The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First Hardcover – Mar 8 2011
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“The rise of the Rays over the last half-decade has been so improbable it seems as if it was done by magic. It wasn’t. It took hard work, know-how, luck, and—as the title of this book suggests—those little moves on the margins that make all the difference. THE EXTRA 2% is far from a financial research paper, though—it is a fun, lively, and very smart read that might just make you into a Rays fan.” —Will Leitch, author of Are We Winning?
“Jonah Keri has given us a fascinating look at how the Tampa Bay (Devil) Rays became winners. THE EXTRA 2% is a captivating book if you love baseball, but it’s an even more captivating book if you love success.” —Joe Posnanski, senior writer, Sports Illustrated
“Tampa Bay winning the American League East ahead of the Yankees and the Red Sox twice in three years is one of the most underappreciated sports accomplishments of the last twenty years. Jonah Keri has written a combination business book and wonderful collection of anecdotes that should allow the reader to easily answer the question ‘What was Tampa Bay thinking?’ as well as understand how difficult it will always be for a team in that market to open its competitive window for longer than three years at a time.” —Peter Gammons, three-time National Sportswriter of the Year
“The Tampa Bay Rays—with their ma-and-pa-sized budget—have gone head to head with baseball’s two superpowers, the Yankees and the Red Sox. In the superb THE EXTRA 2%, Jonah Keri explains how and why in a way that will remind readers of Michael Lewis’s Moneyball.”
—Buster Olney, senior writer, ESPN The Magazine, and author of How Lucky You Can Be
“All baseball fans ever ask for is hope: hope not only for a season out of their dreams, but also for leaders smart enough and imaginative enough to figure out how to make those dreams reality. In THE EXTRA 2%, Jonah Keri not only presents this blueprint followed to perfection but does so with a brilliant page-turner of a book that will satisfy fans of both baseball and first-rate writing.” —Mike Vaccaro, columnist, the New York Post
“There are a million ways to build a World Series team, but no one has ever built one quite like the Wall Street escapees in Tampa Bay. After reading Jonah Keri’s brilliant account of the Rays’ rise from laugh track to payback, I found myself thinking, ‘The heck with Moneyball. Give me Equityball.’ ” —Jayson Stark, senior writer, ESPN.com
About the Author
Jonah Keri is the co-author and editor of Baseball Between the Numbers: Why Everything You Know About the Game Is Wrong, as well as a contributor to ESPN.com, SI.com, Baseball Prospectus, The New York Times, The Wall Street Journal, and other publications. He writes the flagship stock market column for Investor’s Business Daily and has been named the lead baseball analyst for the new Bloomberg sports venture.See all Product Description
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Top Customer Reviews
Jonah Keri does not fall into that trap of creating a theory and then only including facts that support that theory. He gives us a well-rounded look at how the Tampa Bay Rays became, well, a good team in a division with the big bucks Boston Red Sox and even bigger bucks New York Yankees. It's a totally engrossing book that doesn't just look at statistics. In fact it's more a book on the history of both the Devil Rays era and the Rays era in Tampa.
I won't spoil it for anyone but the stuff on their first owner is jawdroppingly stupid the way he ran that franchise. Keri also gets into how that led to fan apathy more than the losing and the problems with playing in a badly situated ugly domed ballpark (the Rays play in St. Petersburg). He also tackles how the Rays deal with having players leave once they get unaffordable for their budget. Basically, this book is everything Moneyball should have been. This goes to show that if you want to write a sports book with someone who has a bit of background in the financial world, hire Jonah Keri not Moneyball author Michael Lewis.
The team gets off to a rocky start. The managing partner of the owners' group, Vince Naimoli, is a penny-pincher who lacks any sense of the big picture and who manages to alienate the community while killing morale within the organization.Read more ›
The new Rays ownership use a variant of "Moneyball" kind of baseball to turn things around. You have to be creative, and lucky, to be able to survive and triumph in the AL East. However, you'll find in conclusion that the Rays won't be able to survive in the long term if they are condemn to play in the dump they call Tropicana Field.
I did not give "The extra 2%" five star because, unlike Jonah Keri other book "Up up and away", this effort will not stir emotions among the readership. It's by no means a dry read, but it won't shatter your heart either.
Most recent customer reviews
For those of you who enjoy Jonah Kerri's writing style, you will love this book by reading the first 10 pages. Read morePublished 12 months ago by PompousMoose
very good book - an insight into the Tampa Bay Rays hard times, and winning ball club's constructionPublished 21 months ago by Warren loeffelholz
For those of you who have read Moneyball, and expect the same kind of book, you could be disappointed. Lewis is an outstanding story teller, wich is not the case with mister Keri. Read morePublished 23 months ago by Cognacazur