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Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results Paperback – Mar 2 2012
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About the Author
Anne F. Kennedy, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.
Kristján Már Hauksson has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Hauksson founded Iceland’s SEO/SEM forum and organizes the annual Reykjavik Internet Marketing Conference. He is also a SEMPO board member.
Most Helpful Customer Reviews on Amazon.com (beta)
I particularly like the way that each country has a synopsis and report of the details that are very important to your target audiences in these areas, and could make the difference between capturing a customer, or not.
Global search is a core competency of the search agency I work for (we have offices in 12 countries and 4 continents, and work on SEO and PPC with many international enterprises) and this book is helpful in filling in even the smallest details for increasing performance of international campaigns.
I ordered a stack of copies of this book for our teams.
In my opinion though, I think that this book is incorrectly named as it covers a range of areas in addition to global search.
When it comes to judging the book, I have very little to add to what Rob Garner said; however, I would like to emphasise that this book is an excellent read and is a must have for any marketer working in today's environment. For my company and I, we have used the book to inform clients wanting to go global about the dilemmas that we face when marketing to territories outside of our own.
I highly recommend this book! Appreciate all the work and effort that went into it as I understand the complexity of these markets.
Overall: Wonderful world-wide picture of something many people put a mental boundary on. The global economy is coming, and in some ways is already here. This book helps you gain the insight to prepare for the inevitable shifts that will start to occur online.
I could go on for ever praising this book: only the practical market research tips and advice given out for each of the specific marketing it covers, makes this purchase worthwhile. Well done, Kristjan and Ann. If you are thinking of producing subsequent versions of the book in future years, you have a life-type loyal follower and buyer here.
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