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Growing Up Digital: The Rise of the Net Generation Hardcover – Oct 1997

3.9 out of 5 stars 41 customer reviews

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Product Details

  • Hardcover: 338 pages
  • Publisher: Mcgraw-Hill; 1st Edition edition (October 1997)
  • Language: English
  • ISBN-10: 0070633614
  • ISBN-13: 978-0070633612
  • Product Dimensions: 3.8 x 16.5 x 24.8 cm
  • Shipping Weight: 699 g
  • Average Customer Review: 3.9 out of 5 stars 41 customer reviews
  • Amazon Bestsellers Rank: #1,100,928 in Books (See Top 100 in Books)
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Product Description

From Amazon

Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.

From Library Journal

Following right behind the Boomers are their children, the Baby Boom Echo, or Net Generation (N-Gen). This population is nearly 90 million strong and is the first generation to grow up surrounded by digital media. Tapscott (The Digital Economy, LJ 11/15/96) interviewed 300 N-Geners who participate in online chat groups such as FreeZone to identify the characteristics and learning styles of this already influential segment of society. Anticipating that over 40 percent of U.S. households will be on the net by the year 2000, Tapscott predicts how the N-Geners, many of whom are already expert net users, will be the catalyst for change in education, recreation, commerce, the workplace, the family, and government. His immediate advice is to listen to our children because we can learn from them. Recommended for all libraries.?Laverna Saunders, Salem State Coll. Lib., Mass.
Copyright 1997 Reed Business Information, Inc.

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Customer Reviews

Top Customer Reviews

Format: Paperback
In this book, Don Tapscott discusses the differences between the baby boomers (those born between 1946 and 1964) and the "Net Generation" (those born between 1977 and 1997). In Growing up Digital, Tapscott reminds us that boomers consists of 85 million people in the United States and Canada and then informs us that the Net Generation now encompasses 88 million people. So not only are these kids more technologically savvy than the rest of us, they outnumber us also. Tapscott states, "To them the digital technology is no more intimidating than a VCR or toaster. For the first time in history, children are more comfortable, knowledgeable and literate than their parents about an innovation central to society." With this in mind, it is probably a good thing I read this book.
Interestingly, I have two teenage children who fit into the category of Net Generation kids, but who do not have as much in common with the kids described in the book as Tapscott would lead you to believe. The children I know in this age-group are computer literate, do have cyber-dates, are quite capable of multi-tasking, completing research via the net, and ordering products on-line. However, that is where the similarity ends.
Tapscott describes a world where children work for pay creating web sites; expect to be included in the decision-making of major purchases with their parents, (because the children have been able to download the product research that their parents could not), and speak at conferences on the use of technology. I believe there are many instances in the book where Tapscott suggests a behavior that appears more precocious than intelligent. Even given this, the book is very interesting, but at times reads more like science fiction.
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Format: Paperback
In his book "Growing up Digital", Don Tapscott introduces to us a new generation of computer users-the N-Gen generation. Unlike Baby Boomers and Generation Xers, N-Geners are growing up in an interactive world, a world where the phrase "technological revolution" means as little to them as "Woodstock" or "The Cold War". By interviewing a mixed group of more than 300 N-Geners, Tapscott presents different ways N-Geners develop, learn, think, interact, react, work and play. From his interviews and observations, Tapscott makes some general observations and predictions about the ways the media, educational systems, corporations and consumers will change to accommodate them.
"Growing up Digital" begins with a discussion on the differences between the N-Gen generation and those before it. The most significant of the differences is the interactivity and self-directed learning that is available to N-Geners via the Internet. As a whole, N-Geners do not watch nearly as much television as their parents did. Also, because of the wide-range of services available on-line, and the ability to comparison shop at the click of a button, this generation seeks information and expects "the best for less."
Tapscott then dedicates separate chapters for the way the N-Gen generation thinks, works, learns, plays, shops and interacts with their families. Throughout the chapters he supports his findings with direct quotes from N-Geners and excerpts from "chat room" dialogues. Common misconceptions and concerns about kids abusing the Internet and becoming socially inept are addressed. In fact, Tapcsott discusses how computers and the Internet can be useful tools for interactive learning, social development and multi-tasking.
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Format: Paperback
Tapscott's compelling book provides us with an elucidating glimpse and revelation as to how the Net Generation's facility with the digital media is changing human interactions and impacting our future, with specific reference to education, business, economics, politics, and even parenting. These "bathed in bits" children, those between 2 and 22 in 2000, are characterized as tolerant of diversity, self-confident, curious, assertive, self-reliant, contrarian, flexible, and highly intelligent. These characteristics are a necessary consequence of their generation's exposure to the Net. The Net's structure has allowed for a more fluid interchange of information and interactive type of communication. In cyberspace, there are no hierarchies and the readily available access to information has created in its young netizens the quest to search for and be critical of information. This new information model is a digression and radical shift from the industrial, broadcast model that is top-down, linear, centralized, and passive. The new model is the antithesis of this broadcast model because it is interactive, distributed, and malleable.
"For the first time in history youth are an authority on an innovation central to society's development" (Preface, ix). Our children know a lot more than we do in terms of technology. According to Tapscott, this situation has created not just a generation gap, but a generation lap, akin to race track leads measured in terms of gaps that consequently metaphorically heightens the stark contrast of technological knowledge between children and parents. Because these children are born with technology, they assimilate them, rather than accommodate them, which is what adults do to cope with technological advances that often produces cognitive friction for them.
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