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Get Seen: Online Video Secrets to Building Your Business Hardcover – Jan 12 2010
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From the Back Cover
Use online video to Get Seen and drive your business to new heights
The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement.
Are you paying attention? Are you getting your business seen?
In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Look inside for:
- Real case studies of businesses using video to boost exposure and grow sales
- Tools and strategies for expanding your business into the social Web
- Simple step-by-step guidelines and clever ideas for recording, editing, and exporting video
- Tips on building a community around your content, increasing your views and your exposure, and getting your content to go viral
Video is the ideal way to tell your story, which leads to more business.If you're ready to take full advantage of the newest resource in thesocial media arsenal, Get Seen is the guidebook you need.
"Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he's put that advice and more into this ridiculously thorough guide."
—JIMMY FALLON, Late Night with Jimmy Fallon
About the Author
Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen
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Most helpful customer reviews on Amazon.com
What the book does not have are details of how to code a blog that contains videos. (In other words, it will tell you to copy-and-paste the link from YouTube to your blog, but it does not attempt to give you sample PHP-SQL code to make your own Web site with blog and video capabilities.) The book never promises to do that, so it is not a negative; I just mention it to inform.
I very much enjoyed reading and re-reading the book, and I would recommend it to those for whom the title holds interest.
I help people "productize their knowledge" and yes, this includes producing videos for them. I like to think I know a thing or two about video. And that's just it, I still learned a lot from this book. And more importantly, I got ideas from it. It's truly a resource.
Steve has put together a book that helps people understand and apply video to their business. Steve includes real world examples, references external sites, and shares his experiences to save you weeks of frustration. Steve spells out the tools you need, the services to use, and the steps to take. You can do it because it's all here in a thorough, well organized, and lively book. You'll walk away with the advice, ideas, and resources to make it happen.
If you're a solopreneur or a small business, you need to get this book. If you're looking to incorporate video into your online presence, you need to get this book. If you're looking to take yourself, your brand, or your business, to the next level, you need, to Get Seen.
The material Steve covers is basics to advance. He really shows he has his fingers on the pulse of the future of video in this social world. The value he provides that can be used NOW is far beyond the price of the book.
If you buy this book via hard/soft copy or for the Kindle, bookmark pages. Steve provides many video examples you will want to visit to learn more.
We're already using many of the tools to continue to promote and market our established Southern California law firm. We're also incorporating Steve's techniques to help with several non-legal community service efforts that can and need to be shared with others via video. Really powerful stuff!
Social media is here to stay in you'd be crazy not to use it in your life and business! Mitch Jackson/ Jackson & Wilson, Inc. [...] and [...] **************
And since we're talking about social medial, join Mitch on Twitter at [...] or Facebook at [...]