The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell Paperback – Oct 28 2011
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Top Customer Reviews
~ Ward Vandorpe
Founder Expert Marketeer
I found myself agreeing with all of the “evils” of marketing and just when I was feeling discouraged that we are creating our own chaos – Lynn Serafinn introduces us to another way of marketing. An ethically based, cooperative model of marketing that is empowering to both the marketer and the consumer. Also, this new approach will be more effective and get you more results than ever before by playing “the old way”.
This book is especially good for those that hate marketing and hate sales. They will discover it isn’t sales and marketing that they don’t want to do– it is just the old ways don’t feel right to many of them. Here you can learn how to enjoy communicating with your clients and prospects and how you can offer more in the way of education and assistance, rather than just hawking a product or service. This is a win/win for both the marketer and the consumer.
This book is a real game-changer. Can’t wait to start my next marketing program as an enlightened marketer.
Diana Young #1 Amazon Best-selling author www.financialfitnessbooks.com
~ Allison Maslan, Author,
Blast Off! The Surefire Success Plan to Launch Your Dreams Into Reality
Most Helpful Customer Reviews on Amazon.com (beta)
If, on the other hand, you have been on a spiritual path long enough to learn that the way in which we honor, treat, and perceive others is a reflection of that which we believe about ourself; if you come from the heart-centered perspective that all living consciousness is part of an inter-related and inter-dependent essence called Life, or All That Is -- you will already be using the 7 graces of marketing, regardless of the label. If so, and you are seeking marketing knowledge and suggestions to help you do better that which you are already doing, you may find other books considerably more helpful.
The Not So Good: Of the total 398 page book, the first three-quarters was a very depressing and highly detailed review of what is wrong in our world today and the techniques being used by those marketing to our world. While accurate, I did not buy the book to read about what any emgaged person is already aware of and deeply troubled by. Another 28 pages were devoted to acknowledgements and reference citations, leaving the entire purpose indicated by the title to be covered in a mere 132 pages. However, as the author says early on, the 7 Graces of Marketing asks a lot of questions -- and provides few if any concrete answers.
~ Tad Hargrave
~ Tambra Harck
Author of Sacred Truths
The book is structured with the sins listed first and the graces second. At first, it appears as if this is the wrong approach as the reader is asked to read through the 7 sins of marketing before he or she can get to the blessed graces. However, upon meditating on this and even trying to read first a sin and then flip to a corresponding grace, I have to agree that the structure is as it should be. The reason for this is not obvious until you realize what Lynn actually created in this book. She doesn't just point to 7 separate sins arbitrarily and then assign them graces; After all, anyone can pick 7 things that are wrong with today's marketing and flip them into positives. However, how many authors can show how the decline of our society starts with the sin of disconnection in marketing and life and leads into the necessity of using persuasion to get attention, which when ignored cultivates invasion, that when countered insists on distraction, which if not effective goes on towards using outright deception? When deception is in full force we can believe things are scarce and that competing for limited resources is necessary towards our survival. The sins are linear and should be read in that order before the graces are attempted. The brilliant insight in the book is that the final reality showcase of models of capitalism and competitive society and all our business models are based on a simple belief of disconnection. Change the belief and you can change the world. It's not a matter of throwing out a belief, it's a matter of changing our perspective and choosing a positive influence of the same belief system and Lynn shows how she has done that in her own life. In this simple insight, Lynn has shown herself a master marketer as she sells the belief system of the 7 graces to revolutionize the way we do business. We see how the belief of disconnection is the primary reason marketing is the way it is today and helps to inspire us towards a model of marketing that includes All That Is. It helps the reader to pinpoint what energy they have put in place and what values they are supporting when they build their own marketing campaigns. By offering a different roadmap that starts with the grace of connection, we can build a world of abundance and cooperation.
This book is not a "how to" book. It is a guide to show you how to pay attention to the energies in your world and choose beliefs that build the business that you want. By meditating on each sin and corresponding grace and finding the influences of the belief of disconnection in your own world, it will be a simple matter to transform your methods without specific examples, as long as you use the graces to create from within that which you wish to see reflected in your own world. This book is not just a marketing book. It is a spectacular metaphysical teaching and extraordinary service to the world at large.
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