. You will not be disappointed!
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Paperback Verified Purchase
Having read The Consuming Instinct (Gaad) and this book, I have to say that both were a great read. Both books similar, yet distinct information, detail, research studies, target audience (this one is more academic)... The two aren't copy paste, and should both be looked into. This book is more academic in and makes a great addition for those who wishes to learn the depths of evolution in relationship to consumption.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Paperback Verified Purchase
the information is a little dense and intense, but the ideas are definitely there! shows why we consume what we consume and how our brains work. combine with the other books by Dr. Saad for full information.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Hardcover
I was forced to buy this book because the author did not want to come and see my child. But all in all he does bring up some interesting points on consumer trends in purchasing.
Now if we could only change the way the monkeys (human) consume!!!
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Paperback
Shipping was quick, item was in good shape. No hassle. I got what i paid for.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse


Feedback