The Go-Giver: A Little Story About a Powerful Business Idea Audio CD – Audiobook, Unabridged
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From Publishers Weekly
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first-be it a colleague, competitor, customer, friend or family member. Told through the fictitious story of an ambitious young salesman named Joe, Burg and Mann communicate their points through the advice of an enigmatic (and highly likeable) mentor character known as Pindar. Rather than help Joe snag a fast sale, the consultant introduces him to series of "go-givers" who personify the "Five Laws of Stratospheric Success." Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious "Connector" teach Joe about the laws of value, compensation, influence, authenticity and receptivity-concepts that make more immediate sense in this fictional context than they would in a formal business book. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann (You Call the Shots) write with a simple, informal style that offers a working-person's interpretation of the old adage "give, and you shall receive."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
“A quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager. Burg and Mann write with a simple, informal style that offers a working-person’s interpretation of the old adage ‘give and you shall receive.’”
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point.”
“The world always needs a fresh approach to its most important messages. The Go-Giver is a great way to continue to spread a positive and enriching message.”
—Soundview Executive Book Alert
“Similar to Mitch Albom’s Tuesdays with Morrie, providing wisdom and insight on how to be more successful.”
“The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations.”
“A cross between Jonathan Livingston Seagull and The 7 Habits of Highly Effective People … an uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.”
“Deftly written and thoroughly reader-friendly … informed and informative as well as inspired and inspiring.”
—Midwest Book Review
“The most important parable about business—and life—of our time.”
— Adam Grant, New York Times bestselling author of Give and Take
“A must-read for anyone who wants to change the world.”
—Glenn Beck, talk show host and founder of TheBlaze
“A small book that packs a huge idea. As Burg and Mann show in their compelling tale, not only do givers prosper, they also change the world.”
—Daniel H. Pink, author of To Sell Is Human and Drive
“The Go-Giver is one of my favorite books ever. It has made a huge difference in my life, and it aligns with everything I stand for. If you don’t have this book, you have to get yourself a copy now.”
—Marie Forleo, founder of B-School and MarieTV
“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book, one that will touch your soul and inspire your heart.”
—David Bach, author of The Automatic Millionaire
“If you follow the principles in this fantastic little book—if you really strive to be a ‘go-giver’—you’ll find that Zig Ziglar was right: You really Can have everything in life you want if you just help enough other people get what They want.”
—Dave Ramsey, host of the Dave Ramsey Show
“There are very few books that make you want to buy a copy for every single person you know. The Go-Giver is one of those rare books that turn a reader into an evangelist.”
—Lisa Earle McLeod, author of Selling with Noble Purpose
“The Go-Giver is filled with timeless truths practically presented that will positively transform every reader; it’s a brilliant and easily read guide to doing good and doing well.”
—Rabbi Daniel Lapin, author, Business Secrets from the Bible and Thou Shall Prosper --This text refers to the Hardcover edition.
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Top Customer Reviews
As opposed to some other books the advises are not bullet points, but a very nice story that makes you understand all the underlying concepts the author wants you to learn.
Must read... for everybody !
You would think that if you give, give, give other people will just take, take, take. You have no reason to believe you would receive by giving and so you don't give, and so you never receive.
In order to get, you must give. In order to effectively give, you must be open to receive. Just leave yourself open and don't shut yourself off. Do this by not thinking about what you will be receiving, just think about what you value you will be giving.
The most successful people in the world, was it their one goal to make money? Really, think about it. They add value. Every one of them who has genuine stratospheric success, they have it because they added value. They just did what they felt was right and they focused on the fact that they were adding value.
The first question you should ask yourself is: does it serve others, does it add value to others? Then ask: does it make money?
It's like writing a book. The author has no idea what kind of money it will make and it is unlikely that the money was a drive. They saw an opportunity to add value. That drove them to create a quality book. They gave, gave, gave. The results are what they are and will be.
The book is written as a fictional story with the lead character learning business lessons of success as the story moves along. This technique is both a strength and a weakness. It's a strength because it makes the book easy to read and almost ensures massive sales in the corporate market. It's a weakness because it's necessarily phony and superficial.
Now, I know that this is not superficial stuff, and I know that Burg knows what he is talking about and can back it up from experience. Burg's and Mann's message is right on the money. But it needs a more serious dissertation to understand why the advice provided is good advice. With The Go-Giver, we're left to take the viability of these seemingly paradoxical ideas on faith. I suspect marketers and creative types will get it quickly because they understand the importance of relationships to business success, but finance and operations folks will have a hard time getting it.
So, while I liked the book and wish the authors great success with it, I hope Burg & Mann carry on from here with a more serious discussion about why the principles asserted are universally valid. The answers are grounded in economic, marketing and ethical theory.
This book should be worth $10,000, and I would gladly pay it with my eyes closed, any day of the week.
The lesson inside this book, are truly the real lessons of life.
The return on investment on this book is over 1,000,000% or more.
I have tripled my income, just off this book.
I went from Go-Getter, to Go-Giver, and now people can't stop giving me money.
Thanks Bob Burg, and the team, one day I hope to return the favor by giving you something meaningful to You.
Is it a business book? Yup. But can it apply to changing the world for the better? Absolutely. One thing I learned from the book - is that if something is a true principle - then the application should work in the business world and on a personal level. Sure it's sounds exciting to "crush the competition" and teach those other boys "a lesson they will never forget".
But on a deep cellular level - it doesn't feel right to talk like this. If we believe we are all one, living on this big rock together called Earth - do we really want to "crush" anyone? Maybe the only model we've ever been exposed to teaches us that "there ain't enough to go around - so get yours before someone else does". What a limited view.
Why not come from a place of abundance. That there is more than enough to go around. What about helping your competition to grow your business? What about putting other people's interest before your own? Call it sowing the seeds, karma or what comes around goes around - but we have to start looking at life more from a place of co-operation versus competition. More from love than fear.
Anyways - grab the book today. It's a light read (just a few hours) and actually you will not want to put the book down! If you actually implement the books timely advice - your life, your relationships and your business affairs will expand and grow. Grab the book today!
Most recent customer reviews
This book is poorly written. What it has to say could easily been described with a short and concise journal article.Published 9 days ago by Alexa
It's a book we give our business partners consistently. I use it as my guide to stratospheric success :) brilliantPublished 13 months ago by Shawn Owen
I love how the lessons are put into a story format. Def a page turner and would recommend it to all ages.Published on June 24 2014 by Stacy Patricia
Best thing I've read in a very long time. Loved it. Will be reading more by this author for sure.Published on May 25 2014 by Jane A.
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