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Groundswell: Winning in a World Transformed by Social Technologies Hardcover – Mar 25 2008

3.9 out of 5 stars 5 customer reviews

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Hardcover, Mar 25 2008
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Product details

  • Hardcover: 286 pages
  • Publisher: Harvard Business Press; 1 edition (March 25 2008)
  • Language: English
  • ISBN-10: 1422125009
  • ISBN-13: 978-1422125007
  • Product Dimensions: 16.5 x 2.5 x 24.1 cm
  • Shipping Weight: 590 g
  • Average Customer Review: 3.9 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #634,933 in Books (See Top 100 in Books)
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Product description

Review

There is no question that this is the book to read if you are in a corporate environment. – 800 CEO Read’s Social Media University’s Reading List, August 2009

About the Author

San Francisco-based Charlene Li is vice president at Forrester Research where her focus is on social computing and consumers. Previously, she developed interactive media for newspaper companies, and was a strategy consultant for Monitor Company. Boston-based Josh Bernoff, a longtime Forrester vice president, created Technographics segmentation - a breakthrough classification of consumers based on how we approach technology. Josh is also known as a top TV industry analyst; he led Forrester's research on top industry figures, their management teams, and the changes forced on the industry by devices and applications like HDTV and YouTube.


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