Graph Design for the Eye and Mind Paperback – Apr 9 2007
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"Graphic displays get better and better and become more and more important in the modern information age. Graph Design for Eye and Mind is the best place to learn the art and science of graphic design and comprehension. Stephen Kosslyns fine book is engaging, wise, and exceptionally useful. Read it and youll become an expert on graphic communication, and youll learn a lot about how the mind and brain perform one of our species most remarkable skills."--Reid Hastie, Professor of Behavioral Science, University of Chicago
"Finally, a book that connects the art of graph design to the science of visual perception. Stephen Kosslyn, an authority on mental imagery and perception, manages to boil complex research findings down into clear and concrete advice on how to design graphs that illuminate rather than obfuscate." --Keith Holyoak, Distinguished Professor of Psychology, UCLA
"For nearly three decades, Stephen Kosslyn has developed an approach to effective and attractive graph design that rests extensively on scientific evidence. Not only does his treatment provide detailed guidelines for constructing graphs, it explains why these guidelines work, and why numerous pitfalls arise when they're not followed. Students learning to graph data for science, journalism, business, and other graph-intensive activities will benefit significantly from this book. It also offers a reference manual for skilled professionals who need to construct unfamiliar types of graphs on occasion."--Lawrence W. Barsalou, Professor of Psychology, Emory University
"Graphic displays get better and better and become more and more important in the modern information age. iGraph Design for Eye and Mind/i is the best place to learn the art and science of graphic design and comprehension. Stephen Kosslyns fine book is engaging, wise, and exceptionally useful. Read it and youll become an expert on graphic communication, and youll learn a lot about how the mind and brain perform one of our species most remarkable skills."--Reid Hastie, Professor of Behavioral Science, University of Chicago
From the Publisher
7 color illus. & 180 b/w halftones, maps & line illus.See all Product Description
Most Helpful Customer Reviews on Amazon.com (beta)
This is a sick, sick book. This insidious thing is my drug of choice. But now I've overdosed on all the figures portrayed from beginning to end. There must be three hundred of these mother's little helpers, including an enormous stash of "do's" and "don'ts" sprinkled everywhere. The whole thing is infused with visual and cognitive science, which is like heroin in my dark and distorted world. All of this has been crystallized into 8 principles - the drug in its pure form. I've already thrown away millions of dollars on Kosslyn's books on cognitive neuroscience and now he's pushing this one. What can I say? I've relapsed and I can't stop. I'm powerless over my addiction. In my weakened state, I plan to push this book on my grad students and clients. Kosslyn has engineered the most powerful and dangerous book on graph making ever to see the light of day, injecting it with science and acidic creativity. They should lock this Kosslyn guy up and throw away the key(board) before he causes any more trouble.
Sept 12, 2006 update:
Well, I'm getting good hate mail for the review above (originally posted Sept 1). So let me clarify: I loved this book.
This is my favorite book on graph making. First off, I think anybody who designs graphs will find it easy to use and helpful. It guides designers through the steps of choosing a graph format and optimizing the graph's features. It provides hundreds of illustrations, including examples of "do's" and "don'ts." One of the most amazing things about this book is that it is authored by Stephen Kosslyn, an eminent cognitive neuroscientist and the world's leading expert on imagery. The essentials of perceptual and cognitive science are here, and they are put to work in simple yet effective ways. So Kosslyn's groundbreaking book provides remarkably practical and simple guidelines, but it also contains considerable scientific depth.
It should be noted that it is effectively a re-writing and update of his earlier book Elements of Graph Design.
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