Fresh Styles for Web Designers provides a road map of contemporary Web design from which you can plan your path to Web design success, be it via imitation, adaptation or a previously untravelled route.
Curt Cloninger has very astutely categorised current trends in Web design into 10 "underground" design styles. What differentiates these styles from the corporate blandness that wallpapers most of the commercial Web is that their genesis is born of the passion for creative communication of their creators.
So if you're tired of the horizontal nav bar and hierarchical structure that typifies sites such as Microsoft, IBM and Yahoo, and yearn for something different, but workable in a commercial environment, this is where it's at. After all, as Cloninger puts it "The Web is not a database".
As well as deconstructing examples of design styles as diverse as "Gothic Organic", "Mondrian Poster", "SuperTiny Simcity" and "1950s' Hello Kitty" Cloninger identifies the main protagonists (often a single individual, or company) in their development. In addition there are techniques and tips showing how to produce some of the more definitive aspects of each genre.
But it is not a hands-on technical manual, this book will change the way you design as well as how you view the Web. Having read it, it's impossible to look at another site without seeing where it fits (or doesn't) in Cloninger's Web view. --Ken McMahon
From the Back Cover
Looking for inspiring design ideas for your web projects? Why waste your time trying to make boring, print-based strategies work, or copying from some humdrum corporate brochure-ware site? Instead, whet your creative appetite with the unique and refreshing examples you'll find inside this book. Check out the experimental web design subculture and change the way you think about-and design for-the medium. FRESH STYLES FOR WEB DESIGNERS focuses on how these innovative approaches can be practically incorporated to improve any site-whether commercial or personal. Each of ten different "styles" of web design is explored in detail, along with a wealth of techniques for implementing each one. And while you might think these styles are useful only for the occasional avant garde artist's site, you'll find examples of corporate sites that are already successfully using these groundbreaking approaches.
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