Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work Paperback – Sep 15 2008
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From Publishers Weekly
Pollard, a longtime entrepreneurial advisor, distills his extensive experience into sound suggestions in this useful and much-needed book. According to the author, too many individuals hesitate in creating a business in line with their goals, skills and values out of fear or a lack of self-confidence or funds. Pollard argues that entrepreneurship need not imply stress or risk, and he coaches readers through the process of identifying their passion, choosing the right collaborators and discovering unmet needs in the marketplace. Helpful charts and exercises guide the reader in finding where their purpose, passions and gifts intersect; and bite-sized case studies of entrepreneur success studies abound and help illustrate his points. Along the way, Pollard warns against settling for work that is anything less than satisfying. The ideal job—what he calls natural enterprise or the sweet spot—is an innovative business that touches people's lives. Pollard gives an insightful overview of the entrepreneurial process, and the book itself stands testament to the success of the author's methods. (Sept.)
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"With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again."—Michael E. Raynor, co-author of The Innovator's Solution and author of The Strategy ParadoxSee all Product Description
Most Helpful Customer Reviews on Amazon.com (beta)
Dave Pollard is I think one of the most illuminating thinkers about what is really going on. His book Finding the Sweet Spot is a very practical guide for anyone who wishes to find their own way at last. For the way ahead is often blocked by our belief in the old system. And so seeing any alternative is very hard. Here is is his own synopsis.
Here are 3 snips that I like a lot:
"I believe it's because of the brainwashing we get in the education system, in the workplace, in the media, and in society at large, that we think the lifelong, often joyless and meaningless struggle in the workplace is the only way to make a living. We should know better.
Just because it's the only way we know how to make a living doesn't mean it is the only way. There is a better way. The only thing holding most of us back is lacking the knowledge of that way. This book will give you that knowledge."
"Natural Enterprise: A sustainable, self-organized, self-managed, community-based business partnership in which a group of people agree to make a living together as collaborators and peers, strive to attain what each member needs to achieve for his or her personal well-being, accept substantial responsibility for each other, and respect and help the community or communities in which the enterprise operates and the natural environment.
It is "natural" because this form of socioeconomic activity occurs ubiquitously in hunter-gatherer cultures and in most nonhuman animal cultures."
"Natural Enterprises don't need to grow bigger to survive. They can focus on getting better instead."
A book for our time
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