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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Paperback – May 24 2011

4.4 out of 5 stars 3 customer reviews

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Strong Is the New Pretty

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Product details

  • Paperback: 352 pages
  • Publisher: Harvard Business Review Press; Expanded, Revised ed. edition (May 24 2011)
  • Language: English
  • ISBN-10: 1422161986
  • ISBN-13: 978-1422161982
  • Product Dimensions: 14 x 2.5 x 21 cm
  • Shipping Weight: 358 g
  • Average Customer Review: 4.4 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #40,128 in Books (See Top 100 in Books)
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Product description


“If you haven’t read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it.” - Business 2 Community

About the Author

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

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February 11, 2012
Format: Paperback|Verified Purchase
December 8, 2014
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November 16, 2015
Format: Paperback

Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 73 reviews
Eddie B.
3.0 out of 5 starsIt's ok.
November 7, 2014 - Published on Amazon.com
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2 people found this helpful.
F. Hernandez
3.0 out of 5 starsThe audible doesn't match the book exactly... Stats are wrong.
September 16, 2016 - Published on Amazon.com
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3.0 out of 5 starsGood Intro to Social Media
June 17, 2013 - Published on Amazon.com
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Christine Fife
5.0 out of 5 starsWhat it Means to Participate in the Market Conversation
September 16, 2009 - Published on Amazon.com
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3.0 out of 5 starsSome good content. Will go back and review the book ...
August 10, 2017 - Published on Amazon.com
Format: Paperback|Verified Purchase
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