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Grinding It Out: The Making of McDonald's Mass Market Paperback – Apr 15 1992
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“Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it.” ―Tom Robbins, Esquire magazine
“A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc.” ―West Coast Review of Books
“He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!” ―Philadelphia Sunday Bulletin
About the Author
Ray Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.
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Top Customer Reviews
Unlike most people who write about themselves and their businesses, Ray Kroc was pretty candid about the problems he had, the people who gave him a hard time, the mistakes he made, and his personal life. That makes this book very valuable to those who want to understand what entrepreneurship is all about.
As an adjunct to reading this book, I suggest that you also visit the McDonald's museum near O'Hare airport in Ray Kroc's first store. There are notes there about all of the problems that he had to solve over the years, many of which are described in the book.
Ray Kroc did not invent the original McDonald's concept, but what he franchised and eventually bought from the McDonald brothers was not yet a real business system. For example, when he first tried to duplicate the french fries that were so famous in San Bernardino, California, his french fries turned to mush. It turned out that the storage methods used by the McDonald brothers aged and dehydrated the potatoes a bit so that they could fry up nicely. Kroc had to invest in finding a process for doing that outside of the near-desert climate of San Bernardino.
The McDonald's system that we see today is the creation of Kroc's attention to detail, appreciation for consumer value, ability to solve problems, taking calculated risks that he could not afford to lose, and attracting talented people into the system. The book gives you a great sense of what that was like.Read more ›
Over the years I don’t really read any stories (or history) which is about McDonalds; although, by rough accumulate, I’d spend quite amount of cash on this fast food company and this particular point of fact would certainly getting strengthened if by further quantifying with the level of my laziness of preparing dinner.
In short, McDonalds franchises simply wouldn’t exist without the eager and yet intension of Mr. Ray Kroc. Kroc was 52 when he first met the (relatively low profile) McDonalds brothers, whose at the time are running the family fast food business without the intension of business expansion.
Here the number 52 is the main reason caused me to buy it on Amazon. I am just enjoy reading it. Well, judge a book purely by its cover isn’t always bad thing to do. :)
1. Those who did it and write about it: business owners and entrepreneurs
2. Those who read about it: journalists, business books writers, and historians
3. Thos who think about it: professors, researchers, and think tanks
Every single of has their own merit and contribution to the world of business history, but for me it is very important as a business professional to learn from the people who did it. What were they thinking? What where they feels? Why?
The other two kinds of writers can tall you what they did and how but they can never tell you why?
Which is why I recommend reading books like "Grinding It Out".
Even though most people might think that McDonald's was brought to the world by a family baring that name, it was Ray Kroc who found them in California and brought it to the billions of people worldwide.
In this book you make many discoveries as to the reason for McDonald's success. Why did they become number one in their category? What was Ray Kroc thinking and why he chose the path he walked.
I highly recommend this book instead of all of the other books about McDonald's because you the inside prospective from the person who did it all, but perhaps most importantly you get to know why!!!!
Most recent customer reviews
Ray Kroc talks about building his empire. All the ups and downs! As well as the people involved. The reader will get a good sense of his thinking.Published 1 month ago by Richard
If you are an entrepreneur and doing something totally out of the box this book is for you.
Describes the ups and downs.
Great book to read, a must read. Very inspiring book distinguishing how the wealthy and the middle class think.
Book came in very quickly.
its a good book. very interesting, well written and would recommend it to a friend. a very reasonable price and glad i purchased itPublished on Jan. 3 2014 by R Younger
The main thing that jumps out from this book is Kroc's down-to-earth normalcy, as he explains matter of factly his struggles through life and eventual building of McDonalds.Published on April 1 2013 by D. Seymour
This book is like McDonald's - not very nourishing or satisfying! While I loved reading about Mr. Kroc's upbeat attitude and how he became so successful, I don't think the book was... Read morePublished on Jan. 27 2004
One of Ray Kroc's great innovations, which has been picked up by all the food chains that came after McDonald's, was the concept of cheap, horrible food with cruddy service and low... Read morePublished on Oct. 9 2003 by gsundar
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