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Fresh Fruits Turtleback – Jun 1 2005

5.0 out of 5 stars 1 customer review

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Product Details

  • Turtleback: 272 pages
  • Publisher: Phaidon Press (June 1 2005)
  • Language: English
  • ISBN-10: 0714845108
  • ISBN-13: 978-0714845104
  • Product Dimensions: 16.8 x 2.2 x 22.9 cm
  • Shipping Weight: 798 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #116,481 in Books (See Top 100 in Books)
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Product Description


'scrupulous attention to detail ... a jolly homage to innovation and the teen dreams of Japan.' The Daily Telegraph 'bright, wild and eccentric' Amateur Photographer 'vibrant and fascinating' The Guardian 'a playful riot of candy-colored, eye-catching ensembles, creatively blending hand-modified designer-label items with T-shirts and thrift-shop finds.' The New Yorker

About the Author

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. He is the editor and sole photographer of the prime popular fashion magazines Street, Fruits and Tune. Fruits magazine originated in 1997 and to this day records and celebrates the vibrancy of Japanese street fashion. It all began when his eye was caught by two girls on a street corner outside his office, doing nothing in particular, in tartan duffle coats. His impulse was to take their picture: the result became Fruits. Aoki's uniqueness is revealed by his sensitive eye for individuality and for the contagious intensity of cult status. His creation of Fruits captured the essence of a surging eruption in street fashion in Harajuku, Tokyo, whilst also fuelling it. He created a new niche: a forum for identity formation, transformation and affirmation in the avant-garde fashion-world of Tokyo. In turn, he has immortalized the bold details of teenage reality, and the bright colours of teenage expression and escapism. Culminating in Fresh Fruits, he exposes with force the energy of self-perception and self-definition: a concept with which anyone can identify. This unprecedented surge is in perpetual re-invention, yet his images attain timeless insight.

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Top Customer Reviews

Format: Turtleback
Fresh Fruits is a must own for everybody who is interested in Japanese Fashion.There is no text in the book but only full color photos of teens and yound adults with their outfits. Every pages is the photo of someone who's trying to out-do the other. If you have no idea what Japanese Fashion looks like this is a great way to start.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9b1ab24c) out of 5 stars 31 reviews
23 of 23 people found the following review helpful
HASH(0x9b872c90) out of 5 stars Inspiring fashions and combos for designers and creative people. March 19 2006
By C. Wallis Davenport - Published on Amazon.com
Format: Turtleback Verified Purchase
I got this book after getting "Fruits" for Christmas last year, and I just love it. The fashions, are sheer inspiration for those of us who sew or knit for fun. The Japanese teens and young adults simply seem to be trying to out-do one another in terms of daring eye-candy. One things that I love is that each page is unique and outrageous. No two pages repeat.

One disappointment over the first book, "Fruits", though is that there doesn't seem to be as many truly outrageous fashions as the first book. The styles seem less over-the-top in this one. Still, subdued has to be put in the context of this eye-popping culture.

An interesting feature of "Fresh Fruits" is that it includes more men in its collection - something I enjoyed seeing this time around. Also, there seemed to be more animation amoungst the pictures with more people posting instead of just standing there with their arms at their sides, as in the "Fruits" book.

Still this book is filled with stunning photographs which are sure to inspire the aspiring designer.
16 of 18 people found the following review helpful
HASH(0x9b872edc) out of 5 stars Fresh Fruits not so Fresh... July 20 2005
By L. Deering - Published on Amazon.com
Format: Turtleback
When I recieved Shoichi Aoki's first book, Fruits, I was amazed and awed by what I saw---fashion in overdrive! Crazy colors, big personalities, funny little profiles...a great and entertaining book. When I heard about 'Fresh Fruits' I was greatly excited! I expected something new and different...what I got was a rehash of the first Fruits book. It seems as if most of the fashions were just repeating themselves. I wanted to see new and different styles...not the same ones I had seen in the previous book, and even on the previous page.

'Fresh Fruits' is simply not so Fresh.
12 of 14 people found the following review helpful
HASH(0x9b0f1138) out of 5 stars it's lacking something. Sept. 2 2005
By C. Urzua - Published on Amazon.com
Format: Turtleback
i enjoyed the first fruits book very much. this one wasn't as good as i anticipated it to be, however, the clothing and geeky poses are still fun. i'd still reccomend this book to see the styles and if you just like japanese style in general. maybe the way people are dressed in the last book caught my eye more. if you have neither book, i'd get the first one over this one.
4 of 4 people found the following review helpful
HASH(0x9b0f13b4) out of 5 stars Fabulous Freaks Sept. 30 2006
By fatal_degree - Published on Amazon.com
Format: Turtleback Verified Purchase
Another amazing collection of eye candy fashion. I love the full page color photos and the brief descriptions. It is interesting to see how a sub-culture of fashion in itself fractures off into seperate catagories. Like L.O.L.A., european punk, goth, hippie, couture, et cetera. All amazingly creative free spirits. This is a great buy if you like cultures and community, fashion design, or interesting coffee table conversation starters. I love the book "fruits" as well, they are like twins, something to be kept together. I would love to see what changes in style another ten years has brought to Japan. Hopefully I'll run accross that book next. The only irksome bit was the bubblegum text color. It was hard to read at times. And my eyes aren't too bad.
6 of 7 people found the following review helpful
HASH(0x9b0f124c) out of 5 stars Supaa kawaii Jan. 18 2007
By NY film buff - Published on Amazon.com
Format: Turtleback
Manga, anime, and Tokyo street fashion have a devoted following here in the States, and fans of the above should find this volume entertaining/fascinating. The ensembles displayed in Aoki's book range from super cute (supaa-kawaii) to imaginative to outrageous. Some of the teenagers look almost intimidating, but the funny thing is that if you get lost in Tokyo (easy enough to do), you can walk up to one of these apparitions and ask for directions. In almost every case, they will probably bow, smile, and respond in the most polite and respectful manner imaginable.