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Graphic Design Thinking: Beyond Brainstorming Paperback – Jul 13 2011

5.0 out of 5 stars 2 customer reviews

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  • Graphic Design Thinking: Beyond Brainstorming
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  • Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
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  • Graphic Design: The New Basics: Second Edition, Revised and Expanded
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Product Details

  • Paperback: 184 pages
  • Publisher: Princeton Architectural Press (July 13 2011)
  • Language: English
  • ISBN-10: 1568989792
  • ISBN-13: 978-1568989792
  • Product Dimensions: 18.4 x 1.3 x 22.2 cm
  • Shipping Weight: 476 g
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #70,778 in Books (See Top 100 in Books)
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Product Description

About the Author

Ellen Lupton is the author of thirteen books with PAPress. She is senior curator of contemporary design at Cooper-Hewitt, Smithsonian Design Museum.

Jennifer Cole Phillips is principal of J. Cole Phillips Design. Lupton and Phillips are directors of the Graphic Design MFA program at the Maryland Institute College of Art and the recipient of numerous awards for their work as designers and educators.

Customer Reviews

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Top Customer Reviews

Format: Paperback Verified Purchase
It's the perfect graphic designing book for the perfect price. Was originally looking at this book in Indigo/Chapters & it doesn't get as good as this price.
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Format: Paperback Verified Purchase
This book was ordered as a means to inspire my partner who is bogged down by some negative feedback. She loves it
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9f6755ac) out of 5 stars 26 reviews
43 of 44 people found the following review helpful
HASH(0x9f9b327c) out of 5 stars A good book but I was in for more Oct. 6 2011
By Pat - Published on Amazon.com
Format: Paperback Verified Purchase
Lupton is one of the biggest names in graphic design teaching in the US, author of several successful books.

I've read Graphic Design: The New Basics and Thinking with Type, which are two great books, especially the latter. For this book, nevertheless, I thought there is a feeling of "I wanted more". Maybe it's too basic, maybe it wasn't fully developed, but the overall theme of creativity just fell short.

I'd say it's OK for beginners, but for the folks who already work with design, reading stuff like "during a focus group pay attention to making the right questions" seems quite foolish.

In my opinion the best stuff in the book is the bibliography, I'll definitely check out the authors she mentions throughout the book. Maybe then I'd be able to get some in-depth content on such interesting topics.

Mrs. Lupton: please write your next book for advanced students! Or if you don't, make it clear before people buy the book. Just basic consumer targeting.
12 of 12 people found the following review helpful
HASH(0x9f649984) out of 5 stars I really love this book! Oct. 24 2011
By Todd Cherches - BigBlueGumball - Published on Amazon.com
Format: Paperback Verified Purchase
Wow -- I loved this book! It is kind of a hodge-podge of topics related to design, but more than that, it is a visually-stimulating catalyst to creativity and innovation.

What the various chapters lack in depth, the book more than makes up for in breadth by touching on a wide range of incredibly valuable topics from problem-definition to idea-generation to solution-finding.

As a non-designer, this book opened my eyes to the value of adopting a design perspective, and triggered numerous thoughts and questions that I had never before considered while providing me with a greater appreciation for topics related to form & function, user experience, and so much more.

I recommend this visually beautiful book to anyone who wants to change their paradigm and see the world around them through an exciting new lens. This book is a welcome new addition to my innovation and visual thinking library that I know I will reference often.
7 of 8 people found the following review helpful
HASH(0x9f478930) out of 5 stars Tasty snacks, no meal Feb. 7 2013
By alan wasco - Published on Amazon.com
Format: Paperback Verified Purchase
As an experienced designer/design educator, I was happy to find some ideas here that I'd never heard before (or perhaps had forgotten). The book is a quick, easy read, making it an excellent way to get an overview of how designers think and work. Students especially will benefit from learning that there are many, many ways to approach any design challenge.

The downside, of course, is that you don't learn much about anything specific. No in-depth discussion; even the case studies left me wanting more. Fortunately the author lists resources with many of the topics that will help you learn more. Think about the book as a "Taste of Design" festival: sample a lot of things, decide the ones you really like, and at another time, in another place, dig in for a full meal.
4 of 4 people found the following review helpful
HASH(0x9fc746a8) out of 5 stars Really fun read Nov. 25 2011
By Camille - Published on Amazon.com
Format: Paperback Verified Purchase
Great to guide you through the difficult road of creativity, very nice and inspirational. And if it's edited by Ellen Lupton, then you can be certain it's a good book!
HASH(0x9fc3feb8) out of 5 stars EXCELLENT! Aug. 24 2015
By gwhiz - Published on Amazon.com
Format: Paperback Verified Purchase
This is a wonderful book with a combination of strategies including how to get ideas, case studies, collaborating, and hiring. It's a good refresher for any experienced graphic designer and very helpful for any new designer.

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