Growing Up Digital: The Rise of the Net Generation Hardcover – Oct 1997
Customers Who Bought This Item Also Bought
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your mobile phone number.
Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.
From Library Journal
Following right behind the Boomers are their children, the Baby Boom Echo, or Net Generation (N-Gen). This population is nearly 90 million strong and is the first generation to grow up surrounded by digital media. Tapscott (The Digital Economy, LJ 11/15/96) interviewed 300 N-Geners who participate in online chat groups such as FreeZone to identify the characteristics and learning styles of this already influential segment of society. Anticipating that over 40 percent of U.S. households will be on the net by the year 2000, Tapscott predicts how the N-Geners, many of whom are already expert net users, will be the catalyst for change in education, recreation, commerce, the workplace, the family, and government. His immediate advice is to listen to our children because we can learn from them. Recommended for all libraries.?Laverna Saunders, Salem State Coll. Lib., Mass.
Copyright 1997 Reed Business Information, Inc.
Top Customer Reviews
Interestingly, I have two teenage children who fit into the category of Net Generation kids, but who do not have as much in common with the kids described in the book as Tapscott would lead you to believe. The children I know in this age-group are computer literate, do have cyber-dates, are quite capable of multi-tasking, completing research via the net, and ordering products on-line. However, that is where the similarity ends.
Tapscott describes a world where children work for pay creating web sites; expect to be included in the decision-making of major purchases with their parents, (because the children have been able to download the product research that their parents could not), and speak at conferences on the use of technology. I believe there are many instances in the book where Tapscott suggests a behavior that appears more precocious than intelligent. Even given this, the book is very interesting, but at times reads more like science fiction.Read more ›
"Growing up Digital" begins with a discussion on the differences between the N-Gen generation and those before it. The most significant of the differences is the interactivity and self-directed learning that is available to N-Geners via the Internet. As a whole, N-Geners do not watch nearly as much television as their parents did. Also, because of the wide-range of services available on-line, and the ability to comparison shop at the click of a button, this generation seeks information and expects "the best for less."
Tapscott then dedicates separate chapters for the way the N-Gen generation thinks, works, learns, plays, shops and interacts with their families. Throughout the chapters he supports his findings with direct quotes from N-Geners and excerpts from "chat room" dialogues. Common misconceptions and concerns about kids abusing the Internet and becoming socially inept are addressed. In fact, Tapcsott discusses how computers and the Internet can be useful tools for interactive learning, social development and multi-tasking.Read more ›
"For the first time in history youth are an authority on an innovation central to society's development" (Preface, ix). Our children know a lot more than we do in terms of technology. According to Tapscott, this situation has created not just a generation gap, but a generation lap, akin to race track leads measured in terms of gaps that consequently metaphorically heightens the stark contrast of technological knowledge between children and parents. Because these children are born with technology, they assimilate them, rather than accommodate them, which is what adults do to cope with technological advances that often produces cognitive friction for them.Read more ›
Most recent customer reviews
This book will definitely appeal to young people. The author creates the term 'N-Generation' obstensibly because Generation-Y was owned by another author. Read morePublished on Feb. 16 2004
When I first read it years ago, and rereading it today, I find a lot in this book that is insightful and, moreso, true. Read morePublished on Sept. 3 2003 by quietsong
This is absolutely one of the best researched, most interesting, well written, and easy to read books on this topic. A must read for educators of Info-Age youngsters. Read morePublished on Jan. 2 2003
Maybe my expectations were too high based on the reviews. I found most of the information in this book to be news items. Read morePublished on March 9 2002 by Kenneth P. Hetrick
Growing Up Digital: The Rise of the Net Generation. Don Tapscott 1998.
Tapscott acknowledges and celebrates that "The Children of a Digital Age" are reconfiguring our work... Read more
By a doctoral student at Gonzaga University--
Growing Up Digital is a must read for educators, parents, organizational leaders, and anyone seeking to better understand the... Read more
Being in the "Baby Bust" generation, and seeing what is on the horizon for the next generation, I was compelled to read this book. Overall, I was frightened. Read morePublished on April 29 2001
Don Tapscott's Growing Up Digital provides the insider perspective on what it means to be part of the net generation. Read morePublished on April 22 2001 by Carol V Lovejoy, EDET doctoral student, Pepperdine University
Don Tapscott has compiled information about today's youth and what they will mean to the future of the economy and society. Read morePublished on March 20 2001 by Rolf Dobelli
Look for similar items by category
- Books > Business & Investing
- Books > Children's Books
- Books > Computers & Technology > Computer Science
- Books > Computers & Technology > History & Culture > Culture
- Books > Computers & Technology > History & Culture > Manager's Guides to Computing
- Books > Humour & Entertainment > Pop Culture
- Books > Politics & Social Sciences > Social Sciences > Children's Studies
- Books > Politics & Social Sciences > Social Sciences > Popular Culture
- Books > Politics & Social Sciences > Social Sciences > Sociology > Social Groups
- Books > Professional & Technical > Professional Science > Mathematics
- Books > Science & Math > Technology > Futurology