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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition Paperback – Oct 12 2001

4.7 out of 5 stars 112 customer reviews

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  • Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
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  • The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
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Product Details

  • Paperback: 384 pages
  • Publisher: St. Martin's Griffin; Reprint edition (Oct. 12 2001)
  • Language: English
  • ISBN-10: 0312284543
  • ISBN-13: 978-0312284541
  • Product Dimensions: 15.7 x 2.5 x 23.3 cm
  • Shipping Weight: 680 g
  • Average Customer Review: 4.7 out of 5 stars 112 customer reviews
  • Amazon Bestsellers Rank: #1,089 in Books (See Top 100 in Books)
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Product Description

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Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring --This text refers to an out of print or unavailable edition of this title.

Review

“... possibly the greatest marketing expert alive today.” ―Success

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Customer Reviews

Top Customer Reviews

Format: Paperback
I don't know quite where to start. First of all, I have never felt so inclined to write a review as I have after reading this book. I heard great things about Jay Abraham so I decided to give him a shot. Glad I did.
This book is literally loaded with useful tips, strategies and advice on how to "market" your business and how to set up and use alliances with other businesses to your mutual advantage. In my service business, effective marketing is so much more useful and cost effective than advertising, so it was a relief when I began to see his insight.
Jay obviously knows what he is talking about. He challenges you to think long and hard about your own unique situation so that you can apply his techniques in your own way. He gives numerous examples from many different industries for each technique so that it helps you see how you can do it in your own business.
Many of the techniques he describes are low to no cost but have an incredible potential for growing your client list and/or sales volume. I wouldn't call it "common sense," just good, savvy business sense.
I have yet to read a book that compares to this one in terms of readily usable information and strategies for growing your business and increasing your position with your own and other people's clients.
I HIGHLY recommend this book to anyone who slugs it out day to day in any kind of business that involves customer service, sales or marketing. Absolutely worth not only the money, but your valuable time reading it.
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Format: Audio Cassette
I have never written a review for a book of any kind before (or anything else, for that matter) and I will likely not be so moved again anytime soon. Mr. Abraham's book so motivated me that I have to let you know.
The real-world, very believable examples are what compelled me to continue reading through and then start back at the beginning to go through it all again. Many of the lessons I have heard and used before, but I have never been motivated to actually immediately look at my own business and see exactly how they can be effectively utilized and perfected. I operate a Mobile Billboard Advertising business and, I assure you, if these messages hit home in my business they will likely, as the author suggests, work in any business or environment. I have found myself mentally referring to his examples while transacting business relationships, exchanges with friends, and the local PTA meeting. I am making more money now as a result of my exposure to the book and that, after all, was my intent for purchasing it. Well done.
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Format: Paperback
The concept of "Getting Everything You Can Out of All You've Got" uses 3 of my favorite marketing/business building strategies:
1. Optimization: Anything you are currently doing to grow or improve your business can yield at bare minimum 10% better results (or even 110%)at the same cost. Therefore, it's your responsibility as a marketer to always test, test, test, and determine the best way to yield the greatest return for the least cost and lowest risk.
2. Leverage: Everything can be leveraged to your advantage. Do you have a customer base? That can be leveraged. If the average customer buys from you 3 times a year, induce them to buy 4 or even 5 times a year. Does the average customer spend $100 per visit/transaction? Add on something of additional value and charge $120 or even $150. Do you currently get most of your business through referrals? Well, where do those referrals come from? 2 main sources? 3 maybe? Why not gain 10 or 20 new referral sources and watch the new leads and business come pouring in.
3. Synergy: The fact that there are ONLY 3 Ways To Grow a Business is a classic example of synergistic growth. As a marketing consultant myself, I've watched countless numbers of businesses attempt to grow only by adding more new customers (often by spending more on advertising/marketing and not even breaking even.)
Yet, when you simultaneously increase 1) number of customers, 2)the amount of the average sale, 3) the frequency in which customers buy ... you have tremendous results! For example, just a mere 10% improvement in each will yield a total growth of your business by not 10%, but rather 33%. Achieve a 25% improvement in each area and your business nearly DOUBLES!
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Format: Paperback
What I like about this book is that it helps to spark ideas, it covers a good range of marketing topics and it's written to be applied. My complaint is that it is too anecdotal which makes the book longer than it needs to be. That being said, the author gives a preview at the beginning of each chapter and provides action steps at the end. My suggestion to a prospective buyer is to first read the previews and action steps to determine whether the book will be useful for your needs. Some of the reviews have stated that the content in the book is not new or that it is to simple. I suspect that those with a background in marketing might find the material redundant. The book will probably be more useful for non-marketing types. As for the content being too simple, I'm from the school of thought that business is based on simple concepts and should be explained in that manner.
The best way to use the book is to read through for ideas and consult other books, the internet and/or people for specific help. For example, Chapter 6 discusses the importance of a unique selling proposition(USP). I would read the chapter, jot down ideas from the book, then look for resources that deal specifically with developing a USP.
Hope this review is helpful.
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