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Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find Paperback – May 1 2004
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About the Author
Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, OH. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine.
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The extensive amount of topics covered in here is truely impressive:
-all kinds of dielines from folders to boxes
-common styles of plastic containers
-U.S. postal standards
-printing and finishing options
-barcode standards and much much more...
For all of this information, the book is not a huge brick. It's a managable little reference book that I can carry with me to any freelance gig. And thanks to the vinyl cover of this book, I know I won't have to worry about it wearing out from all of the heavy use this book will be put through.
Most Helpful Customer Reviews on Amazon.com (beta)
But lest you, fellow buyer, dismiss me as some silly impulsive reviewer, let's have some random facts.
1. Fully 90 of the 250 pages of actual content are devoted to process colour tables.
2. Twenty-two pages are devoted to "samples" of "text typefaces". The "samples" are 12-point alphabets and lining figures (no accented characters or punctuation). Among the 60 or so "text typefaces" included are such staples of book/magazine typography as Friz Quadrata, Eras and American Typewriter.
3. Chapter 9, "Packaging Styles", brings 18 pages filled with line drawings of boxes, cartons and such. Not a single illustration is accompanied by actual dimensions or even proportions. Knock yourself out trying to replicate a "six-sided carton with push-in closure". (Hey, isn't this the book that claims to contain "details on all the things you can never find"?)
4. Several pages are filled with such valuable, useful and current information as the proper abbreviation for Soviet Union.
5. You want to learn a little more about imposition so you can have an intelligent conversation with your local printer? Sorry: "imposition" is not even in this book's index.
But maybe I really am just an old crank. So many other people swear by the usefulness of this book! I'm sure they're not friends of the author.
The book isn't awful, but if you have a production department, it's probably better to ask them a question. The book doesn't outline anything that a production artist wouldn't know and that any competent graphic designer should know by heart.
Without any specific mechanicals or keylines, it'll give you an idea or suggestions for package design, but like a typographer doesn't need to get a book that just lists type samples of what they own (you can print samples out yourself with Fontbook or ask a freshman at any university to kidnap one from their Viscom dept.), a package designer should need such basic package design suggestions.
I was hoping for this to be a cheat-sheet kind of book much like the O'Reilly cookbook series might be, but it's the opposite.
An entire chapter devoted to how color prints! Great for a college freshman without access to a prepress class, but entirely asinine for someone who's done press checks. Your better off referencing Pantone's website or ordering yourself one of their color books since it'll be more accurate than a cheaply printed book like this.
It's actually really baffling that any creative person would rather reference an off the rack book that might suffer light or acid deterioration for CMYK swatches rather than Pantone Formula Guide Coated, unCoated, matte.
Yeah, this is a cheap concise reference, but you get what you pay for and this isn't an exception.
The book should be renamed to:
A Cheap Concise Production Reference for Short-cut Takers
With an extensive glossary of terms...you'll never be at a loss for words with your print vendor.
If there's a designer, production person or recent art school grad in your life.....make this their next gift.
There I said it and I'm glad.
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