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Get Bold: Using Social Media to Create a New Type of Social Business Paperback – Sep 11 2011

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Product Details

  • Paperback: 288 pages
  • Publisher: IBM Press; 1 edition (Sept. 11 2011)
  • Language: English
  • ISBN-10: 0132618311
  • ISBN-13: 978-0132618311
  • Product Dimensions: 17.7 x 1.6 x 23 cm
  • Shipping Weight: 612 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #636,217 in Books (See Top 100 in Books)
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Product Description


"For crying out loud, IBM 'gets' social media. Don't you think it's about time that you do? This is the book to get you started."
--Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions


“Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, it’s an imperative. It’s a book to be embraced, studied, and implemented.”
--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!


"Sandy Carter is spot-on in Get Bold. IBM has understood for years that this social networking thing meant more than sharing pictures of funny cats. Get Bold speaks in a language that will satisfy the stodgiest of CEOs but with a passion that belies the importance of these tools for these times."
--Chris Brogan, president, Human Business Works


"Looking for unparalleled innovation and improvements to the way your organization operates? In Get Bold, Sandy Carter demonstrates how leveraging powerful collaborative tools will transform your business into a vibrant social business."
--Marcia Conner, Social Business Industry Analyst and coauthor of The New Social Learning


"Sandy gets it. It is all about Social Business and social media, the transformational forces in the world today! Her examples are global and applicable with lessons to help you get started fast!”
--Loic Le Meur, founder of LeWeb, #1 social media and technology event in Europe


"Outstanding!!!! Sandy Carter, Women in Technology Hall of Famer, writes about Social Business in a way that you can just 'get it.' Sandy is a talented social media expert--who really understands the business side of technology."
--Carolyn Leighton, founder/chairwoman, WITI (Women in Technology International)


“This breakthrough book gives marketers a path to making the entire organization customer-centric using social media with real case studies and strategies for significant ROI. Most importantly, it provides the arguments you need to convince senior management that all departments in the organization must ride the wave together or your company risks getting lost out at sea.“
--Roy Young, president of MarketingProfs, coauthor of Marketing Champions


"Get Bold is not another book full of buzz words that describe social media. It provides a clear blueprint for developing strategies that leverage social media to deliver tangible business results. If you want to create a social enterprise, you need to read this book!"
--Tony O'Driscoll, executive director, Center for Technology Entertainment and Media, Fuqua School of Business, Duke University


“For years now, companies have been watching the growing popularity of social networking and asking themselves whether this is something they should pay attention to. In Get Bold, Sandy Carter urges companies to leverage social media to unlock the intellectual capital within their organizations, paving the way for unprecedented innovation and becoming a new type of Social Business. Her book is based on her experiences helping IBM become a world-class Social Business and working with clients around the world and across industries to help them do so as well. Sandy offers the readers of Get Bold an action-oriented Social Business agenda to them get started today.”
--Irving Wladawsky-Berger, strategic advisor, IBM and Citigroup; and visiting faculty, MIT and Imperial College


"At this moment, we are on the verge of the largest shift in the communications landscape in the history of mankind. For the first time ever, companies can communicate with their constituents in ways never before possible. This more connected and engaged way of doing business, Social Business, will transform the way business gets done well into the next century. In Sandy Carter's new book, Get Bold, Sandy illustrates what leading companies are doing to transform their business around a framework to chart their own path to social business success. As a core partner of IBM's on Social Business, we'd encourage you to pick up this must-read!"
--Jeff Dachis, CEO of Dachis Group, who coined the phrase “Social Business”


"Sandy writes with the wisdom of a business leader who has lived through the transformation toward a Social Business within her organization. If you liked her previous books, you will enjoy her insight across numerous clients and case studies that describe how they are aligning their organizations, building trust, and engaging customers, employees, and constituents."
--Rawn Shah, blogger at and author Social Networking for Business


"I usually avoid people with agendas, but here's an AGENDA we should all adopt in Sandy Carter's new book, Get Bold."
--Ray Wang, principal analyst and CEO, Constellation Research


“France is beginning their Social Business journey. Get Bold is a book that showcases over 70 client examples including industry thought leaders from across Europe! Read it.”
--Bertrand Duperrin, lead Social Business consultant at NextModernity


"In Costa Rica, we are intensive users and developers of social technology. Get Bold is a must-read for all those responsible for the transformation, of both companies and countries, required for the return to growth."
--Dr. Roberto Sasso, Presidente, Club de Investigación Tecnológica


"Ever thought social media was not for business? Think again! Sandy Carter provides a robust framework to help you transform your business into a Social Business.”
--Adrian C. Ott, award-winning author of The 24-Hour Customer


"Get Bold is an easy-to-read framework that will help your organization achieve tremendous results!"
--Jeremiah Owyang, industry analyst, Altimeter Group


"Get Bold is transformative for executives looking to generate a competitive edge in the digital world. It leverages social media technologies, integrating them across all business functions to create an innovative Social Business."
--Dr. Ira Kaufman, assistant professor, Lynchburg College School of Business and Economics; president, Entwine Digital


"Sandy Carter truly understands Social Business. In fact, Sandy has helped lead her employer IBM to be one of the most passionate advocates of this new approach. In Sandy's new book, Get Bold, she shares her insight, experience, and passion, detailing the real value that Social Business adoption can provide companies of all sizes." 
--Stuart McIntyre, CTO, Collaboration Matters

About the Author

Sandy Carter is Vice President, Social Business Evangelism, in which capacity she is responsible for helping to set the direction for IBM’s Social Business initiative. Social Business is a more than $200 billion marketplace.


Her career history is impressive. She has been a Chief Marketing Officer, Chief Sales Officer, Chief Software Alliance Officer, Business Leader, and Strategist who has successfully leveraged social techniques to drive business success. She and her teams have been awarded more than 25 social media awards for her innovative and successful implementation of Social Business techniques.


In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channel’s CRN magazine named her one of the 100 most powerful women in channels in 2010 and 2009. Ms. Carter is the best-selling author of two books: The New Language of Business: SOA & Web 2.0, which won the Platinum MarCom Award in 2008, and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market, which won the Silver MarketingSherpa award in 2009. Ms. Carter received MarCom awards for her blogger and Twitter communities and for the 2010 Business Partner Virtual Event. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.


She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology. Ms. Carter is listed in Madison’s Who’s Who and the Cambridge Who’s Who. She was named Best Speaker by Baptie & Company for receiving the highest speaker rating at the Baptie 2010 Channel Focus North America/Latin America conference. AlwaysOn named Ms. Carter to the Top 25 Women in Tech to Watch list in 2010.


Ms. Carter holds a Bachelor of Science degree in computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.


Visit her best-rated blog at and her Twitter account at

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Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars 24 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars People-Process-Technology & How It All Works Together Oct. 25 2011
By Rachel Happe - Published on
Format: Paperback
There are a fair number of people that now understand social marketing but many fewer operational executives that understand how to transform an organization around the opportunities presented to them through social technologies. Sandy Carter understands both the simplicity of individual execution in this new 'social' work world and the complexity of operational alignment. In Get Bold she offers a plethora of examples, models, and insights that will help readers better understand the practical elements of executing a social business strategy.
I particularly love Sandy's emphasis on the need for a community management approach and her inclusion of many different voices & sources in this book. All that and she uses the tools effectively too - it's advice you can believe in.
3 of 3 people found the following review helpful
4.0 out of 5 stars It Takes a Village. March 4 2012
By Mark Krupinski - Published on
Format: Paperback
Connecting with your audience takes more than an individual, it actually takes a village. At least that what Sandy Carter argues in her book "Get Bold: Using Social Media to Create a New Type of Social Business".

Sandy Carter is IBM's Vice President of Social Business Sales & Evangelism and her third book does not disappoint. Regardless if you are a seasoned professional or an individual new to the world of social media, this book offers vital insight into the concept of "social business".

Rather than argue for handful of individuals who are able to successfully meet business objectives through using social media, Carter suggests it takes the entire business. In doing so, she introduces the concept of "social business" where an organization embraces the tools for engagement in all aspects of the business chain; this includes the strategy formulation, process creation, implementation, and data analysis.

Personally, I love this argument and its grand vision. However, part of me cringes knowing that this could be a hard pill to swallow for the typical CEO or CFO. Although social media is an accepted resource for enterprise, very few organizations are able to embed it into every link of the organizational chain.

Regardless, the author offers a number of insights that make this book vital to any individual who owns a social media initiative.

This includes the importance of designing and staffing your business for reputation and risk management; what message your are broadcasting, how should you engage, and what will you do with this information. Additionally, Carter argues for proper data analysis which is something that most businesses fail at by focusing on the number of "fans" rather than customer engagement.

All in all, I highly recommend Carter's book for any professional using social media. The author offers step-by-step instruction, a number of useful case studies and a glossary of social business terms that is worth the price alone.
2 of 2 people found the following review helpful
5.0 out of 5 stars "Get Bold : ...Social Business" > The AGENDA for Social Business Success!!!... Aug. 18 2012
By Michael GreenGold - Published on
Format: Paperback
>>>..."Get Bold : ...Social Business"!!!...>>> The AGENDA for Social Business Success is direct & to-the-point, in 9+ Chapters, 267+ Pages on how to drive maximum business value from Social Media, authored by authority, etc. Sandy Carter (@Sandy_Carter on Twitter), IBM Vice President, Social Business Evangelism & one of the leaders of IBM's groundbreaking Social Business initiative!!!...>>> "GET BOLD" is a complete framework, practical examples, and expert guidance, etc. for executing on OUR Social Business AGENDA!!!...Get Bold: Using Social Media to Create a New Type of Social Business
>>>...Chapter 01 is the AGENDA for Social Business Success.
>>>...Chapter 02 is Align organizational goals and culture.
>>>...Chapter 03 is Gain social trust.
>>>...Chapter 04 is Engage through experiences.
>>>...Chapter 05 is Network your business processes.
>>>...Chapter 06 is Design for repuation and risk management.
>>>...Chapter 07 is Analyze your data.
>>>..."Get Bold : ...Social Business" closes with Chapter 08 > "Technology as a Competitive Ingredient" & Chapter 09 > "Draw Up Your AGENDA" ending with a Glossary of Social Business Terms and the ever helpful Index!
>>>..."Get Bold : ...Social Business" is packed with detailed workstreams, expert guidance and numerous case studies, etc. that can help YOU radically improve the way YOU operate---in such areas ranging from innovation to cost reduction, customer relationships to talent management and so much more!!!...>>> However, "Get Bold : ...Social Business" is only for those looking to drive & infuse the techniques and ethos of Social Media Collaboration throughout their enterprise, organization, business, etc...NOW / TODAY...>>> Carpe Diem / Seize The Day!!!...>>> Michael!!!...
2 of 2 people found the following review helpful
5.0 out of 5 stars A unique insight from someone who clearly understands the views and issues of different parts of an organization Oct. 25 2011
By Rawn Shah - Published on
Format: Paperback
Get Bold is an excellent resource to consider the impact of social business on your organization filled with many stories and case studies on how other organizations, large and small, have implemented it. This transformation is much more than technological, impacting the operations of practically every department within a business, and affecting the culture of how people in the organization do their work. This is the guide for an executive, by another executive who has practiced the art and science extensively, and held positions in different departments of an organization. Sandy gives her unique insight from personal experience into the changes from each departments operational view.
2 of 2 people found the following review helpful
5.0 out of 5 stars Social Business Agenda for businesses who want to be the very best April 25 2012
By Social Business Guy - Published on
Format: Kindle Edition Verified Purchase
This is an excellent read for businesses which are thinking about anything Social. It will help you consider all aspects of what it means to be nimble and more engaged in this Enterprise 2.0 world, as we know it today. A lot of people start start out with some great ideas, but fail to have a complete plan which covers of the advantages and also the risks. This book will help you get on the right path.