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The Four Pillars of Investing: Lessons for Building a Winning Portfolio Hardcover – Jul 8 2010

4.7 out of 5 stars 3 customer reviews

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Product Details

  • Hardcover: 352 pages
  • Publisher: McGraw-Hill Education; 1 edition (July 8 2010)
  • Language: English
  • ISBN-10: 0071747052
  • ISBN-13: 978-0071747059
  • Product Dimensions: 15.5 x 2.8 x 23.6 cm
  • Shipping Weight: 408 g
  • Average Customer Review: 4.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #48,875 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

Since its initial publication, "The Four Pillars of Investing" has become a staple for the independent-minded investor looking to make better-informed investment decisions. Written by noted financial expert and neurologist William Bernstein, this time-honored investing guide provides the knowledge and tools for achieving long-term profitability.

Bernstein bridges the four fundamental topics successful investors use to generate exceptional profits on a consistent basis: The Theory of Investing: Do not expect high returns without risks. The History of Investing: About once every generation, the markets go barking mad. If you are unprepared, you are sure to fail. The Psychology of Investing: Identify the era s conventional wisdom and assume that it is wrong. More often than not, it is. The Business of Investing: The stockbroker services his clients in the same way that Bonnie and Clyde serviced banks.

From the essential soundness of classic portfolio theory through the inherent wisdom of investing in multiple asset classes, "The Four Pillars of Investing" provides a distinctive blend of market history, investing theory, and behavioral finance to help you become a successful, self-sufficient investor."

About the Author

William Bernstein (North Bend, OR) runs a website--www.efficientfrontier.com--known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.


Customer Reviews

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Top Customer Reviews

Format: Hardcover Verified Purchase
I read his earlier "Intelligent Asset Allocation" books several years ago and enjoyed it; the math didn't put me off perhaps because of an engineering degree. Although I understood well, I still wasn't ready to put it into practice.

This book is more focused on the necessary level of understanding and clearly "how to" so you can actually implement the plan. The first chapter or two you may run through a little quickly, then it keeps getting more and more interesting. I can relate to many of the storied of financial "promoters"- I have seen many first hand attempting their pitch.

This is a book that everyone- from first job through retirement- should read and consider. We are subjected to so much media and social pressure- wake up!
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By A Customer on March 7 2016
Format: Kindle Edition Verified Purchase
This book is a must read for all investors, notice I said all. I would also recommend as first read for newbie. The only reason why I did not give it a 5 is because I would like to see a more simplistic n specific portfolio construction for someone who is new to the field of self directed investment, nevertheless this book is amazing!
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Format: Hardcover Verified Purchase
This book gives very good advice. One is less likely to be fooled by the salesmen of the various investment companies. People will be able to do for themselves and act in their own best interests, not the salesman's best interest. This is a very good book for the young proffesional just starting out.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9e1f769c) out of 5 stars 220 reviews
296 of 305 people found the following review helpful
HASH(0x9fbf8324) out of 5 stars Win by not losing. Jan. 23 2004
By Thomas Mongle - Published on Amazon.com
Format: Hardcover
William Bernstein, market historian, scholar, and strategist, writes this new book with the confidence of his experience and the courage of his convictions, just as he did in his earlier "The Intelligent Asset Allocator." The work is an expansion on the theme that you cannot beat the market by timing or hiring active professional fund managers, so allocate, sit back, and enjoy the long-term ride. His advice is equally applicable to the novice as well as the veteran investor. You get a short course on what market returns you should expect, why you cannot beat the market, why the professionals can't help you, and how to set up your own portfolio using index funds. In other words, he has no use for the investment business other than the index funds it produces.
Chapter 5 on Manias is an excellent history of economic progress, and obviously the groundwork that led to his soon-to-be-published "The Birth of Plenty" (mid-2004) on the origins of the West's affluence. I particularly appreciated his credit to Hyman Minsky on the pattern of bubbles. Although Kindleberger has covered much of the same ground and with greater visibility in the press, Minsky's contributions are more insightful to understanding the distinct nature of economic manias.
Another interesting tidbit is his portrayal of technology as being, in general, a bad business endeavor. Bill Fleckenstein has made this point frequently that technology, unlike Buffett's desired "consumer monopoly," is easily outmoded and supplanted with the new, new thing. Let's just be thankful that earlier entrepreneurs took the time and the risk to create progress.
The true worth of the book comes under the heading of "Why investors lose money." This is the cornerstone of Bernstein's philosophy stating that if you can keep from losing, you will win:
(1) Instead of joining the herd mentality, get out when "everybody" knows that something is a good thing. It only means that everyone who wanted to buy already has; there are no buyers left. Prices can only fall.
(2) Overcome overconfidence by checking the performance figures. Few professionals ever "beat the market." Why do you think you can?
(3) Understand that all investments return to the mean, thus past performance is no indication of future performance.
(4) Don't trade for excitement. Look elsewhere for entertainment.
(5) Keep your eye on the long term and don't be panicked out by emotional short term swings.
(6) Realize that there are no "great companies." The 1000+% returns are few and far between.
(7) Accept that the market is random. Therefore don't get fooled into believing patterns repeat. Index funds are the only way to go.
(8) Check your accounting carefully. Don't overstate your successes while forgetting your losses. Keep track of the portfolio's total return.
(9) Don't get taken for a ride by the investment industry. Trust no one.
It gets a little trickier when he begins building portfolios. Using representative stereotypes, he sets up hypothetical investments using US stock index funds made up of large caps, small caps, large value, small value, REITs, plus Foreign securities. The remaining assets should be split up between cash and bonds (long and short). Your results will be dependent on how well you can approximate this theories. Another catch comes with "rebalancing." Bernstein's advice here is also well taken. Sell out a portion of the superior performers to bring your percentages back in line to their desired weigh in the portfolio and re-allocate those funds into the underperformers to bring their numbers up to desired percentages. Regardless of his distain for decision making, this does require skill and action on your part, but Bernstein has given you enough help to get the job done correctly.
183 of 188 people found the following review helpful
HASH(0x9fbf8378) out of 5 stars The most important investment book you'll ever read May 11 2002
By R. Love - Published on Amazon.com
Format: Hardcover
Right up front, I read Bernstein's first book and thought it was a classic. However, it wasn't a huge market success which the author admits for many reasons but it was/is still a fine book (The Intelligent Asset Allocator).
Now Bernstein comes back with an even better book from the standpoint of being readable for just about any kind or type of investor, experienced or inexperienced. The math and the charts are still there but with less rigorous emphasis. ...
The Four Pillars of Investing is both a historical review of investment success and failure with a very honest discussion of risk and reward. The pillars are the theory of investing, the history of investing, the psychology of investing (which is now recognized as a critical component in understanding why we invest the way we do) and finally, the business of investing. BTW, the humor in many of these chapters has not been lost either. I don't think your favorite stock broker or investment pro is necessarily going to enthusiastically recommend that you read this book.
Much of what is in the new book should be almost automatic wisdom/rules for investors but as we all know, we usually stray far and wide from good advice and common sense. In this post high-tech bubble collapse period, some solid review of investment principles is necessary. Call it back to basics if you will. It's just that Bernstein backs it up with the data to prove his points.
What really makes this book different from the first book (for me personally) is that Bernstein has finally put the portfolio construction recipe on paper in Chapter 13 called Defining Your Mix.
And now a special message to parents of high school and college graduates: buy them a copy of this book. Don't worry if they don't read it now. Or if they look at you strangely. For those that do read it, they'll be ten to twenty years ahead of their peers in investment wisdom and hopefully, financial security. And that's really what this book is all about; not how to trade or gamble on market timing but rather on how to use sound principles of investing to manage/understand risk while builiding a solid foundation of assets for the longer term.
110 of 112 people found the following review helpful
HASH(0x9fbf87b0) out of 5 stars Best Investment Book I ever Read Jan. 22 2006
By Professional Investor - Published on Amazon.com
Format: Hardcover
I'm a hedge fund manager, treasurer of the board of a small college, and head of the school's investment committee. I also manage my own personal portfolio. I have a fair amount of experience in the investment arena across many areas.

This is the best single book I have ever read regarding investments for tax paying individuals of any economic level. I buy them by the case and give them away to anyone who asks me for advice. All of my family has one! If you take the time to read this book throughly and implement an investment plan based upon Bernstein's recommendations there is a high probability you will do far far better than if you try to do things yourself or use any sort of financial professional as an advisor.

I am always amazed how people will take years if not decades to amass some personal wealth and then not be willing to put 40 hours or so into understanding how to invest it. The "financial industry" will be happy to do that for you usually at a cost of 2% to 2.5% per year. If you have a 40 year investment period, you could DOUBLE the amount you'll have at retirement simply by avoiding the annual 2.5% fees!

Most of the reviewers who criticized this book miss the following key points:

- Taxes matter. Alot. Almost all of the data presented by the financial industry is on a pre-tax basis. Private individuals exist primarily in a after-tax world.

- Sure institutions may do things differently. They don't pay taxes. If you move things around frequently, taxes will end up being your biggest single expense. Expenses are death to the success of any long-term investment program.

- Warren Buffet, David Swensen (Head of Yale's endowment) and Jack Meyer (Former head of Harvard's endowment, just left this summer) are regarded as 3 of the top investment professionals of our time. They ALL recommend that individuals use index funds. Without their resources (highly educated staffs, access to data and research individuals can only dream of, the ability to negotiate special deals due to the size of their investments, and access to opportunities which are limited to a select few) you simply have no realistic chance of picking top tier investments across many sectors where you need to pcik teh top 15% to beat the index fund approach. It is naive to think that by sitting with your PC at home several hours a week you can be in the top 15% of investors on an after-tax basis in many sectors over a long time period.

- If you use index funds, over time, you'll beat 85% to 90% of the professionals in any investment sector. That means you'll be in the top 10% to 15% of all investors. If you factor in the effects of having a diversified portfolio (all with top 15% investments), your overall portfolio will likely put you in the top 5% of investors.

Buy this book. Read it. Understand it. If you follow it basic tenets (low cost investing, long-term horizon, rebalance regularly, avoid fees and taxes) it will be the single most important financial decision you will make it your life. Best of all, after the initial learning period, it's simple to do and only takes a few hours per year.
62 of 64 people found the following review helpful
HASH(0x9fbf8b70) out of 5 stars "New and improved"? Feb. 21 2011
By Henry Thoreau - Published on Amazon.com
Format: Hardcover
So, this "new edition" basically amounts to an excellent, 2010, fourteen-page postscript tacked onto a verbatim reprint of the original 2002 edition? Hmmm. Savvy investor that he is, ol' Bill doubtless relishes reaping a whopping return on a relatively wee investment of (fresh) human capital. Shrewd! ;-)

In any case, I separately relished Bernstein's 2009 "Investor's Manifesto"--which (as the author himself essentially concedes in its preface) is likely a better choice for lay, beginning investors because it minimizes (or "segregates") the "unnecessary complexity" of this "2002" book's sundry "tables, graphs and examples."

That said, there's certainly enough textual subject matter here NOT included in "The Investor's Manifesto" to warrant your perusing "The Four Pillars of Investing" too. Perhaps you should check out both books via your nearest public library before deciding which one(s) merit permanent inclusion on your personal bookshelf.
100 of 107 people found the following review helpful
HASH(0x9fbf8c54) out of 5 stars New edition????????????? Jan. 30 2011
By MrDontWorryAboutThat - Published on Amazon.com
Format: Hardcover Verified Purchase
Like Bogle, this is probably the best advice on investment you can obtain HOWEVER....

I would have easily given it a five star but, Bernstein engages in the marketing tactics of the mutual funds (he scorns) who do the same in order to sell/market to make more money on increased volume(shame shame). He doesn't update the text throughout the book to represent the recent economic events (like a typical college text book). He adds a college midterm paper length addition at the end of the book to update recent economic events. I advise, buy the cheaper original version and read the added ending on amazon in the "search inside this book" link (if they don't get rid of it after I make this post). Dr. Bernstein, you have a fiduciary responsibility to be better than this "new edition". Please refund.


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