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Graphic Design Thinking: Beyond Brainstorming Paperback – Jul 13 2011
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About the Author
Ellen Lupton is the author of thirteen books with PAPress. She is senior curator of contemporary design at Cooper-Hewitt, Smithsonian Design Museum.
Jennifer Cole Phillips is principal of J. Cole Phillips Design. Lupton and Phillips are directors of the Graphic Design MFA program at the Maryland Institute College of Art and the recipient of numerous awards for their work as designers and educators.
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Most Helpful Customer Reviews on Amazon.com (beta)
I've read Graphic Design: The New Basics and Thinking with Type, which are two great books, especially the latter. For this book, nevertheless, I thought there is a feeling of "I wanted more". Maybe it's too basic, maybe it wasn't fully developed, but the overall theme of creativity just fell short.
I'd say it's OK for beginners, but for the folks who already work with design, reading stuff like "during a focus group pay attention to making the right questions" seems quite foolish.
In my opinion the best stuff in the book is the bibliography, I'll definitely check out the authors she mentions throughout the book. Maybe then I'd be able to get some in-depth content on such interesting topics.
Mrs. Lupton: please write your next book for advanced students! Or if you don't, make it clear before people buy the book. Just basic consumer targeting.
What the various chapters lack in depth, the book more than makes up for in breadth by touching on a wide range of incredibly valuable topics from problem-definition to idea-generation to solution-finding.
As a non-designer, this book opened my eyes to the value of adopting a design perspective, and triggered numerous thoughts and questions that I had never before considered while providing me with a greater appreciation for topics related to form & function, user experience, and so much more.
I recommend this visually beautiful book to anyone who wants to change their paradigm and see the world around them through an exciting new lens. This book is a welcome new addition to my innovation and visual thinking library that I know I will reference often.
The downside, of course, is that you don't learn much about anything specific. No in-depth discussion; even the case studies left me wanting more. Fortunately the author lists resources with many of the topics that will help you learn more. Think about the book as a "Taste of Design" festival: sample a lot of things, decide the ones you really like, and at another time, in another place, dig in for a full meal.