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The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell Paperback – Oct 28 2011

5.0 out of 5 stars 3 customer reviews

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Product Details

  • Paperback: 396 pages
  • Publisher: Humanity 1 Press (Sept. 1 2011)
  • Language: English
  • ISBN-10: 0956857809
  • ISBN-13: 978-0956857804
  • Product Dimensions: 15.6 x 2.2 x 23.4 cm
  • Shipping Weight: 581 g
  • Average Customer Review: 5.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #749,178 in Books (See Top 100 in Books)
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Format: Paperback
`Why is Lynn's book what we (marketers) and the world needs? Here's an anecdote: Yesterday I was listening to a radio interview with a famous photographer talking about Bob Dylan and his CD covers. At some point he said, `That particular CD cover was so true, so authentic, so real. Do you know why? Because it was NOT chosen by marketers but by Bob Dylan himself!' I felt a sting in my true, authentic, marketing heart. Like that, The 7 Graces of Marketing brings authenticity back into our marketing. Marketeers of all ages, experiences, regions and specialisms: read this book and take care not only of our customers and our planet, but also our profession and image.'

~ Ward Vandorpe

Founder Expert Marketeer
[...]
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Format: Paperback Verified Purchase
This awesome marketing book is basically presented in two sections. The first describes our current marketing practices and how they have come to evolve over the years. It explains that we modern day marketers have fallen in to the trap of believing that marketing is all about scaring the consumer into believing they have a need (the product) and also pressuring them to buy due to a “scarcity” which the marketer often creates to encourage impulse purchasing. In addition our current model means being the loudest, the most intrusive and the most invasive with non-stop emails and constant contact.

I found myself agreeing with all of the “evils” of marketing and just when I was feeling discouraged that we are creating our own chaos – Lynn Serafinn introduces us to another way of marketing. An ethically based, cooperative model of marketing that is empowering to both the marketer and the consumer. Also, this new approach will be more effective and get you more results than ever before by playing “the old way”.

This book is especially good for those that hate marketing and hate sales. They will discover it isn’t sales and marketing that they don’t want to do– it is just the old ways don’t feel right to many of them. Here you can learn how to enjoy communicating with your clients and prospects and how you can offer more in the way of education and assistance, rather than just hawking a product or service. This is a win/win for both the marketer and the consumer.
This book is a real game-changer. Can’t wait to start my next marketing program as an enlightened marketer.
Diana Young #1 Amazon Best-selling author www.financialfitnessbooks.com
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Format: Paperback
Bringing our goods and services into the marketplace is an art to be celebrated, rather than manipulated. Lynn Serafinn has brilliantly pulled the deceptive curtain back on marketing and returned grace and dignity to this ancient practice. The 7 Graces of Marketing eloquently teaches us how to be authentically visible and, at the same time, make a positive impact on humanity.

~ Allison Maslan, Author,
Blast Off! The Surefire Success Plan to Launch Your Dreams Into Reality
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa486bd5c) out of 5 stars 22 reviews
13 of 14 people found the following review helpful
HASH(0xa40eebb8) out of 5 stars Exquisite Philosophy, Inspirational, Long on Questions - Short on Suggestions Jan. 14 2012
By acct cancelled - Published on Amazon.com
Format: Paperback Verified Purchase
The Good: Beautifully written and obviously coming from the author's deep, heartfelt convictions. She is to be commended for having the courage to speak her truth in a market where many fear to tread. If you are an on line marketeer who has been taught the repetitive, bombastic, hype-type of marketing being promoted by many experts, so-called, I would encourage you to buy the book, and discover how those practices are perceived by many you are attempting to "sell." Everything the author says is on-spot, and speaks to the total turn-off of these practices for many, many consumers - myself included. Thank Heavens for the "delete" button!

If, on the other hand, you have been on a spiritual path long enough to learn that the way in which we honor, treat, and perceive others is a reflection of that which we believe about ourself; if you come from the heart-centered perspective that all living consciousness is part of an inter-related and inter-dependent essence called Life, or All That Is -- you will already be using the 7 graces of marketing, regardless of the label. If so, and you are seeking marketing knowledge and suggestions to help you do better that which you are already doing, you may find other books considerably more helpful.

The Not So Good: Of the total 398 page book, the first three-quarters was a very depressing and highly detailed review of what is wrong in our world today and the techniques being used by those marketing to our world. While accurate, I did not buy the book to read about what any emgaged person is already aware of and deeply troubled by. Another 28 pages were devoted to acknowledgements and reference citations, leaving the entire purpose indicated by the title to be covered in a mere 132 pages. However, as the author says early on, the 7 Graces of Marketing asks a lot of questions -- and provides few if any concrete answers.
9 of 9 people found the following review helpful
HASH(0xa40eee04) out of 5 stars a liberating experience Dec 6 2011
By Theodore Hargrave - Published on Amazon.com
Format: Paperback
`Reading Lynn Serafinn's list of the marketing graces is a liberating experience. It reminds us that marketing can be either a thing of beauty or a source of our collective discontent. It reminds us that the choice is not `Do I market or do I keep my integrity?' but rather, `How can I make my marketing more gracious and graceful every day? How can my own marketing be a part of the healing of the world?' Lynn paints it out so clearly--for each virtue, there is a toxic mimic (twice the calories and none of the nutrition)...Marketing shouldn't feel like we're holding our breath just waiting to be discovered as frauds. It should feel like easy breathing. Lynn's astounding contrast of virtues and vices is such an excellent guide. I can't wait to dive deeper into it.'

~ Tad Hargrave

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5 of 5 people found the following review helpful
HASH(0xa41ec0cc) out of 5 stars Required reading for all entrepreneurs, people in business, and consumers (yes, everyone) Dec 5 2011
By Tambra Harck of nuVolutions - Published on Amazon.com
Format: Paperback
`First, I have to say this: "Wow." The 7 Graces of Marketing is a blend of business and marketing practices for a new economy and a new world, plus spiritual principles for a well-lived life, and storytelling that pulls it all together. As you read this book, you will see your business, your beliefs, and your habits as a consumer reflected in the pages and called into question. This book inspires me to think that we can truly create change that is not promoted by fear, acquiescence, lack and addictions. Imagine the possibilities! What Lynn has created here is nothing short of brilliant! Extraordinary!'
~ Tambra Harck
Author of Sacred Truths
[...]
5 of 5 people found the following review helpful
HASH(0xa41ec414) out of 5 stars An inspirational guide Dec 5 2011
By Renee Duran - Published on Amazon.com
Format: Paperback
The 7 Graces of Marketing is an inspirational guide for marketing's evolution. I had always looked at marketing as a necessary evil. Reading Lynn's book allowed me to release some unconscious guilt surrounding the work I do in getting my own and my clients' messages out to the world. She provides a neat checklist to make sure conscious marketers don't fall into old methods. I now see that many influential corporations adhere to some of the "graces," while they still can't let go of some of the "sins." Only we, as consumers can help nudge them into compliance.
3 of 3 people found the following review helpful
HASH(0xa41ec708) out of 5 stars Transforming Marketing and the World Feb. 7 2012
By Claire Moylan - Published on Amazon.com
Format: Paperback Verified Purchase
The 7 Graces of Marketing should be read like a meditation primer on how to pay attention to the energies we support in our business through the act of marketing to change our business reality from within. The author, Lynn Serafinn, takes the reader by the hand into an intimate look at her own struggles in the marketing world and how she transforms the negativity of current marketing trends towards a more holistic approach. The book is not a Bible for what to do or not to do; instead, Lynn offers practical personal examples for how to recognize different marketing scenarios and how to shift the energy by adopting a new approach. The book is free of dogma while guiding each reader to their own truth, through leadership by example and not via commandments. Lynn shows exactly how mainstream marketing is the selling of a set of beliefs that depends on the willingness of marketers to use tricks like distraction, persuasion, and deception to sell a product or service. It is the basic belief in disconnection that drives it all and she elegantly strips the hype from marketing and boils it down to its very basic simplicity - the selling of a set of beliefs. If marketing is all about selling beliefs, Lynn advocates that then there is no reason why we can't use it to sell positive beliefs that empower people and build the world we want. As business owners we do have a choice to use one method than another, and Lynn shows the reader how the negative aspects of energy labeled `sins' also have a positive polar opposite, which Lynn labels `graces.'

The book is structured with the sins listed first and the graces second. At first, it appears as if this is the wrong approach as the reader is asked to read through the 7 sins of marketing before he or she can get to the blessed graces. However, upon meditating on this and even trying to read first a sin and then flip to a corresponding grace, I have to agree that the structure is as it should be. The reason for this is not obvious until you realize what Lynn actually created in this book. She doesn't just point to 7 separate sins arbitrarily and then assign them graces; After all, anyone can pick 7 things that are wrong with today's marketing and flip them into positives. However, how many authors can show how the decline of our society starts with the sin of disconnection in marketing and life and leads into the necessity of using persuasion to get attention, which when ignored cultivates invasion, that when countered insists on distraction, which if not effective goes on towards using outright deception? When deception is in full force we can believe things are scarce and that competing for limited resources is necessary towards our survival. The sins are linear and should be read in that order before the graces are attempted. The brilliant insight in the book is that the final reality showcase of models of capitalism and competitive society and all our business models are based on a simple belief of disconnection. Change the belief and you can change the world. It's not a matter of throwing out a belief, it's a matter of changing our perspective and choosing a positive influence of the same belief system and Lynn shows how she has done that in her own life. In this simple insight, Lynn has shown herself a master marketer as she sells the belief system of the 7 graces to revolutionize the way we do business. We see how the belief of disconnection is the primary reason marketing is the way it is today and helps to inspire us towards a model of marketing that includes All That Is. It helps the reader to pinpoint what energy they have put in place and what values they are supporting when they build their own marketing campaigns. By offering a different roadmap that starts with the grace of connection, we can build a world of abundance and cooperation.

This book is not a "how to" book. It is a guide to show you how to pay attention to the energies in your world and choose beliefs that build the business that you want. By meditating on each sin and corresponding grace and finding the influences of the belief of disconnection in your own world, it will be a simple matter to transform your methods without specific examples, as long as you use the graces to create from within that which you wish to see reflected in your own world. This book is not just a marketing book. It is a spectacular metaphysical teaching and extraordinary service to the world at large.


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