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Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work Paperback – Sep 15 2008


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Give Me the Childfor Small Dreams

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Product details

  • Paperback: 224 pages
  • Publisher: Chelsea Green Publishing (Sept. 15 2008)
  • Language: English
  • ISBN-10: 1933392908
  • ISBN-13: 978-1933392905
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Shipping Weight: 340 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #549,492 in Books (See Top 100 in Books)
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Product description

From Publishers Weekly

Pollard, a longtime entrepreneurial advisor, distills his extensive experience into sound suggestions in this useful and much-needed book. According to the author, too many individuals hesitate in creating a business in line with their goals, skills and values out of fear or a lack of self-confidence or funds. Pollard argues that entrepreneurship need not imply stress or risk, and he coaches readers through the process of identifying their passion, choosing the right collaborators and discovering unmet needs in the marketplace. Helpful charts and exercises guide the reader in finding where their purpose, passions and gifts intersect; and bite-sized case studies of entrepreneur success studies abound and help illustrate his points. Along the way, Pollard warns against settling for work that is anything less than satisfying. The ideal job—what he calls natural enterprise or the sweet spot—is an innovative business that touches people's lives. Pollard gives an insightful overview of the entrepreneurial process, and the book itself stands testament to the success of the author's methods. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again."—Michael E. Raynor, co-author of The Innovator's Solution and author of The Strategy Paradox

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