Fresh Fruits Turtleback – Jun 1 2005
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'scrupulous attention to detail ... a jolly homage to innovation and the teen dreams of Japan.' The Daily Telegraph 'bright, wild and eccentric' Amateur Photographer 'vibrant and fascinating' The Guardian 'a playful riot of candy-colored, eye-catching ensembles, creatively blending hand-modified designer-label items with T-shirts and thrift-shop finds.' The New Yorker
About the Author
Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. He is the editor and sole photographer of the prime popular fashion magazines Street, Fruits and Tune. Fruits magazine originated in 1997 and to this day records and celebrates the vibrancy of Japanese street fashion. It all began when his eye was caught by two girls on a street corner outside his office, doing nothing in particular, in tartan duffle coats. His impulse was to take their picture: the result became Fruits. Aoki's uniqueness is revealed by his sensitive eye for individuality and for the contagious intensity of cult status. His creation of Fruits captured the essence of a surging eruption in street fashion in Harajuku, Tokyo, whilst also fuelling it. He created a new niche: a forum for identity formation, transformation and affirmation in the avant-garde fashion-world of Tokyo. In turn, he has immortalized the bold details of teenage reality, and the bright colours of teenage expression and escapism. Culminating in Fresh Fruits, he exposes with force the energy of self-perception and self-definition: a concept with which anyone can identify. This unprecedented surge is in perpetual re-invention, yet his images attain timeless insight.
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One disappointment over the first book, "Fruits", though is that there doesn't seem to be as many truly outrageous fashions as the first book. The styles seem less over-the-top in this one. Still, subdued has to be put in the context of this eye-popping culture.
An interesting feature of "Fresh Fruits" is that it includes more men in its collection - something I enjoyed seeing this time around. Also, there seemed to be more animation amoungst the pictures with more people posting instead of just standing there with their arms at their sides, as in the "Fruits" book.
Still this book is filled with stunning photographs which are sure to inspire the aspiring designer.
'Fresh Fruits' is simply not so Fresh.
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