Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition Paperback – Oct 12 2001
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Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
“... possibly the greatest marketing expert alive today.” ―SuccessSee all Product Description
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Top Customer Reviews
This book is literally loaded with useful tips, strategies and advice on how to "market" your business and how to set up and use alliances with other businesses to your mutual advantage. In my service business, effective marketing is so much more useful and cost effective than advertising, so it was a relief when I began to see his insight.
Jay obviously knows what he is talking about. He challenges you to think long and hard about your own unique situation so that you can apply his techniques in your own way. He gives numerous examples from many different industries for each technique so that it helps you see how you can do it in your own business.
Many of the techniques he describes are low to no cost but have an incredible potential for growing your client list and/or sales volume. I wouldn't call it "common sense," just good, savvy business sense.
I have yet to read a book that compares to this one in terms of readily usable information and strategies for growing your business and increasing your position with your own and other people's clients.
I HIGHLY recommend this book to anyone who slugs it out day to day in any kind of business that involves customer service, sales or marketing. Absolutely worth not only the money, but your valuable time reading it.
The real-world, very believable examples are what compelled me to continue reading through and then start back at the beginning to go through it all again. Many of the lessons I have heard and used before, but I have never been motivated to actually immediately look at my own business and see exactly how they can be effectively utilized and perfected. I operate a Mobile Billboard Advertising business and, I assure you, if these messages hit home in my business they will likely, as the author suggests, work in any business or environment. I have found myself mentally referring to his examples while transacting business relationships, exchanges with friends, and the local PTA meeting. I am making more money now as a result of my exposure to the book and that, after all, was my intent for purchasing it. Well done.
1. Optimization: Anything you are currently doing to grow or improve your business can yield at bare minimum 10% better results (or even 110%)at the same cost. Therefore, it's your responsibility as a marketer to always test, test, test, and determine the best way to yield the greatest return for the least cost and lowest risk.
2. Leverage: Everything can be leveraged to your advantage. Do you have a customer base? That can be leveraged. If the average customer buys from you 3 times a year, induce them to buy 4 or even 5 times a year. Does the average customer spend $100 per visit/transaction? Add on something of additional value and charge $120 or even $150. Do you currently get most of your business through referrals? Well, where do those referrals come from? 2 main sources? 3 maybe? Why not gain 10 or 20 new referral sources and watch the new leads and business come pouring in.
3. Synergy: The fact that there are ONLY 3 Ways To Grow a Business is a classic example of synergistic growth. As a marketing consultant myself, I've watched countless numbers of businesses attempt to grow only by adding more new customers (often by spending more on advertising/marketing and not even breaking even.)
Yet, when you simultaneously increase 1) number of customers, 2)the amount of the average sale, 3) the frequency in which customers buy ... you have tremendous results! For example, just a mere 10% improvement in each will yield a total growth of your business by not 10%, but rather 33%. Achieve a 25% improvement in each area and your business nearly DOUBLES!Read more ›
The best way to use the book is to read through for ideas and consult other books, the internet and/or people for specific help. For example, Chapter 6 discusses the importance of a unique selling proposition(USP). I would read the chapter, jot down ideas from the book, then look for resources that deal specifically with developing a USP.
Hope this review is helpful.
Most recent customer reviews
Most of the ideas given in the book are basic and most business persons know already, for instance, telemarketing or direct mail. Read morePublished 16 months ago by San
[Reprinted from [...]
Jay is quite a famous fellow, with a large number of books, CD’s, and courses available. This is my first Jay Abraham book and I am impressed. Read more
If you don't want to change your whole world view on marketing and successful business growth, stay away from this book. Read morePublished on April 1 2004 by Paul Phillips
This is an amazing book that will revolutionize the way you think about business. Most people cannot afford Jay's consulting fees and seminars that range from $5,000 to $25,000,... Read morePublished on Jan. 5 2004 by Damian Petrini
Outstanding book! I'm one of the top PR experts in the world and I owe my magic to this book. (firstname.lastname@example.org)
This is a nice book. I like Jay Abraham and try to read everything he writes. Since all of his stuff costs in hundreds of dollars, this $$$ book is a small preview. Read morePublished on Aug. 23 2003 by Igor M
I feel compelled to comment upon Bill Johns' "masterful review" in which he questions the author's ethnicity. What on earth does that have to do with anything? If Mr. Read morePublished on May 13 2003 by R. Crosby
A book full of practical tips and examples to enable you to achieve your business goals. Jay doesn't just preach it, he's done it. Read morePublished on May 5 2003
Cletus is so damm p.c. it makes me sick to my stomach. We as consumers have a right to know about the author's background, where he's coming from, and what his agenda is. Read morePublished on April 10 2003 by danny
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