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Facebook Marketing: An Hour a Day Paperback – May 8 2012
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From the Back Cover
Master Today's Biggest Marketing Opportunity—Facebook!
A Step-by-Step Guide
This fully revised Second Edition of an industry bestseller shows you in detail how to develop, implement, manage, and measure a successful Facebook marketing strategy from start to finish.
You'll start by creating a plan that takes into account your goals, your marketing needs, and your customers. Then, you'll learn how to build a compelling business page and effectively use profiles, news feeds, ads, and other powerful features such as apps and groups. Finally, discover how to track and measure your efforts, avoid pitfalls, and mine tips, tricks, and tactics drawn from the expert authors' deep experience. The result is an effective, measurable, day-by-day plan for Facebook marketing success.
Understand the post-social era and how this affects your Facebook marketing strategy
Stay on top of all of Facebook's changes, so your strategies continue to evolve
Create a campaign, identify the numbers that matter, map them to business goals, and define your metrics
Create compelling content, promotions, contests, and other ways to engage
Integrate Facebook with your website and add e-commerce
Drive additional demand with effective and optimized Facebook advertising campaigns
Use analytics to monitor and test your results
Tap other social media, set up events, and understand Facebook mobile
You'll also find:
Real-world case studies that illustrate successes to learn from and mistakes to avoid
A look at the future of Facebook marketing from industry luminaries
Praise for Facebook Marketing: An Hour a Day, Second Edition
"Facebook Marketing: An Hour a Day is not just any book on Facebook marketing. It happens to be carefully crafted by two of the world's leading Facebook marketing authorities: Mari Smith and Chris Treadaway. Study it. Digest it. Then watch how your business thrives."
—Michael Stelzner, author of Launch and founder, Social Media Examiner
"Chris & Mari have provided the road map to help you succeed with Facebook marketing. This is the one book I'd recommend to anyone who needs to launch and measure a great social marketing campaign."—Brian Goldfarb, Director of Product Marketing, Windows Azure, Microsoft Corporation
"Facebook has become a fundamental marketing platform and, thanks to this book, you'll learn exactly what you must do in order to get the most from it."—John Jantsch, author of Duct Tape Marketing and The Referral Engine
About the Author
Chris Treadaway is the founder and CEO of Polygraph Media, a social media data mining and analytics company. Prior to his work at Polygraph Media, Chris spent almost four years at Microsoft where he was the group product manager for web strategy. Chris has worked in the Internet marketing field for more than 15 years and was a cofounder of Stratfor. He blogs regularly about entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at twitter.com/ctreada.
Mari Smith is a passionate social media thought leader, specializing in relationship marketing and Facebook mastery for companies of all sizes. She is author of The New Relationship Marketing and leads social media training events and delivers keynotes worldwide. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World." Forbes named Mari as one of the top ten social media influencers. She regularly appears in publications such as the New York Times, the Wall Street Journal, Forbes, Fortune, and Success magazine.
Most Helpful Customer Reviews on Amazon.com (beta)
The "course outline" is as follows:
Month 1: Create the Plan and Get Started
Month 2: Establish Corporate Presence with Pages and Groups
Month 3: Create Demand with Facebook Ads
Month 4: Advanced Tactics and Campaign Integration
There is a wealth of valuable information in this volume, much of which is not limited to Facebook but is relevant to any form of social media marketing. It's next to impossible to talk about any component of social media in isolation, because they all work together so closely.
Facebook changes so often that no one can know for sure what the future will hold, so the Appendix containing the opinions of six industry experts on "The Future of Facebook" was particularly fascinating. It is clear that social media in general, and Facebook in particular, are going to continue to play a major role in people's lives, so it's going to become increasingly important for businesses to get involved if they don't want to get left behind.
Whether or not you choose to follow the daily steps, this book is an excellent guide for anyone wanting a better understanding of how Facebook works and how they can leverage it to promote their business.
I first met Mari Smith online as I was getting my profile and fan pages up and operating.
Since then I found that she is THE leader in anything Facebook and is accessible from her fan page to help with any updates or questions that might come up.
What I liked about Facebook Marketing An Hour a Day is that it gives you a background on Facebook, defines it, and then helps guide you into developing a strategy and how to measure it.
In addition it also teaches you how to use pages and groups, how to use ads, and advanced tactics--so it is great for the average user or the small business person or online marketing teams.
I selected the Kindle edition because of the rapidly changing nature of social media so I could get it right away.
Things in social media change so fast (just like Facebook's new revamps over the last two weeks) so I do encourage you to download and begin using it right away.
This book is well worth the investment--go get it now and then go find MariSmith on Facebook!
It is NOT slow reading because it is poorly written or dull.
I'm reading it slowly because I am literally using up my yellow highlighter marking important passages. Then I have to pause to write little margin notes. And then of course I must put those little sticker bookmarks on pages I know I'll want to refer back to again and again.
Not to mention that I have to jot down ideas gleaned from Smith and Treadway in a little notebook I keep with me at all times.
And all that doesn't include the time I spend being envious of these two and their brilliant ideas. I just wish I had written this book instead.
Treadaway and Smith have written that rare book that balances in-depth, expert advice without leaving the newbe behind in the dust. It is just packed with actionable ideas any marketer can use to take advantage of the breathtaking potential of Facebook to promote their business.
The book will also help marketers demonstrate to CEOs and department heads reluctant to explore Facebook and other social media platforms how to treat Facebook as in integrated part of the marketing whole.
John Jantsch author of The Referral Engine: Teaching Your Business to Market Itself
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