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Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines Paperback – Sep 29 2010

4.8 out of 5 stars 4 customer reviews

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Product Details

  • Paperback: 352 pages
  • Publisher: Graphic Artists Guild; 13 edition (Sept. 29 2010)
  • Language: English
  • ISBN-10: 0932102158
  • ISBN-13: 978-0932102157
  • Product Dimensions: 17.8 x 2.7 x 30.5 cm
  • Shipping Weight: 1 Kg
  • Average Customer Review: 4.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #173,996 in Books (See Top 100 in Books)
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Product Description

About the Author

The purpose of the Graphic Artists Guild is to promote and protect the social, economic and professional interests of its members. It is committed to improving conditions for all graphic artists (including, but not limited to: animators, cartoonists, designers, illustrators and digital artists) and raising standards for the entire industry. The Guild embraces graphic artists at all skill levels.


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Top Customer Reviews

Format: Paperback
I am a freelance graphic designer and artist and found that this book is exactly what I needed to make sure I am up to date, charging a fair price and am prepared with business materials like contracts. It provides me with all the information I didn't learn in school. I give this book 5 stars and think every graphic designer, illustrator, artist, etc... should have this on their shelf for reference.
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This is a must for any artist that are producing and selling their artwork.

You will learned a lot from reading it and it also comes with legal contract templates and invoices.
Very neat book and it has become my new bible every time I get freelance work. Lots of information about how much you should charge for any type of work.
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Format: Paperback Verified Purchase
and full of excellent resource information and ideas for my business. Congrats to the Graphic Artist's Guild Tim McLarty Ontrack Communications.ca Toronto Canada
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Used this as a platform for my freelance projects. Great tool for learning what the industry is doing.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa3728150) out of 5 stars 82 reviews
53 of 59 people found the following review helpful
HASH(0xa354e7ec) out of 5 stars Complex and severely out-of-date Nov. 10 2012
By EricinLA - Published on Amazon.com
Format: Paperback
These used to be go-to sources for pricing, but the enduring recession and bad business climate for creatives makes it a resource in dire need of an update. Pricing is too high, whole industries are under-represented or, as represented, comically unrealistic. Any fee guidance for web design or interactive multimedia should be taken with heaping spoonfuls of salt. Contracts for modern design technologies are even worse.

Fact is, this edition was barely on target when published in 2010. Today, it's quaint. Please, please, GAG, write a revised version for the market we inhabit in 2012-13. I certainly can't use your 2010 book any more.
9 of 9 people found the following review helpful
HASH(0xa354e840) out of 5 stars awesome, everything you need!!! Feb. 8 2011
By Rich - Published on Amazon.com
Format: Paperback Verified Purchase
This book is awesome and has everything you need to get started. very clear and concise and although it doesn't give it to you on a silver platter it allows you to view the info and thus make educated decisions pushing forward. It has all the information regarding taxation, billing your clients, it even has example forms for you to use right away. if your looking for info regarding the setup of your graphic design or web design business this is the book you want. i even suggest joining the guild which is what i will be doing shortly. [...]
8 of 8 people found the following review helpful
HASH(0xa354eb1c) out of 5 stars Informative and useful! March 28 2011
By Myde - Published on Amazon.com
Format: Paperback Verified Purchase
Very informative and useful book! I find it especially helpful for planning my pricing for projects, and what I should pay other creatives when I contract a job out. It also has a wonderful set of forms to work from, including contracts and estimate sheets. I would definitely recommend this book to anyone in the creative field struggling with protocols and how to price their work!
9 of 10 people found the following review helpful
HASH(0xa354ea14) out of 5 stars A great resource for freelance designers March 28 2011
By A. Beason - Published on Amazon.com
Format: Paperback Verified Purchase
Highly recommend this latest edition of the GAG Handbook, especially for freelancers starting their own business. Lots of information about contracts, pricing and working with clients. Sample contract forms are a great starting point for developing you own documents.
4 of 4 people found the following review helpful
HASH(0xa354ec00) out of 5 stars Essential in your library! July 10 2011
By Cordelia Gray - Published on Amazon.com
Format: Paperback Verified Purchase
I get excited when the Graphic Artist's Guild releases their updated edition of the "Pricing and Ethical Guidelines." It is interesting to see how fee structures have changed over the years. I have noticed, like many professions out there, the design industry has been stagnant while expenses and cost of living have gone up.

One reviewer criticized the cover and felt embarrassed referencing it to clients. Tastes vary and I also have not been a fan of the cover designs over the years. I don't reference this book to my clients because it isn't intended for that. In our studio we are interested in working with clients up to a point. Many of them are not educated about the process. I try to guide them and explain to them the difference in services and that a great design idea will make them money instead of costing them. We also encourage them to do research and talk to some of our happy clients and other designers because we feel that there has to be a good fit for a successful outcome.

This book is and has been *the* resource for the creative profession and helps maintain a high standard while preserving a living wage, especially in light of out sourcing and crowd sourcing. This book reminds us of the value our ideas and their manifestation bring to the table and helps us maintain a higher standard in a competitive world that is frequently undercut by laymen or lack of talent.

My assistant is venturing out on her own and beginning to build a freelance business. I introduced her to this guide (I was surprised she didn't know already) and she raved about the wealth of information and how perfectly the book fits her needs.

There are many great business books for creative professionals, "Pricing and Ethical Guidelines" is a staple in every creative studio.

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